ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

AUGUST 14, 2020

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. Media plan search tool.

Media Plans 52

Media Plans Media Multi-Channel Vendors 52

Hubspot

DECEMBER 11, 2023

Virtual training has often become the default. So, what type of training makes sense? Let’s review what virtual training is, the best practices, and how to run a virtual training program. Table of Contents What is virtual training? Virtual Training Best Practices How to Do Virtual Training What is virtual training?

Training 66

Training Ad Building Class High Quality Lead 66

Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. You can access all your clients, every media plan, every creative asset, performance reports, and everything else. Work from Anywhere.

Media Plans 52

Media Plans Media Advertising Agencies Training 52

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. What is a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 53

Media Plans Tools Media Advertising Agencies 53

SmartBug Media

NOVEMBER 23, 2021

There’s something to learn in every position, which makes prioritizing ongoing training almost as important as the job itself. Although company-wide training sessions have their benefits, they risk not being relevant to everyone in attendance. The Benefits of Remote Training. Colleague Interaction.

Training 98

Training Deliverability Barriers Touchpoints 98

Marketing Insider Group

APRIL 8, 2024

Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models. Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Bionic

MARCH 26, 2019

Have you ever failed while trying to work with your teammates on the same media plan at the same time? That’s because your media planning tool was not built for teamwork. Bionic just unveiled a revolutionary new tool that enables real-time, collaborative media planning. You’ve got to see it to believe it !

Media Plans 42

Media Plans Media Budget Programs Training 42

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. 5 or more comments per blog post?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Martech

FEBRUARY 8, 2022

The industry risks losing $10 billion in annual sales — without a serious plan for what happens when everyone’s in the dark.”. The media and entertainment industry has made big strides: “They had no choice. IAB is supporting this with its Digital Media Apprenticeship program. “What does it have to do with diversity?

Training 98

Training Privacy Marketing Proposals Paid Search Agency 98

Martech

APRIL 19, 2024

Adapting to the new normal: Investments in training and expertise To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. Unsurprisingly, the dominant media properties on the net are content-producing monsters. Underpinning the success of every company in Rocket Internet is a clear business plan. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. What platform is the most popular?

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 102

Social Media Media B2B Advertising Agencies 102

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Seismic

APRIL 27, 2021

This is the sixth blog in a six-part series (read part 1 , part 2 , part 3 , part 4 , and part 5 ) where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. My experience developing training strategies was born from trial and error.

Training 52

Training Paid Search Agency Marketing Management Opt-out 52

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Only 1% reported other challenges, while 7% are not integrating AI at all.

Marketing AI 101

Marketing AI Allocation Zoominfo ROAS 101

Marketing Insider Group

JULY 25, 2023

That’s right: advertising and media. Think of it like traveling on a train. However, trains, monorails, and subways still need a conductor. The brand provides lots of videos and training on how to use its tools for higher-quality output. Like Grammarly, the basic plan is free, so you can try it with no obligations.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

ClearVoice

FEBRUARY 16, 2020

Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. Certificate.

Course 101

Course Training Work Management Planning 101

Marketing Insider Group

DECEMBER 21, 2020

We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Shorten That Planning Cycle.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

MARCH 4, 2024

For example, you may have a social media specialist who can write email copy or video posts. Many people desire to grow and learn, so find out what skills team members want and give them opportunities to attend training courses or practice these new skills. Agile planning involves looking at a shorter horizon. Get MarTech!

Work Management 124

Work Management Planning Marketing Management Deliverability 124

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

Hubspot 53

Hubspot CMS Development Training Work Management 53

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. Their platform is not top-notch, and their training is too. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Webbiquity

JANUARY 21, 2022

You’ll have to cover the cost of those benefits plus all of your business expenses: computer hardware, software, subscriptions, office supplies, wireless plan, and high-speed Internet. Make a Plan. To paraphrase Ben Franklin , no one plans to fail, but too many people fail to plan.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Webbiquity

NOVEMBER 23, 2020

The Deal: New users: Start your free trial before November 27th and get 50% off an annual Plus Plan. Current users: Current Plus Plan members get the Tailwind Create starter plan for free (a $75 annual value) plus 50% off of all Tailwind Create plans until January 31st. Social Media Management. SE Ranking.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 53

Social Media Template Work Management Marketing Management 53

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Marketing Insider Group

SEPTEMBER 6, 2021

Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value. Having a plan in place can help you double up activities as you go along.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91