B2B Marketing’s Measurement Problem

Digital B2B Marketing

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Measure the impact of your overall marketing mix using sophisticated statistical models.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

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How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this is the easy, and almost universal, way to measure digital marketing today.

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? Certainly, there’s no lack of of activity-based metrics that are measurable: views, clicks, shares, likes, visits, tweets, mentions, comments, etc. Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts.

Measuring Feedback: Separating Needs from Noise

Salesfusion

The post Measuring Feedback: Separating Needs from Noise appeared first on Salesfusion. Guest Blogger Techie Stuff

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

To better understand how marketers do marketing measurement we first review the variety of metrics reported and then dive deeper to explore why marketers choose these metrics. A List Of Metrics Use For Marketing Measurement In Today's B2B Marketing Teams.

How to Measure Content Marketing Success

Webbiquity

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well?

48 Ways to Measure Social Media Success

Webbiquity

But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. There are an abundance of measures, from machining tolerances on shafts to the temperature in the paint room, which are vital to track during the manufacturing process.

5 Smart Metrics To Measure B2B Content Marketing Success

bizible

According to a recent survey by CMI and MarketingProfs, only 21% of content marketers are able to successfully measure their content marketing in terms of ROI. If you can’t confidently measure the ROI, how can you justify more investment?

Measuring the Immeasurable

Paul Gillin

Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion.

Mid-Year Marketing Check-In with Measurement

Act-On

Getting Started: Mid-Year Marketing Measurement. You can also take the information from our December post, “ Measuring Year-End Marketing KPIs – Where’s the Data ” to aid in your data quest as well. . Measuring performance in search goes beyond keywords and ranking data.

Marketing Measurement Is More Than Taking Credit

Hive9

Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. Hive9 marketing measurement marketing data

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Can the ROI of social media marketing be measured?

How to Measure Campaign Effectiveness

Salesfusion

Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off. Why You Need to Measure Your Efforts. You did the work — why is measuring it so important? What You Should Measure (and How To Do It).

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Industry Measurement Framework. Measuring your inputs.

Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

Measure Up Marketing

A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. As we were discussing their measurement playbook , they used the terms measures and metrics interchangeably.

A Social Media Measurement Dashboard; One Approach

NuSpark

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement.

Exploratory Marketing: Basic Measures

Marketing Insider Group

The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Today’s environment calls for marketing to focus on the “end value” in mind.

Are You Measuring Event Marketing The Right Way?

bizible

While events can be highly effective opportunities, they pose a measurement challenge for many marketers. This information is critical for measurement and, more specifically, for attribution. What’s wrong with measuring performance using only indicators?

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

B2B Online Marketing Blog Marketing Measurement Mobile Marketing Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today.

How To Measure Paid Media ROI (ROAS)

bizible

Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Measuring your performance is critical because it allows you to prove the value of your work, as well as improve your performance going forward. How To Measure It.

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Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions

bizible

Watching television in the 90s, people rarely complained about the low fidelity of their television screen. It’s what people were used to, so they didn’t have expectations of anything better.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The time for marketers to start the process of year-end measurement is quickly approaching. Annual, semi-annual, quarterly, and monthly periods of time are common to measure if the data is available. Common data is measured across many platforms, but may vary slightly in name.

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

Below, learn how we planned, executed and measured our most recent direct mail campaign. This allowed us to measure the results even if the contact didn’t book through the URL, and instead booked through an email or a phone call with the AE.

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How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? That’s why an inbound marketer’s blog measurement is particularly important.

The Paid Marketing Metrics You Must Measure

Modern B2B Marketing

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. These metrics are the most commonly measured by marketers. If you want to understand the health and performance of your paid ads, these are the metrics to measure.

Measuring the Customer Journey from Leads to Revenue

bizible

Measuring Success Based on Revenue. Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. But how do you get there?

How to Perform a Social Media Audit: Measure What Matters

Act-On

It’s a critical part of your content strategy, and like the other tactics you use, it needs to be monitored and measured so you can spend your time and money wisely, while getting the best return you can. Social media is long past the novelty stage.

How to Measure the ROI of Brand Marketing With Attribution

bizible

Most people in Marketing are skeptical when the topic of using dollars to measure the results of brand marketing efforts comes up. To measure the ROI of our brand marketing and make reports like these, we relied heavily on our attribution data.

A Social Media Measurement Dashboard; One Approach

NuSpark

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement. In social media, there are three major categories of measurement: Reach, Engagement and Website Traffic. One thing social media measurement tools do not do a good job on is weighting specific metrics.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Your search campaign should measure: 1. Most B2B marketers only measure clicks and cost per click for the reasons stated above.

Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

The post Direct Mail Mistakes – Measure Twice, Print Once appeared first on McCarthy and King Marketing. I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts.

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Measuring Success in B2B Marketing

Digital B2B Marketing

Picking the right measurements and consistently using them to improve your marketing is the real challenge. How do you measure and manage newer segments of marketing, including social media? Measuring Social Media The value of B2B in social media is often debated.

Marketing Analytics – Measuring What Matters in B2B

Great B2B Marketing

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. Every one of these scenarios requires a different set of marketing activities, as well as different ways to measure and improve marketing analytics. So how do you decide what to measure and how to present the data?

The Step-By-Step Guide To Measuring Marketing ROI

bizible

As we wrote about recently, the mindset of being focused on measurable results in marketing has remained the same. In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. The first step is measuring pipeline.

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3 Ways To Measure Brand Awareness

Marketing Insider Group

We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. The post 3 Ways To Measure Brand Awareness appeared first on B2B Marketing Insider.