12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? In their research, Ignite documents the growth rates, demographics and top countries of 59 social media networks.

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Social Media Examiner ). Social Media Examiner ).

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Is there still room for new social networks?

Biznology

If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. If you look at how social networks operate, they are rather similar. Image via Wikipedia.

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

How to Optimize Videos Across Every Social Network

Oktopost

From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTubeWe’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019.

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places

Biznology

What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Metrics – social business friend or foe?

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

B2B buyers and professional social networks in the purchase decision

Social Email Marketing

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.

Email bankruptcy and internal social networking

Biznology

Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Credit: Wikipedia.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

10 Ways to Double Your LinkedIn Impact in 60 Days

Fusion Marketing Partners

LinkedIn Marketing Social Media Social Networking NetworkingLast week, I presented at an event in Denver called the Sales Symposium – put on by the smart folks […].

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Warm Up Your Closing Call With a Social Network Referral

Sales Intelligence View

By using your social accounts to keep in touch with prospects and keep your name fresh in their minds, you can create a positive environment for closings. Before you can warm up a potential sale with social media, you need to know what social media networks they use, and which ones they don’t.

A guide to getting started on using hashtags on LinkedIn

Biznology

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing.

How to Limit Email and Messages from Social Networks

B2B Marketing Traction

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). I choose instead to visit each social network on a regular basis and check for activity and messages.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networksLinkedIn, Twitter and Facebook—to distribute content.

Which Social Network Should You Advertise On?

Hubspot

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers.

The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. LinkedIn got less attention.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? Consider some facts about this amazing network. You can list up to 50 skills on LinkedIn.

How to Segment Your Target Market on Social Networks

Sales Intelligence View

Modern segmentation is heavily steeped in the ever-changing world of social media. Today’s customers are equal parts mobile and social-media savvy. Social media also allows you to understand where and how varying segments congregate online, and exactly what they talk about.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. The point is, participating in social networking is like participating in live networking. Take the time to do your research and find out EXACTLY which social networks your target market is hanging out in. Share this on LinkedIn.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

How to succeed with LinkedIn marketing

Marketing Insider Group

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. It may be a social network like Facebook, but it has a substantially different userbase — professionals.

Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights.

Marketing Your Business On LinkedIn

Go Beyond SEO

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Use Simple Links on LinkedIn.

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn.

30 LinkedIn Sales Triggers

Marketing Insider Group

The key to social selling success is fishing where the fish are. These fishing holes are filled with sellers, who did not use social selling techniques. GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />.

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. Ning, LinkedIn, Facebook) and the. EdLinks : A Social network for Learning 2.0

9 Costly Mistakes Businesses Make on LinkedIn

Marketing Insider Group

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. The numbers are in.

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Top 3 LinkedIn profile mistakes that professionals make

Biznology

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,