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HG Use Case: Size Opportunities and Win Deals with Market Intelligence

HG Data

Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more!

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Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. 2

Conversica

Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. Ever wondered how to build Conversation Automation into your marketing strategy? In this episode of Snack-Size AI, Conversica Sr. Marketing people would receive a different message specific to their business.

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2024 ERP Market Share, Size, & Trends Report

HG Data

Download the free report for the complete 2024 ERP market share forecast HG has identified 1.4M According to HG’s data, the … The post 2024 ERP Market Share, Size, & Trends Report appeared first on HG Insights. businesses spending $183B on Enterprise Resource Planning (ERP) systems over the next 12 months.

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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. General Electric (GE) actively engages in event marketing and collaborates with influencers to amplify its brand presence.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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The 2023 Cloud Security Market: Size, Growth & Forecast

HG Data

The cloud security market is on the rise. In 2023, it’s crucial to understand the cloud security market size, growth, and competitive landscape. Over the past five years, global cloud spending has surged to 68% of Total External IT spend.

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The Marketer's Guide to Social Media Image Sizes

Emplifi

As a marketer, you know that quality visuals are a crucial element of any successful social media strategy. Here's everything you need to know about getting social media image sizes just right: But with the abundance of platforms and content types, formatting the visuals to make them look their best might become tricky.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Marketers sink time into primary research, testing and documentation. We rely on titles, company size and industry to define personas – but there is so much more! Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) You'll learn: The types of marketers you should look out for when you build your team.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

Did you know that the global marketing automation market size is expected to reach $14,180.6 From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space? million in 2030?

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How intent data is effectively collected (And what to be wary of). 5 effective intent data use cases.