Marketing Insider Group
OCTOBER 16, 2024
We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.
Webbiquity
AUGUST 26, 2024
Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.
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Webbiquity
JULY 23, 2024
B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.
Marketing Insider Group
OCTOBER 21, 2024
And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.
Marketing Insider Group
SEPTEMBER 24, 2024
Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.
WordAgents
JUNE 17, 2025
Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. Marketing platforms move fast. Act on their data instead.
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8 Way to Improve Your Content Marketing in 2022. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? How visuals add strength to your content strategy. Why social proof is important for B2B.
Speaker: Jamie Shanks, CEO, Sales for Life
You know the saying – Marketing is from Mars, Sales is from Venus. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. How have your sales and marketing teams aligned to deliver that value before your competition?
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.
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Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. How Staples got 4,112 social shares that generated 19,210 clicks.
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