audience Marketing & Strategy Related Topics 
Marketing Insider Group
JANUARY 30, 2024
There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.
Marketing Insider Group
MARCH 25, 2024
Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.
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Marketing Insider Group
JULY 15, 2024
If you want to make your messaging more impactful, or if you’re interested in persuading an audience , you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting your audience excited will be an uphill battle.
Trade Press Services
JULY 1, 2024
Consistent content development and distribution are essential to staying in touch with target audiences. Between business and industry news during the workday and entertainment, media, and consumer content during their personal time, it’s easy for audiences to fall prey to content overload. Then share it through the channels they use.
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This comprehensive guide shares expert strategies for transforming data into narratives that resonate with your target audience. Unlock the potential of your thought leadership by writing stories with greater impact.
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.
SendX
FEBRUARY 8, 2024
In the vast digital landscape, where attention is scarce and competition is fierce, email marketing stands as a beacon for businesses aiming to forge meaningful connections with their audience. This extensive guide navigates through the intricacies of building a robust email marketing strategy.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? How to activate your audience - including the influencers within it.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.
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Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for! But smart swag is different.
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