27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Multi-Channel Funnels reports are critical to B2B marketing measurement in Google Analytics. The above list of reports provides day-in and day-out value for B2B marketing measurement. B2B Online Marketing Blog Marketing MeasurementGoogle Analytics has over 100 different reports available out-of-the-box.

Exploratory Marketing: Basic Measures

Marketing Insider Group

The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Today’s environment calls for marketing to focus on the “end value” in mind.

How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree.

How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

The Sales Enablement Handbook

this impact measured and defined? Quite typically, measuring the coaching aspect. the effectiveness of these specific insights or techniques can be measured and. enablement teams are no different - in fact, you might argue that there are more metrics involved in measuring the.

4 Mistakes B2B Marketers Should Avoid in Performance Measurement

KoMarketing Associates

Results – Measurements of tactical metrics, revenue impact, and ROI. Mistake #1: Measurement Without Intention. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action. This is where marketing performance management differs from marketing measurement. “If B2B Online Marketing Blog Marketing Measurement

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […].

Marketing Measurement Is More Than Taking Credit

Hive9

Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. Hive9 marketing measurement marketing data

Measuring mobile

Biznology

We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. By understanding how a conversation can be sparkled or started, we can not only participate but also measure our ability to interact with them, add value to their daily life.

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Where B2B Companies Stand With Marketing Measurement

B2B Marketing Directions

Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers. That's the primary theme of Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey. Another 34% rated their measurement capabilities as just "average."

How to Measure ABM Without Drinking Too Much

bizible

We changed how we measured our marketing and had done a bunch of trainings with our team around ABM. When it came to measurement we tried to stitch together our marketing automation data with our CRM data and it was an unmitigated disaster. This story starts a few years ago.

Measuring Lead Nurturing Performance

ANNUITAS

I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here , but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

To better understand how marketers do marketing measurement we first review the variety of metrics reported and then dive deeper to explore why marketers choose these metrics. A List Of Metrics Use For Marketing Measurement In Today's B2B Marketing Teams.

How to Measure Campaign Effectiveness

Salesfusion

Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off. Why You Need to Measure Your Efforts. You did the work — why is measuring it so important? What You Should Measure (and How To Do It).

Measuring the Success of Virality

Marketing Insider Group

The post Measuring the Success of Virality appeared first on Marketing Insider Group.

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Measure the impact of your overall marketing mix using sophisticated statistical models.

Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this is the easy, and almost universal, way to measure digital marketing today.

5 Video Metrics to Measure Success

Modern B2B Marketing

In the blog, I have identified five of the most essential video metrics to measure the success of your campaigns and utilize to move the needle for future video strategy. What metrics do you use to measure the success of your videos? You’ve just shared your video with the world.

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

In order to make the handoff from marketing to sales more successful, it’s critical for marketers to understand how their event strategies are working, where they can create opportunities for stronger engagement, and how they can tie that engagement to measurable business results,” said Peter Micciche, CEO of Certain. Industry News Performance Measurement digital marketing event marketing

How To Measure The ROI Of Print Marketing

bizible

To improve your print campaigns and get insights for your ABM strategy, you’ll have to measure the ROI of print marketing. Measuring Your Response Rate. Thanks to this, you’ll be able to measure the number of orders or purchases tied to this campaign.

How To Measure Lead Nurturing Performance

Marketing Insider Group

I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here, but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance.

Measuring Feedback: Separating Needs from Noise

Salesfusion

The post Measuring Feedback: Separating Needs from Noise appeared first on Salesfusion. Guest Blogger Techie Stuff

Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. 3 components of the measurement equation.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. About 10 Measurement Tips for SEO Content.

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Hive9

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results.

Measuring Marketing Effectiveness: 5 Metrics You Need to Track

Salesfusion

So when it comes to measuring marketing effectiveness, what metrics really matter? 5 Metrics to Measure Marketing Effectiveness. As a result, properly measuring marketing effectiveness is also about taking on the right perspective.

Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

Measure Up Marketing

A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. As we were discussing their measurement playbook , they used the terms measures and metrics interchangeably.

Measuring Success in B2B Marketing

Digital B2B Marketing

Picking the right measurements and consistently using them to improve your marketing is the real challenge. How do you measure and manage newer segments of marketing, including social media? Measuring Social Media The value of B2B in social media is often debated.

How to measure Lead Quality

Direct Response Coach

The post How to measure Lead Quality appeared first on McCarthy and King Marketing. You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads.

Marketing’s Broken Foundation: Measurement

Digital B2B Marketing

As shown in the chart below, marketers are more satisfied with their performance management than their performance measurement. Without solid performance measurement, how do you even know if you are managing marketing effectively? Data is the foundation for analytics.

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? Certainly, there’s no lack of of activity-based metrics that are measurable: views, clicks, shares, likes, visits, tweets, mentions, comments, etc. Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Can the ROI of social media marketing be measured?

Measuring the Success of Content Marketing Initiatives [Interview]

KoMarketing Associates

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We Northeastern states also use customer feedback but also use content download numbers and the sales team to measure efficacy. It’s sometimes hard to ensure you are measuring the content fairly.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

Survey: 87% of B2B Marketers Are Prioritizing Marketing Measurement

KoMarketing Associates

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. The research showed that 87 percent believe marketing measurement and reporting continue to be a growing priority.

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3 Ways To Measure Brand Awareness

Marketing Insider Group

We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. The post 3 Ways To Measure Brand Awareness appeared first on B2B Marketing Insider.

B2B Marketing ROI: measure what matters

TaylorMadeIn KEW

Every day it seems like we have new tools and technology that let us measure many, many more things we weren’t able to in the past. But what are we actually measuring? What are we really trying to measure with ROI? Agree up-front what measures and metrics are meaningful.

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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The most fundamental of all performance metrics when measuring an SEO program. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. B2B Online Marketing Blog Marketing Measurement Search Engine OptimizationSEO is a critical component in most B2B marketers’ traffic acquisition initiatives.