Webbiquity

APRIL 13, 2022

Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. Content efficiency, which compares how much information you publish to how often it meets predicted ROI, is an often-overlooked but valuable metric.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

BOP Design

JULY 20, 2021

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. If you target the correct buying terms, you will see your sales cycle shorten, objections lessen, and your close rate improve.

Keywords 120

Keywords Intent Buy SEO 120

Adobe Experience Cloud Blog

JANUARY 9, 2020

When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research. Tip #3: Create Conversational Content.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Go Beyond SEO

MAY 8, 2024

What are long-tail keywords and short-tail keywords? Long-tail keywords are longer and very specific to what people are looking for. Short-tail keywords are shorter and more general. You can find important keywords for your firm with tools like Google Analytics.

Search Engine Marketing 60

Search Engine Marketing Search Marketing Paid Search Agency Marketing Analytics Tools 60

ClearVoice

SEPTEMBER 12, 2022

Benchmarking can be defined in a number of ways, but for the purposes of SEO, it’s the practice of measuring and comparing SEO metrics so that you can improve upon them over time. There are two categories of keywords: short-tail and long-tail, and each will propel you forward in unique ways. Short tail keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Contently

FEBRUARY 8, 2023

Compare and contrast keyword terms to determine how popular yours might be. Such long-tail keywords found through Google Trends are easier to rank for. If your company’s search trend pattern dips compared to others, you may need to refresh your awareness-building efforts.

Marketing AI 209

Marketing AI Trends Google SEO 209

chiefmartech

MAY 2, 2023

But now, you can also sort the results by any of those fields too: We know that martech is a long tail, with a small number of larger companies in the fat head, scale-ups in the “chubby middle”, and then a long, long, long tail of startups of niche specialist apps. Some have one winner.

Long Tail Marketing 86

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 86

Brightedge

MARCH 1, 2024

With this module, now we can see that SGE is allowing users to compare facets of a product across different modules (query is “OLED TV”). It enables users to directly compare different aspects of products—such as OLED TVs—across various modules within the search results. They first called a Product Viewer Shopping Product Facet.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Tiecas

MARCH 2, 2024

Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Are they comparing products? Here’s why: Small datasets: Many keyword tools rely on broad consumer search behavior, which may not accurately reflect industrial buyers’ specialized language and queries.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

MARCH 14, 2023

The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

FEBRUARY 3, 2022

Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value. Compared with just a few years ago, the search engine giant seems to process the results remarkably quickly. Would finishing on page one for this result make money?

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Brightedge

JANUARY 25, 2024

Considering the upcoming introduction of AI-generated search tools and a packed schedule of algorithm updates, along with increased search activities, it's interesting to observe how much the pages ranking in organic searches have changed compared to a few years ago.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Marketing Insider Group

FEBRUARY 22, 2021

Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Expertise, authority, trustworthiness: That’s what the Google algorithms (and sometimes humans) look for as they study your content and compare it to your competitors. Provides Value to Meet Google EAT.

Domain 332

Domain Long Tail Marketing Content Keywords 332

chiefmartech

JANUARY 25, 2022

The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is. There are generally two reasons why people launch startups in the long tail of martech. Either way, the long tail is where the magic is.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Brightedge

OCTOBER 27, 2021

The dominance of category pages in search clicks reflects a traditional search and compare shopping behavior, which differs from targeted buying behavior. The cheese shopper will peruse the many options comparing varieties, brands, prices, etc. Consider how consumers shop in-store at a grocery store, for example.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords. The Long-Tail Theory. Why use a long-tail keyword phrase instead of something shorter?

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Marketing Insider Group

FEBRUARY 1, 2021

Compare that to twenty years ago – when only about 50% of adults used the internet. Consideration: Next, the buyer conducts extensive research to compare solutions and explores different avenues for solving the problem. Buyers with the intent to compare will look for more specific products and solutions. In 2019, 90% of all U.S.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Marketing Insider Group

NOVEMBER 22, 2021

Re-optimize with long tail keywords to drive organic traffic. Here’s a deeper dive into how you can leverage on-site search for detailed insights: Once you know what people are searching for on your website, you can compare it to the SEO keywords you’re targeting to make sure they’re aligned. Improve SEO best practices.

