Optinmonster

FEBRUARY 15, 2024

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing. What Is Social Proof?

Social Marketing 116

Social Marketing Examples Peer-to-peer Case Studies 116

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Nonprofit fundraising is exciting.

Co-Registration 101

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 101

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. SUNNYVALE, Calif.,

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management PR 125

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. To start off, social media users are more engaged with their networks than many other platforms, including email. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Adobe Experience Cloud Blog

MAY 4, 2011

Even though online events have established themselves as a staple in the marketer’s diet, managing successful webinars goes way beyond meat and potatoes. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Ranking 48

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. of marketers say the primary goal of virtual events is to generate a pipeline. Well over 4,000 paid their registration and joined in the fun, events, and teaching sessions.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. SUNNYVALE, Calif.,

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

MKT1

NOVEMBER 25, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Subscribe now I’m bullish on ecosystem marketing, especially since inbound and outbound are losing effectiveness. Recommended for all marketing teams! 6 startups will show off their products for marketers.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Work Management 52

Inbox Insight

JULY 12, 2024

This blog aims not only to offer a comprehensive overview of the intricate journey B2B tech buyers undertake but also to arm you with actionable insights to refine your marketing strategies, particularly in demand generation. Understanding these behaviors is crucial. Top triggers for researching new tech vendors a.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! So how is a marketer to know if their event is on track? Where might a brainstorm take you?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

SEPTEMBER 13, 2012

The tips in this post are inspired by the things we pulled off, as well as the things we know we can improve for next year (we've actually already opened up registration for INBOUND 2013 !). Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

MARCH 11, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We discuss the future of account-based marketing, and side-track into the important area of marketing’s revenue responsibility. Matt: Yeah.

Top of Funnel 64

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 64

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. The problem is: Many marketers create webinars that deliver little value.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! So too with email.

RSS 126

RSS Paid Search Agency Social Media Email Marketing 126

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

SalesIntel

OCTOBER 17, 2024

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. This list celebrates the resilience, innovation, and leadership they bring to our industry. To the remarkable women featured: thank you for leading with authenticity and vision.

Enterprise Management 64

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 64

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. More social, more video. B2B influencers.

Multi-Touch Attribution 100

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 100