Exploratory Marketing: Basic Measures

Marketing Insider Group

The post Exploratory Marketing: Basic Measures appeared first on Marketing Insider Group. Today’s environment calls for marketing to focus on the “end value” in mind.

How To Measure Content Marketing To Reach Your Goals

Marketing Insider Group

The post How To Measure Content Marketing To Reach Your Goals appeared first on Marketing Insider Group. Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without […].

How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Industry Measurement Framework. Measuring your inputs.

How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

John Wanamaker, patron saint of marketing measurement. Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree.

Measuring mobile

Biznology

We push, we speak, we say the story, but we don’t listen, we don’t know what to measure or why. By understanding how a conversation can be sparkled or started, we can not only participate but also measure our ability to interact with them, add value to their daily life.

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Measuring Lead Nurturing Performance

ANNUITAS

I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here , but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance.

13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]

bizible

To better understand how marketers do marketing measurement we first review the variety of metrics reported and then dive deeper to explore why marketers choose these metrics. A List Of Metrics Use For Marketing Measurement In Today's B2B Marketing Teams.

Measuring the Success of Virality

Marketing Insider Group

The post Measuring the Success of Virality appeared first on Marketing Insider Group.

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Know Your B2B Marketing Metrics: Measure Your Way to Success

Act-On

Learn some key tips for using B2B marketing metrics to reveal how your campaigns perform, where you’re spending has the greatest impact, and how your campaigns impact the sales pipeline. B2B Marketing Reports & Analytics B2B marketing b2b marketing metrics b2b metrics marketing metrics

B2B Marketing’s Measurement Problem

Digital B2B Marketing

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Measure the impact of your overall marketing mix using sophisticated statistical models.

Mid-Year Marketing Check-In with Measurement

Act-On

Getting Started: Mid-Year Marketing Measurement. You can also take the information from our December post, “ Measuring Year-End Marketing KPIs – Where’s the Data ” to aid in your data quest as well. . Measuring performance in search goes beyond keywords and ranking data.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. Unfortunately, this is the easy, and almost universal, way to measure digital marketing today.

How To Measure The ROI Of Print Marketing

bizible

To improve your print campaigns and get insights for your ABM strategy, you’ll have to measure the ROI of print marketing. Measuring Your Response Rate. Thanks to this, you’ll be able to measure the number of orders or purchases tied to this campaign.

How To Measure Lead Nurturing Performance

Marketing Insider Group

I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here, but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance.

How to Measure Campaign Effectiveness

Salesfusion

Far too often we dedicate hours upon hours to planning and executing campaigns never to measure whether or not our efforts paid off. Why You Need to Measure Your Efforts. You did the work — why is measuring it so important? What You Should Measure (and How To Do It).

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

In order to make the handoff from marketing to sales more successful, it’s critical for marketers to understand how their event strategies are working, where they can create opportunities for stronger engagement, and how they can tie that engagement to measurable business results,” said Peter Micciche, CEO of Certain. Industry News Performance Measurement digital marketing event marketing

Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

Measure Up Marketing

A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. As we were discussing their measurement playbook , they used the terms measures and metrics interchangeably.

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Hive9

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results.

Rethinking How You Measure Sender Reputation

Act-On

One of the email deliverability articles I enjoyed most in 2015 was “ The Demise of the Deliverability Reputation Score ” by Oracle’s Global Deliverability Director Kevin Senne.

Measuring Success in B2B Marketing

Digital B2B Marketing

Picking the right measurements and consistently using them to improve your marketing is the real challenge. How do you measure and manage newer segments of marketing, including social media? Measuring Social Media The value of B2B in social media is often debated.

Chalk Talks: Measuring the Performance of Your Video

Vidyard

In episode one, I’ll discuss how you can really measure the effectiveness of your video content, and the data you might be missing out on. Check it out: Measuring the performance of your online video programs is becoming an increasingly important topic for today’s marketers.

How to measure Lead Quality

Direct Response Coach

The post How to measure Lead Quality appeared first on McCarthy and King Marketing. You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads.

Marketing’s Broken Foundation: Measurement

Digital B2B Marketing

As shown in the chart below, marketers are more satisfied with their performance management than their performance measurement. Without solid performance measurement, how do you even know if you are managing marketing effectively? Data is the foundation for analytics.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? Certainly, there’s no lack of of activity-based metrics that are measurable: views, clicks, shares, likes, visits, tweets, mentions, comments, etc. Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Can the ROI of social media marketing be measured?

3 Ways To Measure Brand Awareness

Marketing Insider Group

We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. The post 3 Ways To Measure Brand Awareness appeared first on B2B Marketing Insider.

B2B Marketing ROI: measure what matters

TaylorMadeIn KEW

Every day it seems like we have new tools and technology that let us measure many, many more things we weren’t able to in the past. But what are we actually measuring? What are we really trying to measure with ROI? Agree up-front what measures and metrics are meaningful.

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Measuring Feedback: Separating Needs from Noise

Salesfusion

The post Measuring Feedback: Separating Needs from Noise appeared first on Salesfusion. Guest Blogger Techie Stuff

Measuring Influencer Marketing

Measure Up Marketing

Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?” Should this be a viable strategy for your organization, you may want to think beyond counting, and create a way to measure influence. ” As with many key performance metrics, an influence metric is comprised of several measures. .

Measuring Campaigns: Perspectives From Around the Table

Hive9

This article is a reblog and was originally published by Ross Graber, Research Director at SiriusDecisions. Hive9

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

How do you measure your online marketing performance? With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. But there is more to measurement than the technical hits and traffic measurements.

Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Paine (left) believes that anything is measurable if you know where to look, and in this book she offers plenty of ideas.

How to Measure the Velocity of the Customer Journey

bizible

Marketing teams need to be able to show measurable results for the marketing function to be seen as an investment. Most customer journey maps define stages and channels, but how can marketers measure their influence on those customers taking that journey through the funnel?

Measuring B2B Marketing Success

Great B2B Marketing

Unless you can explain concisely how your department measures and reports on work output, you will not be recognized as a good marketer, let alone be viewed as indispensible in a tough economic climate. Note that some of these are soft/qualitative measurements while others are hard/quantitative measurements – both are important. Remember that you can’t improve what you can’t measure, so start measuring and keep improving.

Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. Focus on one CTA in your email that draws users to your site, and measure your click-throughs on those links.

Are You Measuring Event Marketing The Right Way?

bizible

While events can be highly effective opportunities, they pose a measurement challenge for many marketers. This information is critical for measurement and, more specifically, for attribution. What’s wrong with measuring performance using only indicators?

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.

Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media