Analytics 269

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 269

Litmus

APRIL 13, 2021

That means the comparative market shares listed do not necessarily reflect the comparative size of these ESPs as companies. The ESP industry’s long tail. While those ESPs control the vast majority of market share, there’s a healthy long tail of ESPs in the marketplace as well. Learn more ?.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

illumin

MARCH 26, 2024

Use long-tail keywords for more effective targeting and to save ad spend Use local keywords like city and neighborhood names to target customers in a specific region. Conduct competition analysis to understand where competing businesses are gaining and losing and how their copy compares to yours.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Biznology

JUNE 18, 2021

I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs. I found the perspective helpful for understanding my own feelings.

Long Tail Marketing 104

Long Tail Marketing Work Management Blast Campaigns Lead Scoring 104

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Biznology

MAY 2, 2017

If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success. .

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Stevens & Tate

JANUARY 25, 2021

Today’s results are not compared with popular trends; rather, with the prior keywords you entered, meaning results vary according to various factors like timeframe. 6. Use Long-Tail Phrases. Digging deeper into your queries can increase your chances of identifying a new trend. 3. Context is Key. 7. Use Top Charts.

Trends 72

Trends SEO Google Long Tail Marketing 72

Biznology

OCTOBER 17, 2017

So we focus on reaching the long-tail. If you’re doing an amazing job doing earned media “long tail” micro-influencer marketing and your pitch — what you’re offering — meets whatever minimum cash or value equivalency threshold that shows them respect for their time, their energy, and the opportunity cost, then you’ll have success.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Huptech Web

AUGUST 11, 2023

Easy to use and offers long-tail keyword suggestions AnswerThePublic: Visualizes search queries in a mind map format and provides question-based keywords and prepositions—unique and creative keyword suggestions, great for content ideation. KeywordTool.io: Generates keyword suggestions from Google, YouTube, Bing, Amazon, and more.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

The Point

APRIL 16, 2019

Because of this, in the early stages, campaigns should contain a mix of higher search volume/higher cost terms along with mid- and long-tail terms, i.e. those with a lower search volume and lower cost per click. Failure to Understand How Much You Can Pay to Acquire a Customer.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Brightedge

NOVEMBER 30, 2021

Examples : “YouTube,” “Starbucks,” “compare electricity pricing”. These will be long-tailed keywords related to your primary keyword with added qualifiers to further specify your content’s intent (i.e., Ideally, in the research process, your initial, general primary keyword will be replaced by a more long-tailed, niche keyword.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Optinmonster

DECEMBER 20, 2023

Click that “Compare” button, and voila! Let’s chat about long-tail keywords. Don’t ignore long-tail keywords (longer, more specific phrases). Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

The Lead Agency

JUNE 20, 2019

How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool. All you have to do is type in the word that you want to research, and the tool will provide you with possible long tail keywords that you may want to use. Did you know that?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

ClearVoice

SEPTEMBER 29, 2022

Here are some tips to improve your Google blog ranking: Choose long-tail keywords. Instead, focus on long-tail, longer and more specific than the average keyword. Instead, focus on long-tail, longer and more specific than the average keyword. Target attainable keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

nDash

JUNE 1, 2021

Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Some marketers shy away from long-tailed keywords because of search frequency compared to short keywords. Keywords are one of the most well-known SEO tactics.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Martech

SEPTEMBER 6, 2022

According to Adjust, this new gain in market share can be traced back to conversion data, where even the limited number of opted-in iOS users compared to Android are yielding more revenue through larger average order sizes. This notion may not surprise many retail marketers, but it’s important to note that new data backs this up.

Privacy 106

Privacy Advertisements Advertising Tips 106

Brightedge

JUNE 10, 2022

Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities. Competitor research fulfills several important objectives and helps identify possible strategic directions to take.

SEO 111

SEO Research Enterprise Management Tools 111