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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

Make every user more productive Whether you’re a merchandiser, marketer, or ecommerce manager, generative AI in ecommerce can help you save time. Want to clear out dead stock and make way for new merchandise? And they’ll do it while ensuring strict data security and privacy controls. Improve your abandoned cart strategy?

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Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint

Martech

It featured interactive games where users could win virtual coins to buy virtual merchandise. s children’s online privacy law, COPPA. Universe of Play was one of two Walmart marketing efforts launched in Roblox, a metaverse platform , last September. The company said the marketing was aimed at consumers between the ages of 17 and 24.

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4 tips for navigating sensitive customer data

Martech

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. Dig deeper: Why marketers should care about consumer privacy. More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

Misleading claims, greenwashing and disregard for privacy are just a few examples that can alienate conscious consumers. Consequences of unethical marketing strategies Unethical marketing practices not only tarnish a brand’s reputation but can lead to consumer mistrust, legal repercussions and financial losses.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

Provide them with logo merchandises to use and wear. Most enterprises have taken significant steps toward GDPR compliance, and are now investigating what needs to be done in the face of January 1, 2020’s California Consumer Privacy Act. Typical tactics: Encourage employees to share company posts on social media.

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce Marketing Cloud

The Rangers use Tableau to track real-time ticket purchases, food and beverage sales, and merchandise sales. Learn what the risks and ethical considerations of AI, such as privacy, equity, and sustainability, mean for board relations.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Better Understand Your Sales with Merchandising Analysis. Merchandising Analysis provides a unique technology solution allowing retailers of all sizes to optimize their pricing strategy by monitoring their competitors’ product prices and implementing optimal price strategy adjustments in a highly competitive retail environment.