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The Plain English Guide to Sticky Prices

Hubspot

Consistency is, well, consistent in a lot of fields, and pricing is no exception. Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Here's some insight as to why a company might embrace rigid pricing.

Pricing 72
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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. sales were more or less flat (-1%) across the two days, compared to Amazon’s Prime promotional days in October 2022. Higher spending by European shoppers was largely driven by inflation (the average selling price was up 13%).

Amazon 108
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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. When executed effectively, this level of personalization promotes trust. And when a customer starts to trust your brand, they are likely locked in.

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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief.

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How to Market Content to Baby Boomers in 2022

ClearVoice

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Promote videos on YouTube. You can promote blog posts, images, videos, downloadable resources—anything that piques the interest of boomers. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118
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How to survive (and learn from) email marketing mistakes

Martech

” “I have to get this promotion out the door.” So, in our marketing promotions, social media campaigns or mobile marketing, we must find ways to avoid that rush. Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. A typo in the subject line.

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7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

Unbounce

This ad highlights Heropost’s attractive price point in a funny meme. Getting locked up with your date, sharing take-out in sweats, and watching Netflix…it’s romantic, right? Leanplum is an app marketing platform that helps marketers target their promotions, monitor engagement, and optimize user retention.