Heinz Marketing

JUNE 10, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Integrations: Salesforce, Outreach, Marketo, SalesLoft, HubSpot, and more. Integrations: Google Chrome, Marketo, Outreach, and Salesforce. Can add gifts to Marketo or HubSpot emails.

B2B 101

B2B Enterprise Management Work Management Marketing Management 101

B2B Marketing Directions

MARCH 26, 2017

The 2017 Marketing Benchmark Report - North America by Marketo was based on the results of a Q4 2016 survey of contacts within the Marketo customer base (which includes both B2B and B2C companies). The survey produced 1,363 responses. In this survey, 34% of the respondents said they were practicing ABM.

Account Based Marketing 40

Account Based Marketing ABM Studies B2B Marketing 40

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report.

B2B Marketing 120

B2B Marketing Planning Marketing Report B2B 120

chiefmartech

JULY 28, 2020

Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. In fact, I’m running a quick survey on that topic. Every major marketing platform today — HubSpot, Marketo, Oracle Eloqua, Salesforce, Blueshift, etc. — Much lower. I’d be grateful if you’d participate.

Trigger Marketing 128

Trigger Marketing Enterprise Management Marketing Management Marketing 128

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Planning Advertising Benchmark 52

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. Do also take a look at industry reports and benchmark studies to give you a general idea of consumer behavior in your niche. A strong martech stack to support all strategies.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Marketing Management Paid Search Agency 307

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Benchmark Email. Mailchimp (includes Mandrill ): 11.1%.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

ViewPoint

OCTOBER 15, 2013

Spotify and TuneIn which surveyed more than 3,000 people age 12 and up about their online music consumption. Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”. Phil Fernandez of Marketo. Jim Meyer of eTrique.

PointClear 120

PointClear Internet Marketing Marketo B2B Sales 120

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. SMBs Stand to Make Huge Strides with ABM.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads Marketing Budget 131

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

B2B Marketing 100

B2B Marketing Lead Generation Content Marketing B2B 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past.

Planning 100

Planning Buyer Personas Paid Search Agency Marketing 100

Adobe Experience Cloud Blog

JULY 5, 2016

At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation B2B Demand 91

Adobe Experience Cloud Blog

OCTOBER 6, 2011

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations. At Marketo we care a lot about Benchmarks.

Advertising Benchmark 48

Advertising Benchmark Planning Marketo Marketing 48

Webbiquity

JULY 12, 2016

1) Marketo. CRM functionality combined with email marketing, lead nurturing, team collaboration/project management, sales pipeline management, and survey tools, particularly well suited for professional services firms. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900. Showcase reviews: SnapApp.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

BenchmarkONE

OCTOBER 22, 2018

Marketo , a company focused on account-based marketing, performed a benchmark study on revenue performance in 2012 that found companies not fully automating their marketing efforts – which comprised 61 percent of respondents – earned an average of 32 percent less revenue. Credit: Marketo. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Planning Paid Search Agency 50

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Email, the website, and SEO.

Social Media 120

Social Media B2B Budget Programs Media 120

Valasys

JUNE 10, 2020

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing.

B2B Sales 64

B2B Sales B2B Marketing Planning B2B 64

Adobe Experience Cloud Blog

SEPTEMBER 26, 2011

According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more. The Email Marketing Benchmark: Get Personalized Answers Now. transform the marketer’s landscape.

Personalization 48

Personalization B2B Marketing Advertising Benchmark Email Marketing 48

Adobe Experience Cloud Blog

JUNE 18, 2012

by Jason Miller More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo B2B Marketing B2B Sales B2B 48

Adobe Experience Cloud Blog

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. .” But how? It’s Everyone’s Job To Keep The Story Straight.

Top of Funnel 134

Top of Funnel Paid Search Agency Marketing B2B Sales 134

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Survey respondents indicated that these tactics were also the three most-used tactics in mid-and late-stage funnel efforts. But don’t neglect the mid-and-late-stage funnel needs of your leads.

B2B Marketing 100

B2B Marketing Top of Funnel Planning B2B 100

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Conferences/meet-ups. Industry analysts.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Work Management Enterprise Management 134

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. Social Media Marketing Survey 2016 via Clutch.

B2B Marketing 120

B2B Marketing Planning B2B Marketing & Strategy 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. B2B Content Marketing 2017: Benchmarks, Budgets and Trends via MProfs / CMI. Social Media Marketing Survey 2016 via Clutch.

B2B Marketing 120

B2B Marketing Planning B2B Marketing & Strategy 120

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. The Benchmark study found that this maturity had a significant impact on an organization’s results.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Planning ROI 48

Adobe Experience Cloud Blog

JULY 5, 2011

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results.

B2B Marketing 48

B2B Marketing Customer Surveys Paid Search Agency Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Compare your revenue performance management strategies by completing this benchmark survey. The Buyer Really Doesn’t Care was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Want to see how you stack up?

B2B Sales 48

B2B Sales Marketo B2B Marketing Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site. Free Benchmark, Grader, or Survey. We scored each survey taker, and included a CTA to “Learn More”. Demand Generation'

Top of Funnel 48

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 25, 2018

In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences. Altify’s Business Performance Benchmark Study reported that organizations with aligned sales and marketing teams had 26% higher win rates and 18% shorter sales cycles.

Work Management 134

Work Management Paid Search Agency Marketing Management Marketing & Strategy 134

SpotMe Blog

JUNE 28, 2023

Veeva CRM , Salesforce , Hubspot , Marketo , Rainfocus ) that collect webinar data for you. Conduct research on your audience’s interests and survey existing customers on pressing issues. #4 Create an engaging pre-event survey to get attendees interacting with your webinar content beforehand. Are Monday mornings always crazy?

Webinar Metrics 59

Webinar Metrics Planning Enterprise Management Work Management 59

Adobe Experience Cloud Blog

JUNE 25, 2015

In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones.

Mobile Marketing 48

Mobile Marketing Video Marketing SMS Peer-to-peer 48

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. B2B Email Marketing Benchmarks. This benchmark is critical. Improving Email Deliverability.

B2B Marketing 101

B2B Marketing Email Marketing B2B Marketing Automation Services 101

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. We believe these are reasonable benchmarks due to the percentage of visitors that submit support or more information requests related to the ESP. Incentivized exit surveys. Incentivized entry surveys. Email surveys.

Marketing Websites 132

Marketing Websites Resource Management Ad Building Click Rate 132

Valasys

JULY 9, 2019

However, according to the third annual ABM Benchmark survey conducted by Demand Gen Report in 2018, which unveiled that while 52% of the total marketers involved in the survey had an ABM strategy defined & well-placed for up to the next one year; astonishingly 49% of the marketers were still in the nascent stages of their ABM strategies.

Account Based Marketing 49

Account Based Marketing ABM Top of Funnel Optimization 49

Adobe Experience Cloud Blog

APRIL 18, 2013

A full 63% of the marketers surveyed indicated they are currently tracking email marketing data. I think it is valuable to have a good process in place so you feel comfortable with benchmarks and your organization’s progress. For example, in Marketo you have the choice of viewing basic email results and helpful visualizations.

Email Marketing 48

Email Marketing Campaigns Paid Search Agency B2B Marketing 48

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.” Marketo’s March 2017 report reveals that 34% of organizations are now using ABM.

B2B Marketing 48

B2B Marketing Planning Top of Funnel B2B 48

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. .”

Content Marketing 100

Content Marketing Planning Enterprise Management Content 100