Marketing Insider Group
OCTOBER 16, 2024
B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.
Marketing Insider Group
OCTOBER 21, 2024
And one of the most effective ways to boost your online branding is by updating your marketing processes. If you’re not keeping up (or, better yet, leading the learning curve,) your business may end up being left behind. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.
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Vision Edge Marketing
JANUARY 14, 2025
B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. People often forget to include these relationships when leveraging a center of influence (COI) strategy. This claim seems intuitive but theres plenty of data to back it up.
Vision Edge Marketing
MAY 13, 2025
These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.
Marketing Insider Group
SEPTEMBER 3, 2024
Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. It keeps you organized and on track, so you don’t miss any details along the way.
Marketing Insider Group
JANUARY 6, 2025
Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? Where does lead gen and lead quality fit in? How can you get there?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
That’s staggering, but what does that mean for us as organizations? Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. You’ll learn: How to get started with your video marketing strategy.
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