B2B Lead Generation Blog

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption. Now in the limited media era, there was only so much media that could be created, and it was only able to be set up by those who had the capital to do so, which means businesses. Then there was the distribution of media, which had to go through a preexisting distribution network, which said you had to pay for it.

Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

When you make that shift to not just pushing your product, but to helping those teams understand the bigger purpose of your organization and how that connects to your customers, you’re opening an opportunity to connect with exponentially more people, more organizations, more influencers, more people in the media, more communities, who are either already your ideal customers, or they know somebody who could be.

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How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation.

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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. Lead Generation B2B marketing lead generation LinkedIn social media social selling

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online.

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. What are the five ways you can immediately improve your account based marketing (ABM) and selling?

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. It’s wasted on social media and other chic tools, and many marketers are ironically proud of that.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. Or as Todd declared, “The difference between social media and social business is the difference between throwing a bullet and shooting it.”.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. .

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

I’ve updated it to include more content marketing and social media channels. Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Social Media

B2B Content Marketing: Find the bigger story

B2B Lead Generation Blog

Content Marketing b2b social media content marketing joe pulizzi lead gen Lead Nurturing Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?”

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine.

5 Ways to Deal with Change for Successful Marketing

B2B Lead Generation Blog

Red Bull Media House’s Advice for Successful Content Marketing [More from the blogs]. Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Here’s some lead nurturing content ideas: Articles and media mentions — Email by lined articles written by you or about your company or snail mail reprints written by you on relevant topics to your future customers. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message.

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How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

Social Media Dos, Don’ts [MarketingSherpa how-to article]. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Mobile is bigger than social media. My attention was drawn to mobile marketing designated in the social media circle. I believe mobile is bigger than just social media and could have a significant impact on the performance of campaigns in the future.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Media/Advertising/PR. Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money.

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation Blog

In it, you’ll also learn: How content has and will always impact media. Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire.

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Generation Blog

Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. Tweet We all are hearing time spent with mobile devices will surpass time spent with desktops.

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Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act.

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation Blog

We’ve moved from traditional advertising to social media, content marketing and beyond. Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Social Media content marketing lead generation Lead Nurturing Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Related Resources: Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Is Social Media Really Living Up to Expectations?

B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Generation Blog

Needless to say, mobile devices have come a long way in 10 short years, with Americans now consuming 12% of their media through mobile phones. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning.

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Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation Blog

Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. She said Facebook collects much more personal data than most other social media sites.

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation Blog

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media: 4 simple steps to calculate social media ROI.

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation Blog

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Invite them to subscribe to an online newsletter, attend online events, or connect via social media.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation Blog

We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform.

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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Source – Online Demand Generation: Top Media Vehicles for Driving Leads. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says….

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Leverage social media before, during and after the event. Event Marketing Lead Generation Lead Management Lead Nurturing Lead Qualification ROI Measurement Sales Leads Social Media

Email Marketing: How do you create excitement around the content you have?

B2B Lead Generation Blog

When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. Think of yourself like a publisher or media company. Tweet I like to think of email marketing as more of a newspaper than a television ad.