Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Peer-to-peer 101

Peer-to-peer Paid Search Agency SMS Gartner 101

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help.

Email Marketing 129

Email Marketing Automation Tools Planning 129

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.

Conference 121

Conference CMS Development Paid Search Agency Marketing Management 121

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. It’s perfect. Demographic data.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. Fast-forward to October 2023.

Planning 130

Planning Marketing AI Enterprise Management Work Management 130

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 136

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 136

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Marketing AI 106

Marketing AI Training Generation Budget Programs 106

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Automation Marketing AI 121

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 123

Work Management Marketing Management Resource Management Allocation 123

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 119

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 119

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing AI 113

Marketing AI Allocation Generation Planning 113

Martech

MAY 30, 2023

And customer service and marketing use cases are the top applications for using AI technology. For instance 39% of those considering AI plan to use tools to help them save time. Additionally, 21% would use AI tools to improve security, and 20% said they’d use AI to provide more efficient customer service. In your inbox.

Small Business Marketing 109

Small Business Marketing Planning Business Case Studies 109

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Here’s a quick overview of some of our most notable listening tools. But how do you know which online reputation service is the best fit for your needs?

Work Management 87

Work Management Marketing Management Service Brand Identity 87

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Dig deeper: Marketing work management: The forgotten essential 2.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Marketing Attribution 110

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 110

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. They interviewed 348 marketing professionals in the U.S.

Marketing Budget 120

Marketing Budget Budget Programs B2B Marketing B2B 120

Heinz Marketing

APRIL 28, 2024

By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. And once you decide to purchase it for your organization, operationalizing it with people and processes is key to its success.

Marketing Automation Services 59

Marketing Automation Services Account Based Marketing Training Intent Data 59

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. But like any journey, success depends on having the right tools. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. In your inbox. Scheduled posts. Live audio-only conversations. Following for Pages. Why we care.

Linkedin 114

Linkedin Features B2B Marketing B2B 114

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly.

Marketing AI 95

Marketing AI Tools Paid Search Agency Work Management 95

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? In turn, this essentially allows your organization to claim responsibility for your email.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 119

Marketing AI Tools Enterprise Management B2B 119

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 119

Allocation Barriers Lead Scoring Lead Ranking 119

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced.

Paid Search Agency 108

Paid Search Agency Planning Ad Building Enterprise Management 108

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. On the other side of the house, the output of those marketing efforts has to be sorted through like panning for gold.

Ideal Customer Profiles 121

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 121

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. But this also means competitors can do the same.

Marketing AI 130

Marketing AI Enterprise Management Paid Search Agency Work Management 130

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 112

Account Based Marketing Spending B2B Marketing ABM 112