Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. So it’s no wonder that, according to our own research, 66 percent of content marketing teams have increased the amount of content they’ve created over the past year. 15Five’s HR Superstars podcast.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Marketing Interactions

MARCH 7, 2022

If they chose a competitor, then they’re off the market for at least a year…or three. In the hundreds of persona interviews I’ve conducted over the years; price is very seldom the reason for a lost deal. Can’t determine the differences between vendors to validate and justify a choice. Culture mismatch is more likely.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

PureB2B

MAY 30, 2022

Furthermore, in a commoditized market like logistics, it’s likely there will always be a cheaper alternative, so differentiating by price alone isn’t guaranteed to win over prospects. When looking for a 3PL partner, buyers want to feel like vendors truly understand their unique needs.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

Furthermore, in a commoditized market like logistics, it’s likely there will always be a cheaper alternative, so differentiating by price alone isn’t guaranteed to win over prospects. When looking for a 3PL partner, buyers want to feel like vendors truly understand their unique needs. Empathize with Your Customers.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Salesforce Marketing Cloud

OCTOBER 10, 2023

With a clear sales cycle in place, however, this engagement looks a little different: The same rep reaches out to a prospect on LinkedIn who fits the company’s buyer persona. To guide your research, define your ideal customer (also known as a buyer persona ). You’d better believe the prospect is blocking that overzealous rep.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Buffer

MARCH 9, 2023

Building a personal brand is about building an online persona that people with similar needs or interests can easily identify with you. To do this, connect on LinkedIn with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? This sea change in how customers buy is why sales and marketing is going through a dramatic, wrenching transformation. For ages, marketing was constrained by space limitations (i.e. B2B Content Marketing: Easier Said Than Done?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Heinz Marketing

OCTOBER 12, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) . Organic Marketing.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Strategic-IC

MAY 7, 2019

For marketers, it can be hard to keep track of all the content your organisation has produced - making it difficult to determine what to focus on next. Content, in a wide rage of varieties, is essential to any B2B marketing strategy. Keep Your Personas Top Of Mind. Map The Buyer’s Journey For Each Persona.

Top of Funnel 84

Top of Funnel Webinar Metrics Marketing & Strategy Content 84

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Ben, thanks very much for joining us.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

MarketJoy

JULY 27, 2018

As a marketer or salesperson, how can you use these tools and channels to your advantage? Whereas consumers have no problem switching from one vendor to the next at the drop of a hat, companies don’t have the same agility. Typically, businesses seek out long relationships with their vendors. A Lengthier Relationship.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Metadata

JANUARY 25, 2023

This abundance of choice is what makes B2B so powerful; marketers with any problem, use case, or budget can find a solution right for them. It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. Solution-aware: Buyers become aware of the solutions that exist in the market.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

SWZD

DECEMBER 27, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward. Have sufficient technology in place to fit Sales and Marketing needs.

Top of Funnel 59

Top of Funnel Work Management Account Based Marketing Marketing Management 59

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. The topic of sales and marketing alignment can be exciting. Know what I mean?

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Myth: Content for digital marketing is the text on your Website or blog. Learn to interpret the data from your site analytics and develop customer personas.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

SWZD

DECEMBER 26, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward. Have sufficient technology in place to fit Sales and Marketing needs.

Top of Funnel 48

Top of Funnel Work Management Account Based Marketing Marketing Management 48

SWZD

DECEMBER 26, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward. Have sufficient technology in place to fit Sales and Marketing needs.

Top of Funnel 48

Top of Funnel Work Management Account Based Marketing Marketing Management 48

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Heinz Marketing

JUNE 21, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Heinz Marketing

SEPTEMBER 21, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90

ClearVoice

MARCH 22, 2021

What is middle-of-funnel (MoFu) marketing? Middle-of-funnel marketing is a strategy that aligns with the middle “consideration” stage of the buyer’s journey. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Martech Advisor

NOVEMBER 15, 2019

Sales enablement is also a subset of sales tech which has become increasingly popular as we recognize the power of content as a tool in B2B marketing and sales; and as get better at leveraging technology to help with buyer engagement through their journey. Once again, says Nancy, marketing organizations have led the way.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Conductor

OCTOBER 11, 2019

For our Humans of Marketing series, we got the chance to speak to Tyson Baker, Digital Marketing Manager at Zimmer Biomet, about her marketing career and what drives her and her team. This is really a conversation to spotlight your perspective on marketing, your career path, and what drives you as a marketer.

Planning 45

Planning Work Management Marketing Management Marketing Analytics Tools 45

Hubspot

MARCH 19, 2022

What does your market look like? Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. You want to land on a product that has active demand, a breachable market, and viable logistics.

Business 65

Business eCommerce Godaddy Contact Marketing 65

Outreach

JUNE 2, 2020

Are they regular speakers and panelists on webinars or podcasts? We had six “speaker handlers” from our own demand gen and product marketing teams who could act as content experts. When we announced the cancelation of the in-person conference, our whole team was inundated with emails and LinkedIn messages from virtual event vendors.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late). Create a podcast.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Hubspot

OCTOBER 9, 2019

Besides purchasing in-person or online sales programs, you can take free certification courses through vendors like HubSpot Academy or Sales Engine. To continue being a sales expert, it's important to read articles and books , listen to podcasts , and be active and engaged in your work. Ask questions like "Do they need our help?"

Work Management 92

Work Management Peer-to-peer Marketing Management Sales Cycle 92

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Oktopost

AUGUST 17, 2022

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Enterprise Management 174

Enterprise Management Top of Funnel Social Media Work Management 174

Webbiquity

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Social Media 266

Social Media Social Marketing Campaigns Media 266

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Timestamps/Outline.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Heinz Marketing

AUGUST 20, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He shares insights applicable in any industry and also touches on building culture within marketing. Today is no different. Very excited.

Top of Funnel 41

Top of Funnel Enterprise Management Work Management Paid Search Agency 41

Bound360

DECEMBER 4, 2017

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53