BOP Design

JULY 20, 2021

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. If you target the correct buying terms, you will see your sales cycle shorten, objections lessen, and your close rate improve.

Keywords 118

Keywords Intent Buy SEO 118

chiefmartech

MAY 2, 2023

But now, you can also sort the results by any of those fields too: We know that martech is a long tail, with a small number of larger companies in the fat head, scale-ups in the “chubby middle”, and then a long, long, long tail of startups of niche specialist apps. Some have one winner.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Contently

FEBRUARY 8, 2023

Compare and contrast keyword terms to determine how popular yours might be. Such long-tail keywords found through Google Trends are easier to rank for. Use Google Trends to find keyword phrases relevant over long and short periods.

Marketing AI 173

Marketing AI Trends Google SEO 173

Brightedge

MARCH 1, 2024

With this module, now we can see that SGE is allowing users to compare facets of a product across different modules (query is “OLED TV”). It enables users to directly compare different aspects of products—such as OLED TVs—across various modules within the search results. They first called a Product Viewer Shopping Product Facet.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Are they comparing products? Here’s why: Small datasets: Many keyword tools rely on broad consumer search behavior, which may not accurately reflect industrial buyers’ specialized language and queries.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Brightedge

JANUARY 25, 2024

Considering the upcoming introduction of AI-generated search tools and a packed schedule of algorithm updates, along with increased search activities, it's interesting to observe how much the pages ranking in organic searches have changed compared to a few years ago.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Marketing Insider Group

FEBRUARY 22, 2021

Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Expertise, authority, trustworthiness: That’s what the Google algorithms (and sometimes humans) look for as they study your content and compare it to your competitors. Provides Value to Meet Google EAT.

Domain 335

Domain Long Tail Marketing Content Keywords 335

chiefmartech

JANUARY 25, 2022

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Contently

MARCH 14, 2023

The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Compared with just a few years ago, the search engine giant seems to process the results remarkably quickly.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Brightedge

OCTOBER 27, 2021

The dominance of category pages in search clicks reflects a traditional search and compare shopping behavior, which differs from targeted buying behavior. The cheese shopper will peruse the many options comparing varieties, brands, prices, etc. Consider how consumers shop in-store at a grocery store, for example.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Contently

MARCH 30, 2020

While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. That means the comparative market shares listed do not necessarily reflect the comparative size of these ESPs as companies. The ESP industry’s long tail.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

illumin

MARCH 26, 2024

Use long-tail keywords for more effective targeting and to save ad spend Use local keywords like city and neighborhood names to target customers in a specific region. Conduct competition analysis to understand where competing businesses are gaining and losing and how their copy compares to yours.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Marketing Insider Group

FEBRUARY 1, 2021

Compare that to twenty years ago – when only about 50% of adults used the internet. Consideration: Next, the buyer conducts extensive research to compare solutions and explores different avenues for solving the problem. Buyers with the intent to compare will look for more specific products and solutions. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

NOVEMBER 22, 2021

Re-optimize with long tail keywords to drive organic traffic. Here’s a deeper dive into how you can leverage on-site search for detailed insights: Once you know what people are searching for on your website, you can compare it to the SEO keywords you’re targeting to make sure they’re aligned. Improve SEO best practices.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Martech

SEPTEMBER 6, 2022

According to Adjust, this new gain in market share can be traced back to conversion data, where even the limited number of opted-in iOS users compared to Android are yielding more revenue through larger average order sizes. This notion may not surprise many retail marketers, but it’s important to note that new data backs this up.

Privacy 112

Privacy Advertisements Advertising Tips 112

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Most B2B sales cycles are long and complex. Failure to Nurture Leads Correctly.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Biznology

JUNE 18, 2021

I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs. I found the perspective helpful for understanding my own feelings.

Long Tail Marketing 104

Long Tail Marketing Work Management Blast Campaigns Lead Scoring 104

seo.co

NOVEMBER 1, 2021

This data can be very helpful when comparing your site or a client’s site when looking for keywords to target and how competitive they might be for ranking. As long as the estimates are pulled from the same sources with the same methodology, you should make solid business decisions on the information. Clickstream Data.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Huptech Web

AUGUST 11, 2023

Easy to use and offers long-tail keyword suggestions AnswerThePublic: Visualizes search queries in a mind map format and provides question-based keywords and prepositions—unique and creative keyword suggestions, great for content ideation. KeywordTool.io: Generates keyword suggestions from Google, YouTube, Bing, Amazon, and more.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Biznology

MAY 2, 2017

If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success. .

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Stevens & Tate

JANUARY 25, 2021

Today’s results are not compared with popular trends; rather, with the prior keywords you entered, meaning results vary according to various factors like timeframe. 6. Use Long-Tail Phrases. Digging deeper into your queries can increase your chances of identifying a new trend. 3. Context is Key. 7. Use Top Charts.

Trends 73

Trends SEO Google Long Tail Marketing 73

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. Comparing the year-over-year (YoY) change from February 2020 to 2021, we see a significant increase of 39% in organic traffic. In fact, a full 75% of U.S. But has this held up?

eCommerce 115

eCommerce Paid Content Features Trends 115

Biznology

OCTOBER 17, 2017

So we focus on reaching the long-tail. If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

seo.co

OCTOBER 18, 2021

The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. This could lead to misunderstandings when discussing what type of work should be done, how long it will take, and whether or not they’ve had any previous success working with online brands like yours before.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

SalesIntel

AUGUST 7, 2023

That is, marketers must optimize their content to a more natural tone and queries, and when comparing SEO software options like Ahrefs vs Semrush , businesses can gain fresh insights into working queries. Use long-tail keywords – Apart from questions; users often use long phrases when looking for information using their voice.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Optinmonster

DECEMBER 20, 2023

Click that “Compare” button, and voila! Let’s chat about long-tail keywords. Don’t ignore long-tail keywords (longer, more specific phrases). Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Brightedge

NOVEMBER 30, 2021

Examples : “YouTube,” “Starbucks,” “compare electricity pricing”. These will be long-tailed keywords related to your primary keyword with added qualifiers to further specify your content’s intent (i.e., Ideally, in the research process, your initial, general primary keyword will be replaced by a more long-tailed, niche keyword.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

ClickZ

JULY 16, 2021

Long-term improvements are achievable but will take time and require multiple SEO measures to be implemented. KD scores can also be calculated for both long-tail and local keywords. In addition, the tool allows the user to compare their SEO strategy with competitors to see what is performing well and identify any keyword gaps.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Match keywords to the intent in the tags without making title tags too long.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. SEO tools are essential when it comes to effective strategizing.

SEO 111

SEO Research Enterprise Management Tools 111

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

SEPTEMBER 29, 2022

Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword. Instead, focus on long-tail, longer and more specific than the average keyword. Target attainable keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. How is NAME compared to NAME’s competitor? Prompts like these: Do you know NAME? Who are NAME’s competitors? This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80