KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

OCTOBER 15, 2013

Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption. Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”. Phil Fernandez of Marketo. Jim Meyer of eTrique.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. SMBs Stand to Make Huge Strides with ABM.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Webbiquity

JULY 12, 2016

1) Marketo. CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900. Showcase reviews: SnapApp.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

B2B Marketing Directions

MARCH 26, 2017

The 2017 Marketing Benchmark Report - North America by Marketo was based on the results of a Q4 2016 survey of contacts within the Marketo customer base (which includes both B2B and B2C companies). The survey produced 1,363 responses. In this survey, 34% of the respondents said they were practicing ABM.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Adobe Experience Cloud Blog

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. .” But how? It’s Everyone’s Job To Keep The Story Straight.

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

JULY 5, 2016

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

BenchmarkONE

OCTOBER 22, 2018

Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. Credit: Marketo. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Conferences/meet-ups. Industry analysts.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. Social Media Marketing Survey 2016 via Clutch.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. Social Media Marketing Survey 2016 via Clutch.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. We believe these are reasonable benchmarks due to the percentage of visitors that submit support or more information requests related to the ESP. Incentivized exit surveys. Incentivized entry surveys. Email surveys.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Survey respondents indicated that these tactics were also the three most-used tactics in mid-and late-stage funnel efforts. But don’t neglect the mid-and-late-stage funnel needs of your leads.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Adobe Experience Cloud Blog

OCTOBER 25, 2018

In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences. Altify’s Business Performance Benchmark Study reported that organizations with aligned sales and marketing teams had 26% higher win rates and 18% shorter sales cycles.

Work Management 134

Work Management Marketing Management Paid Search Agency Telemarketing 134

Adobe Experience Cloud Blog

OCTOBER 6, 2011

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations. At Marketo we care a lot about Benchmarks.

Advertising Benchmark 48

Advertising Benchmark Planning Marketo Barriers 48

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. The Email Marketing Benchmark: Get Personalized Answers Now. transform the marketer’s landscape.

Advertising Benchmark 48

Advertising Benchmark Personalization Tips Marketo 48

Adobe Experience Cloud Blog

JUNE 18, 2012

by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Advertising Benchmark Customer Surveys B2B Sales 48

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. Free Benchmark, Grader, or Survey. We scored each survey taker, and included a CTA to “Learn More”. Demand Generation'

Top of Funnel 48

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 48

Anyword

SEPTEMBER 29, 2021

One of the most interesting developments in this area is the use of chatbots to perform surveys as a way to support user experience optimization. A leading survey research chatbot is SurveySparrow , which enables users to define surveys without requiring any coding. Their platform has many advantages.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. The Benchmark study found that this maturity had a significant impact on an organization’s results.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. .”

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. The Email Marketing ROI Calculator is an excellent, useful tool (an elaborate form) even if you never get the benchmark information. Like this: Don’t send them follow-up surveys, “partner announcements” or anything else.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

JUNE 25, 2015

In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones.

Mobile Marketing 48

Mobile Marketing Peer-to-peer SMS Video Marketing 48

Adobe Experience Cloud Blog

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. .” But how? It’s Everyone’s Job To Keep The Story Straight.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 56

TrustRadius Marketing

JANUARY 5, 2018

For marketing or sales teams that view account-based marketing with a combination of intrigue and skepticism, Demand Gen Report’s ABM Early Benchmark Survey Report may help you understand whether it might be a good fit for your organization. Survey respondents said that building out account lists was their top priority.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Work Management Marketing Strategy 40

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Compare your revenue performance management strategies by completing this benchmark survey. The Buyer Really Doesn’t Care was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Want to see how you stack up?

Marketo 48

Marketo Advertising Benchmark Work Management B2B Sales 48

Adobe Experience Cloud Blog

APRIL 18, 2013

A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. I think it is valuable to have a good process in place so you feel comfortable with benchmarks and your organization’s progress. For example, in Marketo you have the choice of viewing basic email results and helpful visualizations.

Email Marketing 48

Email Marketing Campaigns Best Practices Marketo 48

SmartBug Media

SEPTEMBER 6, 2019

According to Demand Gen Report’s 2018 ABM Benchmark Survey Report, only 25 percent of B2B companies currently use intent data and monitoring tools, with just 35 percent planning to use these tools in the coming year. Why should you be so concerned with what buyers are doing on websites that aren’t your own?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Adobe Experience Cloud Blog

APRIL 2, 2013

For example, Marketo provides a Spark edition, which is optimized for small businesses and first-time marketing automation users; a Standard edition that adds more capabilities that are appropriate for most companies; and a Select edition for enterprises with highly sophisticated marketing requirements. of their programs budget, and 1.6%

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

JUNE 14, 2016

Google’s Display Benchmark Tool reveals that 99.4% The survey results showed that while 66% of marketers rate their personalization efforts “very good” or “excellent,” only 31% of customers believe that companies are consistently delivering a personalized, cross-channel experience. Personalize the Customer Experience.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Of SEO techniques used by the businesses surveyed: Content creation works best, but takes the most work. Incremental SEO improvements add up to large gains.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Rollworks

MARCH 27, 2019

A recent survey by Seismic and Demand Metric asked over 180 B2B enterprise stakeholders about their experience with personalization and they found that 60% have adopted a content personalization strategy. Integrations with Salesforce, Marketo, Hubspot, etc. A few features that should be important to you: Contact-level reporting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

A recent survey by Seismic and Demand Metric asked over 180 B2B enterprise stakeholders about their experience with personalization and they found that 60% have adopted a content personalization strategy. Integrations with Salesforce, Marketo, Hubspot, etc. A few features that should be important to you: Contact-level reporting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

When employees are supported and given benchmarks, the customer experience is immediately enhanced. Build customer engagement benchmarks into monthly or quarterly report outs. In a recent benchmarking survey, Bluewolf asked our own customers if they were measured on increasing customer engagement within their role.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Paid Search Agency Thought Leadership 48