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68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

Planning 222
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4 Steps To Scale Your Agile Marketing

Marketing Insider Group

Getting Agile to scale is tricky in any context, and Agile marketing is no different. For even more on how this works, check out my latest book Mastering Marketing Agility , which will tell you all ever wanted to know about this framework.). Strategy Groups.

Planning 240
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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

What’s your growth strategy in light of the anticipated economic and geopolitical environment? Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans. So, Is your current plan delivering the expected results – profitable growth?

Plan 184
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How to Set And Align Goals for Agile Marketing Teams

Marketing Insider Group

Agile software development teams measure their progress by delivering useful features and functionality. The Agile Manifesto , in fact, explicitly values “working software” as “the primary measure of progress.” How do we accurately measure the progress of other kinds of Agile teams?

Planning 245
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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.

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The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 141
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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.].

Industry 311
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How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. “It’s Odds in favor of agility.

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The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Real agility, however, can’t be bolted on top of the way we’ve always done things.

Planning 250
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Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . While brutal, this high rate of churn isn’t completely surprising to those of us who have spent much time (more than 3 years, if the data is accurate) in the marketing profession. Turns out marketing agility can prevent constant CMO churn, while also making life less insane for everyone around the CMO too. The Rise and Fall of the Non-Agile CMO.

Planning 216
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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

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3 Steps to Become a More Agile Marketer Today

Allocadia

Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. And that’s where agility comes in. Step one is always go back to your plan.

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Have we entered a post-agile marketing age?

Chief Martech

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. It became marketing.

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A Brief Introduction to Agile Marketing

Litmus

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing?

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Agile Marketing Planning: Is There a ‘Silver Bullet’?

BrandMaker Blog

Marketing planning is hard. There’s not one correct way to do it, but marketing leaders are tasked with figuring out which marketing efforts work best for their organization. Richard has served in demand gen, marketing ops, and revenue operations roles at Visier for more….

Plan 63
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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

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The agile marketer: Building agility with technology and talent

ClickZ

Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. Here are two specific areas in which modern marketers can focus to build agility and value: 1.

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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

It is our general belief that an organization’s long-term growth is best achieved by pursuing a strategy rather than simply following whatever opportunities arise. To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies.

Vertical 190
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Business Facts To Inspire Your Marketing

Marketing Insider Group

But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022. Strategy

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Is Marketing Strategy Different from a Marketing Plan?

DivvyHQ

Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!

Plan 85
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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

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Why Two Budgets Are Better Than One

Hive9

Of course, Lewis wasn’t referring to marketing strategy, but the quotation proves an apt concept in this space, particularly when it comes to effective budgeting. Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot

Budget 141
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How Content Ties In to Your Agile Marketing Strategy

DivvyHQ

Content marketing teams, especially those in larger companies, often find that Agile principles can help them improve their content planning and production processes and bring visibility into the full scope of everything they’re working on.

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The Power of “What If?” in Strategy Planning

Vision Edge Marketing

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Where does your strategy come from?

Plan 171
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A Guide to the New Era of Agile Marketing Planning

Allocadia

Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. We need to be agile.

Plan 52
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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

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How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. But sometimes going Agile isn’t up to us. What happens when you need to convince someone else that agility is the way forward? Marketing Strategy

Planning 246
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Does Your Plan Enable You to Seize Growth Opportunities?

Vision Edge Marketing

Read on to learn more about growth opportunities, including: The importance of organizational and Marketing alignment. The three criteria to evaluate when doing your Marketing plan self-assessment below. Pursuing new markets with an existing solution and/or service.

Plan 168
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Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

Plan 195
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The Beginner’s Guide to Agile Marketing

Zoominfo

In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more. What is agile marketing?

Planning 141
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

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Reflections on agile marketing by leading practitioners and analysts

chiefmartech

The following is a guest post curated by Andrea Fryrear of AgileSherpas , sharing reflections from leading agile marketing practitioners and analysts on the findings from her latest State of Agile Marketing report. ” Hybrid Agile Marketing Frameworks Just Work.

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Agile Marketing Strategy: How To Achieve Business Agility Through Uncertain Times

B2B Digital Marketer

Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. The B2B world has changed so rapidly in the past year, and we must be Agile or else we will cease to exist.

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Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

Vision Edge Marketing

explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics.

Strategy 181
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Tracking the Impact of Your COVID-19 Plans

Hive9

Figuring out your optimal marketing strategy during a global pandemic is unprecedented. Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketing

Plan 148
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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

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Report: More Organizations are Embracing Agile Marketing Strategies

KoMarketing Associates

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. However, 74 percent stated that the agility of marketing operations is a challenge. Reaping the Benefits of Agile Marketing.

Planning 120
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MTA is dead: Why marketers should adopt an agile marketing strategies

ClickZ

Opportunities abound for marketing teams who draw from the agile methodologies used by successful technology companies to chart successful paths forward by using agile processes & analytics providing advantages in speed, lower risks and improved measurement and intelligence.

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Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today.

Industry 239
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Boost The Bottom Line With Pragmatic and Agile Marketing

Marketing Insider Group

In many ways, we’re living in the golden age of marketing. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]. The post Boost The Bottom Line With Pragmatic and Agile Marketing appeared first on Marketing Insider Group. Marketing StrategyWe can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase.

Planning 173
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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.