The ROI Guy

MARCH 13, 2010

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link].

Microsite 40

Microsite ROI Features Tools 40

Kevin Indig

JULY 31, 2023

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

PageRank 98

PageRank Microsite Comparison SEO 98

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. One of the newest tools the company has introduced is “Instant Pages,” which are embedded within the TikTok platform and are said to load as much as 11 times faster than a normal mobile site.

Trends 131

Trends Campaigns Planning Trade Show 131

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Salesforce Marketing Cloud

JUNE 21, 2023

Experiment and iterate It’s essential to experiment with new tools, methods, and approaches. 6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

FEBRUARY 7, 2024

We did a lot of website builds in the enterprise space and things like that, but we also saw the rise of social media as a marketing tool, programmatic advertising and personalization. We’d get brought in to help, whether it was for a microsite or a larger project.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 112

xiQ

MAY 14, 2020

Recognized as number one by its customers, xiQ’s SaaS platform includes AI-enabled tools for Personality Based Engagement (PBE), Account-Based Marketing (ABM) , DISC personality profiling, content development, content management, campaign execution, microsites, analytics, 1st hand intent data, account and person intelligence and strategic account (..)

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. We’re tracking prospect data through analytics tools. Using microsites as part of an ABM nurture strategy for top tier accounts.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Heinz Marketing

APRIL 9, 2020

The same app you would have used in person can keep people engaged during your virtual event as well – especially the customized agendas, alerts when their sessions are starting, networking tools, social integrations and more. Would you create subgroups for birds-of-a-feather attendees and profiles?

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Kevin Indig

JULY 17, 2023

SEO tools we’ve always wanted. As of today, Positional has four core tools as part of its platform: Optimize - optimize content for organic search, data-driven recommendations, and scoring to improve the quality and search engine rankings of new and existing content. Microsites were originally invented for short-lived campaigns.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Martech

JULY 11, 2022

The offer is especially attractive if you’re building a site or microsite on a different domain. You can see the report in HubSpot, eliminating the need to log into other tools to make refunds or resolve failed payments. Try HubSpot CMS to see if it is a better fit than your current CMS platform and hosting.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. Travelers have to enter fairly specific details about their upcoming trips, including the dates and who is covering for them.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

ClickDimensions

APRIL 16, 2020

While schools rarely had a need for it pre-pandemic, the technology is now a valuable educational tool for teachers and students around the world. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Oktopost

MAY 12, 2021

A brand community is more than just a powerful business tool. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. If you need help streamlining this process, there are helpful social media engagement tools that can help you to do that.

Communities 121

Communities Ad Building Brand Identity Branding 121

Seismic

MAY 17, 2023

A few years ago, my team was in the market for a social selling tool. Sales enablement technology is packed with tools and capabilities sellers need to personalize everything from emails to pitch decks and have more meaningful conversations with buyers. Think about the best presentation or pitch you’ve ever received.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

xiQ

MAY 19, 2020

Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 118

Design Account Based Marketing Personalization Planning 118

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SmartBug Media

DECEMBER 27, 2021

HubSpot offers a website grader tool that lets you plug in the URL and watch it return detailed data about the exact things you need to improve—a potential goldmine for inbound marketers. HubSpot’s Grader Tool. Still, it has to be about exactly what’s happening with their website or with their pain points. It can’t be abstractions.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Contently

OCTOBER 11, 2019

To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. This is a great example of building a microsite around a cause. Think of this list as medicine for marketers searching for inspiration. J&J | Campaign for Nursing’s Future.

Creativity 134

Creativity Examples Content Marketing Planning 134

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. One interesting tool in particular is Twitter #chat. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. Essentially, we (or a third party) would interview members of our target market about different tools they were familiar with in our industry.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

JULY 22, 2020

Lastly, you’ll need a marketing automation tool, ideally one that’s integrated with your CRM, to help you implement and report on your strategy. If you’re using integrated marketing automation and webinar tools , you have even more options to target your follow-up based on criteria such as who attended the webinar or how long they stayed.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Data-driven recommendations to create better-performing content.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

The ROI Guy

APRIL 19, 2010

To drive more and higher qualified leads, HP Procurve and Carolina Advanced Digital, an HP partner, have launched a campaign and microsite to promote the ROI of its solutions. The tool and white paper are available from: [link] (registration is required). On average, HP claims, and we have confirmed 400% ROI potential.

ROI 40

ROI Tools Microsite Campaigns 40

Convert

JULY 28, 2021

Text Optimizer is a helpful tool helping you reverse engineer search intent and cluster it into underlying concepts for you to create a copy with various buying journeys in mind: Once you run Text Optimizer for your target query, select around 10 concepts to use in your copy to better optimize it for a particular journey.

SEO 145

SEO SERP Trends Keywords 145

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

PathFactory

MAY 11, 2022

For instance, at PathFactory, we launched three new products in less than two years to address our customers’ requests for more content intelligence : our Microsite Builder (which complements the Campaign Tools module), the Virtual Event Experience (VEX) and Website tools modules.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

xiQ

MAY 19, 2020

Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

Design 62

Design Account Based Marketing Personalization Planning 62

xiQ

MAY 14, 2020

Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

chiefmartech

JUNE 19, 2023

Spreadsheets are probably the oldest “no-code” tool for business users to “compose” data analysis by combining different lumps of data together on a sheet — or, more ambitiously, in a workbook — where they could manipulate them into something insightful. Sorry, that’s a bit abstract.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89