Productivity Measures Improve Performance and Operational Excellence

Measure Up Marketing

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. Select the right measures. Here’s why we discourage these measures.

4 Ways to Measure ABM Success

The Point

At the same time, more traditional, early-stage measures like leads or conversions are mostly irrelevant in the context of an account-based strategy. 4 Ways to Measure #ABM Success Click To Tweet. The post 4 Ways to Measure ABM Success appeared first on The Point.

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Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Measure Up Marketing

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. How to measure CTA effectiveness. Where to put CTA measures on your dashboard.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Measuring Email Marketing Success

Oracle

This metric measures the people who opened the email and also clicked through on it, which gives you insights into the levels of interaction your messages are inspiring. The bounce rate measures the number of emails that were not delivered and therefore couldn’t be opened. Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy.

Score Big with a Marketing Measurement Playbook

Measure Up Marketing

Why a Marketing Measurement Playbook is a Good Idea . The constant flow and accessibility of data coupled with substantial improvement in analytical capabilities means that measures are in abundance. The challenge is less about quantity and more about the quality of your measures, metrics and KPIs . Choosing the right measures, and acting on the implications of these measurements, is an essential requirement for operating Marketing as a center of excellence.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Measuring and reporting ROI has consistently been a top challenge for marketing teams. These may be a little bit trickier to measure, but they are important objectives that businesses should focus on, too.

When You’re Focused on Upstream, What do You Measure?

Measure Up Marketing

We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. Let’s delve deeper into the measures and metrics. This is why it is a good example of a measure for Upstream Marketing.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI?

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. How do you measure it? A shift is occurring for B2B Marketers.

The B2B Marketers’ Perspective on Measuring Content Marketing Performance

KoMarketing Associates

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?

How Marketers Should Measure Digital Engagement

Kaon

When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. Of course, we don’t measure engagement for its own sake.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet. Make sure you can measure the blog’s contribution. For more comprehensive social media measurement, consider a solution like Oktopost.).

The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. It’s another way to measure your brand awareness and determine how much influence you have on the conversations within your industry.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

6 Metrics to Measure Content Performance

Marketing Insider Group

The post 6 Metrics to Measure Content Performance appeared first on Marketing Insider Group. All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just […].

Content Effectiveness Measurement Worksheets

Content Science Review

Use these content effectiveness measurement worksheets to assess where you stand and what more you need to do. Content Science Premium

Measuring mobile

Biznology

We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. Therefore in order to measure mobile we need to start working and understand the five “W’s” If we manage to understand the five “W’s”, then we might be able to chart and translate peoples’ journey and behavior. The post Measuring mobile appeared first on Biznology.

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7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

Accurately measuring the ROI for ABM — or pretty much any marketing strategy — has always been an incredible challenge for businesses of all shapes and sizes. The ratio of referrals who convert can be measured by: # of referred customers/total # of customers.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. Before you begin to think about measurement, it's important to outline your key goals. As measurement expert Katie Paine advises, "Be very clear about your goals. Measure your rank in Google regularly.

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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

How to Measure Content Marketing: The (Updated) Essential Guide

Content Marketing Institute

Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading → The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

The 2021 ABM Planning Template

This ready-to-go, boss-approved ABM planning template deck will set you up for that coveted round of virtual high-fives at your next meeting. RollWorks has put together a framework for everything you need to show off (and remind you of some crucial info you may have forgotten).

How to Measure Your Content Marketing Effort & Track Its Success

DivvyHQ

Content Analytics Content Marketing Tips & How-Tos analytics content Content Marketing Institute crm data engagement kpi leads marketing marketing automation measure measurement metrics Michael Brenner platform repurposing ROI sales silos software strategy traffic

10 Webinar Metrics to Measure Success

Zoominfo

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog. B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

Exploratory Marketing: Basic Measures

Marketing Insider Group

The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Today’s environment calls for marketing to focus on the “end value” in mind. The advertising and marketing industry has a saturation of companies with churn and burn models or providing mediocre strategies but charging client’s huge fee’s. Now more than ever to be successful and get higher quality clients the paradigm has shifted and companies […].

How to Measure Email Marketing Success

Sharpspring

To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. While CTR measures all outbound link clicks, conversion rate refers to the number of people who took the primary desired action.

Measure Your Content Marketing ROI With These 10 Steps

Contently

The one thing that keeps me up at night, though, is how marketers measure content success. But just 36 percent said they were satisfied with their company’s ability to measure the success of content. Our 10-Step Content Measurement Maturity Model. Here we measure: 4.

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How To Measure Content Effectiveness

Content Science Review

Get easy-to-follow steps to learn how to measure content effectiveness. Article

How to Measure ABM

Metadata

On this week’s episode of By Marketers for Marketers, Jason Widup, VP of Marketing at Metadata.io, and Mark Huber, Metadata’s Director of Growth, discuss how to measure ABM. Instead, help them understand WHY you’re measuring what you’re measuring.

How to Measure the Success of Lead Generation

Zoominfo

Why Should You Measure Lead Generation Success? What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric?

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Pro Tip: Multi-Channel Funnels reports are critical to B2B marketing measurement in Google Analytics. The above list of reports provides day-in and day-out value for B2B marketing measurement. B2B Online Marketing Blog Marketing MeasurementGoogle Analytics has over 100 different reports available out-of-the-box.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […]. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Measured helps them by informing media’s incremental contribution through experiments in an always-on way to inform media investment decisions. . He and Madan — and many on their team — have been in the cross-channel measurement and attribution space for nearly a decade.