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The Future is Bright for Marketo Users in 2022


As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. And, could the results influence or even help drive Marketo’s product roadmap?

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Channel99 launches “view-through” pixel technology for digital B2B campaigns


The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Why we care. A pixel to track campaign efficiency.

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New Benchmarks from Marketo: How Does Your Organization Measure Up?

Top Rank Marketing

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script | B2B

He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. If you read my posts, they are all about surveys and studies and I checked the sources (i.e. If that sort of information is not at your fingertips, a straightforward survey can yield the information.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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A snapshot of the email service provider landscape


Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Benchmark Email. Mailchimp (includes Mandrill ): 11.1%.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. ” View the full report.