Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. According to a McKinsey report: 66% of people expect personalized messaging tailored to their needs.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Well, to steal someone else’s tagline: We report, you decide.

Marketing AI 106

Marketing AI Enterprise Management CPC Cost Per Click 106

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. GTM Plays Automated go-to-market plays that can rapidly scale your business. ZoomInfo’s world-class platform is helping sales teams navigate today’s markets.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. It’s no surprise then that even though 91% of brands today use content marketing , only 9% are fully satisfied with their results. How web analytics can help you improve content marketing. 9 percent?! Quick Takeaways.

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Aberdeen

OCTOBER 7, 2019

In the world of marketing, the line between truth and fiction is often blurred. As every marketer claims to be selling an industry-leading solution, there’s always a true frontrunner. That’s something we can learn from how causes of death are covered in media reports and through Google search results. But this is backwards.

Marketing Report 40

Marketing Report Intent Data Purchase Intent Intent 40

B2B Marketing Directions

MAY 12, 2024

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) And second, the report is based on first-party data.

Marketing AI 65

Marketing AI Research B2B Content 65

DiscoverOrg

MARCH 5, 2018

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. Contact data evolved into org charts and job responsibilities – and now we’ve moved on to understanding purchase intent. What is sales intelligence?

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. “Today’s most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 14% higher purchase intent. Also, HubSpot also reported that 18% of U.S. Buzzsprout ].

Advertising Channels 133

Advertising Channels B2B Marketing Planning B2B 133

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. First-Party Intent Data: Did you know? Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 249

Lead Ranking Planning B2B Thought Leadership Lead Scoring 249

Porch Group Media

OCTOBER 20, 2022

The 2022 New Mover Trends Report by V12 dives into the profile of the modern mover, what motivates them, and how they spend so you can start turning new movers into new customers for your business. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Aberdeen

DECEMBER 17, 2019

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3 B2B Marketers and Video Marketing Tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave. Marketing automation doesn’t equal lead management.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. Here are the advantages of harnessing buyer intent data: 1.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

B2B Marketing Directions

FEBRUARY 25, 2024

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. 38% of the non-CP campaigns) resulted in increased market penetration.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Porch Group Media

NOVEMBER 3, 2020

In the Market for Vehicles. With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. For people who are in the market, the expectation of good deals is top of mind for consumers looking for new vehicles.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Pricing 98

Marketing Insider Group

AUGUST 11, 2020

Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. For consumers, usability and appearance go hand-in-hand.

Sales Management 268

Sales Management Top of Funnel Conversion Process 268

Aberdeen

DECEMBER 17, 2019

It’s why technology vendors spend more than $300 billion annually on marketing and sales. Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. Too often, B2B marketers approach marketing as a “see what sticks” tactic. AI vs. Intent Data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) The report is based on first party data.

Research 52

Research B2B Purchase Intent Paper 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. ‍ Enhanced ad campaigns.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Ignite

JULY 27, 2023

Third-party cookies have been used by marketing teams for years, and they have become a fundamental part of how many companies gain insight into their customers’ needs, wants and buying patterns. It has asserted itself as the dominant web browser with more than 60% of market share.

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Bilt is all about contextual marketing and meeting people where they already are. In-car tablets are available in 12 markets. Screens on top of Lyft cars are available in 5 marketers. Lyft also has out-of-home ads on bike sharing stations in four markets.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ads Enterprise Management 98

Hubspot

OCTOBER 5, 2023

And B2C salespeople report discovering new prospects most effectively through Facebook. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience. Marketers say it offers the highest ROI and best selling tools.

Advertising Channels 71

Advertising Channels Best Practices Purchase Intent Trust Marketing 71