How Marketers Should Measure Digital Engagement

Kaon

When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Of course, we don’t measure engagement for its own sake.

When You’re Focused on Upstream, What do You Measure?

Measure Up Marketing

We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. Let’s delve deeper into the measures and metrics. This is why it is a good example of a measure for Upstream Marketing.

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Score Big with a Marketing Measurement Playbook

Measure Up Marketing

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. What Makes an Effective Measurement Playbook .

Measuring Email Marketing Success

Modern Marketing

This metric measures the people who opened the email and also clicked through on it, which gives you insights into the levels of interaction your messages are inspiring. The bounce rate measures the number of emails that were not delivered and therefore couldn’t be opened.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. How do you measure it? A shift is occurring for B2B Marketers.

6 Metrics to Measure Content Performance

Marketing Insider Group

The post 6 Metrics to Measure Content Performance appeared first on Marketing Insider Group. All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis.

Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’

KoMarketing Associates

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. According to the survey, only 4% of digital marketers measure ROI over a period of six months or longer.

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Prior to Measured, he co-founded Conversion Logic.

30% of Marketers Still Not Measuring Brand Perception After Launching Social Media Initiatives

KoMarketing Associates

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Industry News Performance Measurement digital marketing Social Media Marketing

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. About 10 Measurement Tips for SEO Content.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […].

Measuring mobile

Biznology

We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. By understanding how a conversation can be sparkled or started, we can not only participate but also measure our ability to interact with them, add value to their daily life.

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

How to Measure Your Content Marketing Effort & Track Its Success

DivvyHQ

Content Analytics Content Marketing Tips & How-Tos analytics content Content Marketing Institute crm data engagement kpi leads marketing marketing automation measure measurement metrics Michael Brenner platform repurposing ROI sales silos software strategy traffic

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Measurement and Customer Advocacy.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Multi-Channel Funnels reports are critical to B2B marketing measurement in Google Analytics. The above list of reports provides day-in and day-out value for B2B marketing measurement. B2B Online Marketing Blog Marketing MeasurementGoogle Analytics has over 100 different reports available out-of-the-box.

Exploratory Marketing: Basic Measures

Marketing Insider Group

The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Today’s environment calls for marketing to focus on the “end value” in mind.

How to Scale Your Content Marketing For Measurable Business Growth

Marketing Insider Group

The post How to Scale Your Content Marketing For Measurable Business Growth appeared first on Marketing Insider Group. Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone.

Foolproof Marketing Metrics to Measure

InsightSquared

Leading Measures of Success. Don’t confuse leading measures of success with your north star metrics. If leading measures are confused with North Star metrics, then misalignment occurs. Want to know more about measuring marketing’s impacts?

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing?

4 Mistakes B2B Marketers Should Avoid in Performance Measurement

KoMarketing Associates

Results – Measurements of tactical metrics, revenue impact, and ROI. Mistake #1: Measurement Without Intention. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action. This is where marketing performance management differs from marketing measurement. “If B2B Online Marketing Blog Marketing Measurement

Survey: 42% of Marketers Believe their Company ‘Needs Improvement’ When it Comes to Measuring Marketing Impact

KoMarketing Associates

DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3

Top 5 Measures of M&A Success [Video]

Hinge Marketing

Today, we’re going to talk about five top measures of M&A success. TRANSCRIPTION: Today, we’re going to talk about five top measures of M&A success. The post Top 5 Measures of M&A Success [Video] appeared first on Hinge Marketing.

How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

B2B Online Marketing Blog Marketing Measurement Mobile Marketing Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

To better understand how marketers do marketing measurement we first review the variety of metrics reported and then dive deeper to explore why marketers choose these metrics. A List Of Metrics Use For Marketing Measurement In Today's B2B Marketing Teams.

How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Measuring the Success of Virality

Marketing Insider Group

The post Measuring the Success of Virality appeared first on Marketing Insider Group.

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30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Measuring Marketing Effectiveness: Find Out if Your Content Converts via Content Marketing Institute.

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Marketing Measurement Is More Than Taking Credit

Hive9

Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. Hive9 marketing measurement marketing data

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

In order to make the handoff from marketing to sales more successful, it’s critical for marketers to understand how their event strategies are working, where they can create opportunities for stronger engagement, and how they can tie that engagement to measurable business results,” said Peter Micciche, CEO of Certain. Industry News Performance Measurement digital marketing event marketing

3 Fixes for Your Engagement Measurement Mistakes

Content Marketing Institute

Are you making these three mistakes when measuring engagement? Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute. If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.