Marketing Insider Group
FEBRUARY 22, 2023
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.
DivvyHQ
OCTOBER 1, 2022
Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper.
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KoMarketing Associates
DECEMBER 8, 2021
The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.
Optinmonster
FEBRUARY 23, 2023
Do you need ideas for your bottom of the funnel content? Bottom of the funnel, or BOFU, content is essential if you actually want to make any sales. Here’s a table of contents to help you find your way around.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers.
DivvyHQ
JUNE 23, 2021
Video content is arguably the most engaging form of content, so you've likely incorporated it into your content mix. But thinking more strategically, which types of videos might be best suited for the different stages of your buyer's journey (and your sales funnel)?
DivvyHQ
NOVEMBER 25, 2020
We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. What types of content work best?
DivvyHQ
MAY 17, 2021
Content marketing can play a huge role in boosting conversions, but today’s buyer is savvy. They can smell a sales pitch a mile away.
Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.
DivvyHQ
NOVEMBER 19, 2020
Every content marketing team should be working towards creating a balanced content funnel, with the right amount of content available for every stage. But middle-of-the-funnel content (a.k.a.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And the best part is, it can apply to content for all stages of your funnel!
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Marketing Insider Group
SEPTEMBER 28, 2020
After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts.
DivvyHQ
APRIL 26, 2021
Are you considering your sales funnel when planning your content calendar? Alignment of these two can pay big dividends, but they can be challenging to coordinate. Let’s dive into the challenge and learn some tips to plan for every funnel stage.
SmartBug Media
APRIL 2, 2020
All customers take a journey when making a purchase. Today, this journey often involves the use of search engines. But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for.
Lake One
SEPTEMBER 13, 2022
Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Mobile devices (yes, your smartphone) make it easier for marketers to connect instantly with their audience.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?
Biznology
AUGUST 10, 2015
With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. Two of the stats revealed.
PathFactory
MARCH 6, 2023
The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey.
Adobe Experience Cloud Blog
MARCH 5, 2018
As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. In this blog, we’ll take a look at one of those metrics: buyer journey conversions. Buyer Journey Velocity Defined. Evaluating Buyer Journey Velocity.
Scoop.it
JANUARY 26, 2023
Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. But what about the bottom of funnel sales content, or BoFU content as it’s also known?
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
DivvyHQ
AUGUST 23, 2022
Consumers need to be nurtured over time to nudge them along their journey. A regular content marketing effort that includes a steady drip of email marketing has shown to be the best tactic for lead nurturing.
Adobe Experience Cloud Blog
JANUARY 22, 2020
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.
Optinmonster
DECEMBER 5, 2022
You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. Generate Leads (Top of Funnel).
Tony Zambito
MAY 19, 2021
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences.
Advertiser: ZoomInfo
After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
Hubspot
JANUARY 5, 2023
The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buyers have an abundance to pick and choose from.".
Tony Zambito
MAY 10, 2021
B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. What is striking is the funnel view has changed very little during the past twenty years.
DivvyHQ
NOVEMBER 6, 2020
No matter how long your company has been in the content marketing game, you can always use new ideas that optimize and amplify your efforts. Here are some of our favorite top-of-the-funnel (TOFU) content tactics to consider. Content Marketing Content Strategy Tips & How-Tos buyer stages buyers journey content marketing tofu top-of-the-funnel
Contently
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.
Optinmonster
DECEMBER 12, 2022
Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. What Is a Content Marketing Funnel? Let’s look at each stage of the funnel in closer detail: Top of the Funnel.
ClickZ
FEBRUARY 24, 2023
In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.
PathFactory
JULY 6, 2022
“Any worthwhile CMO, CRO, or product marketer needs revenue intelligence to do their job and make decisions. Without content intelligence and buyer intelligence, there is no revenue intelligence.” . – Rowan Noronha, founder of The Product Marketing Community.
KoMarketing Associates
MARCH 2, 2017
Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing. But how does the B2B online marketer go about uncovering their buyer’s journey?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
DivvyHQ
MAY 11, 2020
Since consumers will engage with content at multiple stages of their buying journey, it's crucial to make sure you have all your bases (er.stages) covered. So what is a content marketing funnel and what types of content are ideal for each stage?
ClearVoice
MARCH 29, 2021
What is bottom-of-funnel (BoFu) marketing? Bottom-of-funnel marketing is a strategy that aligns with the latest “decision” stage of the buyer’s journey. Funnels have become ubiquitous in a marketer’s day-to-day life.
Kapost
APRIL 5, 2017
Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. So understanding what customers are thinking and feeling at each stage of the journey is critical. 6 Ways to Create a Buyer Journey Map. Marketing Strategy
DivvyHQ
OCTOBER 19, 2020
Building a content marketing funnel can be a complex undertaking, especially one that consistently turns browsers into buyers. But we've learned a few things about how to do this and today, we'd like to share a few of our secrets with you.
Speaker: Paul Slack - Vende Digital CEO
Your boss is looking for hockey stick growth, and you need to hit the ground running. You know digital demand gen can help you get there; but you aren’t sure where to start. Don’t waste time trying to figure this out on your own: Here’s a secret. Most companies have many of the ingredients needed, they just aren’t leveraging them the right way. We’ll show you how. Attend this webcast on October 14th at 11:30am CDT, and learn our “always on” approach to enable you to stay ahead of your competition, and grow your pipeline with qualified leads.
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