KoMarketing Associates
JUNE 14, 2022
Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.
Marketing Insider Group
JUNE 24, 2020
Getting Agile to scale is tricky in any context, and Agile marketing is no different. For even more on how this works, check out my latest book Mastering Marketing Agility , which will tell you all ever wanted to know about this framework.). Strategy Groups.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vision Edge Marketing
JANUARY 24, 2023
What’s your growth strategy in light of the anticipated economic and geopolitical environment? Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. So, Is your current plan delivering the expected results – profitable growth?
Marketing Insider Group
SEPTEMBER 1, 2020
Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” How do we accurately measure the progress of other kinds of Agile teams?
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.
Hive9
JANUARY 6, 2020
In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.
Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].
Marketing Insider Group
APRIL 28, 2020
As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s Odds in favor of agility.
Marketing Insider Group
SEPTEMBER 29, 2020
As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Real agility, however, can’t be bolted on top of the way we’ve always done things.
Marketing Insider Group
SEPTEMBER 17, 2019
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . While brutal, this high rate of churn isn’t completely surprising to those of us who have spent much time (more than 3 years, if the data is accurate) in the marketing profession. Turns out marketing agility can prevent constant CMO churn, while also making life less insane for everyone around the CMO too. The Rise and Fall of the Non-Agile CMO.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
|
Allocadia
MARCH 12, 2020
Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. And that’s where agility comes in. Step one is always go back to your plan.
Chief Martech
MAY 31, 2022
Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. It became marketing.
Litmus
NOVEMBER 11, 2021
It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing?
BrandMaker Blog
FEBRUARY 22, 2022
Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. Richard has served in demand gen, marketing ops, and revenue operations roles at Visier for more….
Speaker: Howard J. Sewell, President of Spear Marketing Group
In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
ClickZ
OCTOBER 3, 2020
Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. Here are two specific areas in which modern marketers can focus to build agility and value: 1.
Vision Edge Marketing
SEPTEMBER 13, 2022
It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.
Marketing Insider Group
MAY 10, 2022
But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022. Strategy
DivvyHQ
MAY 19, 2022
Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Hive9
JANUARY 15, 2020
Of course, Lewis wasn’t referring to marketing strategy, but the quotation proves an apt concept in this space, particularly when it comes to effective budgeting. Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot
DivvyHQ
MAY 18, 2021
Content marketing teams, especially those in larger companies, often find that Agile principles can help them improve their content planning and production processes and bring visibility into the full scope of everything they’re working on.
Vision Edge Marketing
MARCH 24, 2020
Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Where does your strategy come from?
Allocadia
AUGUST 27, 2020
Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. We need to be agile.
Speaker: James Gilbert, Head of Marketing at CRMNEXT
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
Marketing Insider Group
JUNE 2, 2020
Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. But sometimes going Agile isn’t up to us. What happens when you need to convince someone else that agility is the way forward? Marketing Strategy
Vision Edge Marketing
FEBRUARY 16, 2021
Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Pursuing new markets with an existing solution and/or service.
SendX
JANUARY 23, 2022
So you want to try out email marketing
Zoominfo
JULY 26, 2018
In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. What is agile marketing?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
chiefmartech
MAY 14, 2020
The following is a guest post curated by Andrea Fryrear of AgileSherpas , sharing reflections from leading agile marketing practitioners and analysts on the findings from her latest State of Agile Marketing report. ” Hybrid Agile Marketing Frameworks Just Work.
B2B Digital Marketer
APRIL 14, 2021
Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. The B2B world has changed so rapidly in the past year, and we must be Agile or else we will cease to exist.
Vision Edge Marketing
OCTOBER 25, 2022
explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics.
Hive9
APRIL 21, 2020
Figuring out your optimal marketing strategy during a global pandemic is unprecedented. Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketing
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.
KoMarketing Associates
FEBRUARY 13, 2017
A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. However, 74 percent stated that the agility of marketing operations is a challenge. Reaping the Benefits of Agile Marketing.
ClickZ
MAY 18, 2020
Opportunities abound for marketing teams who draw from the agile methodologies used by successful technology companies to chart successful paths forward by using agile processes & analytics providing advantages in speed, lower risks and improved measurement and intelligence.
Industrial Marketing Today
DECEMBER 3, 2014
I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.
Marketing Insider Group
JULY 27, 2017
In many ways, we’re living in the golden age of marketing. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]. The post Boost The Bottom Line With Pragmatic and Agile Marketing appeared first on Marketing Insider Group. Marketing StrategyWe can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.
Expert insights. Personalized for you.
222 
Let's personalize your content