Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 322

Webinar Metrics Demand Work Management Video Marketing 322

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM? 1) Infusionsoft. .”

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 191

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 191

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Are they already active on social media?

Social Media 84

Social Media Tips Peer-to-peer Media 84

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

Social Media 240

Social Media Allocation Social Marketing B2B Marketing 240

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy.

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? But failing to do it can be very costly.

Positioning 229

Positioning Brand Identity Branding Peer-to-peer 229

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. LinkedIn Social Selling Index.

Tools 227

Tools Lead Ranking Lead Scoring Zoominfo 227

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. I thought you might!

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Webbiquity

DECEMBER 10, 2019

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. What’s in this post: 1.

Planning 251

Planning Social Media Marketing Plans Marketing Budget Creation 251

Convince & Convert

MAY 21, 2021

YouTube Originated the Role of Video in Social Media Marketing. Social media as a global news and community force is a sub-trend of how visuals, and not just words, are taking over the digital sphere. YouTube ushered in the first creators, giving rise to influencer marketing that has become so important over the past decade.

Youtube 188

Youtube Advertising Channels Peer-to-peer Social Media 188

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Typically brands work with influencers who have a large, dedicated following, particularly on social media. 30 Shocking Influencer Marketing Statistics.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 218

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 218

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. 94% of blog readers are willing to share blog posts if they think the information in the posts can be useful and valuable to their peers, friends and other connections. Riverbed Marketing ). alone by 2020.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Exhortations from the marketing team can only go so far. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn.

Linkedin 230

Linkedin Branding Brand Identity Ideal Customer Profiles 230

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. What is a LinkedIn Product Page? It shouldn’t take you more than 1-2 hours to set up your Product Page.

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

Convince & Convert

APRIL 9, 2014

This enables Google+ posts to spread across Google’s two million site strong Display Network. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Single Grain

SEPTEMBER 16, 2022

will impact digital marketing. and Digital Marketing. A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Convince & Convert

APRIL 20, 2015

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. There are many lessons that marketers can learn about the new class of creators.

Peer-to-peer 150

Peer-to-peer Paid Search Agency Advertising Agencies Trust Marketing 150

Biznology

JUNE 6, 2013

In many discussions about driving adoption for social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all.

Social Networks 80

Social Networks Peer-to-peer Internet Marketing Network Marketing 80

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 252

Marketing AI Enterprise Management Stats Marketing Management 252

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. So, allow us to indulge. Today, we’re taking a walk down memory lane. Keep reading! Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. Looking for a solution for your business, you live in a perpetual FOMO that promotes totally ineffective behavior on said social networks.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. But don’t take my word for it.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Convince & Convert

DECEMBER 10, 2013

In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. Most important for marketers, a stale profile means you’re losing out on the chance to build thought leadership clout and keep your company’s brand top of mind.

Ideal Customer Profiles 167

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 167

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). meaning that website visitors came from social directly).

eCommerce 145

eCommerce Social Media Tactics Word of Mouth 145

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 162

Social Media Generation Media Peer-to-peer 162

KoMarketing Associates

OCTOBER 27, 2015

“Without a strategy, marketing is just stuff. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience. However, most marketers will agree understanding today’s audience is easier said than done. The world has enough stuff, be intentional.”.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? 48 Social Selling Statistics to Help You Close More Deals. The State of Social Selling. of social salespeople spend 5-10% of their time on social media ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100