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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Correspondence as well as website and social media content should all match the personality and “voice” of your company. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines.

Trending Sources

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content.

How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?

Marketri

We are also great fans of video marketing , especially for making a personal connection with an audience you might not know so well. Build a personal connection. This is especially important for professional services professionals.

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. On Twitter and LinkedIn?

The future of Twitter is as a protected essential public utility

Biznology

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. It’s also a super-valuable communications channel for our current President, and he would consider any attack on Twitter as a personal attack on his 24.6M

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. .

Take your bloggers and social media influencers to lunch

Biznology

Share their posts on your personal social media profiles. Like their Pages, follow their Board, subscribe to their YouTube. Connect with them on LinkedIn. You should add each one of them to your Salesforce, to your personal contact.

Top 5 Brand Building Strategies for Professional Services Firms

Hinge Marketing

It’s hard to overestimate the value of a strong brand for a professional services firm. In addition to this blog post, don't forget to refer to our complete Brand Building Guide for Professional Services Firms.

Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015.

Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

Or are they privy to some magical personal branding strategy that the rest of us don’t know about? Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. Instead, they developed their personal branding strategies the hard way, through trial and error. What Is a Personal Branding Strategy? The Benefits of a Strong Personal Brand.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” of LinkedIn’s total revenue.

Influencer marketing should not be about collecting influencers

Biznology

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. LinkedIn and Twitter has made this even easier. followers, 5,000 friends on Facebook, 3,456 subscribers on YouTube, and 7,298 followers on Instagram.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. LinkedIn remains my favorite social networking tool.

Remember to market to your own influencer network

Biznology

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. I do have LinkedIn Sales Navigator working for me. I really love influencer marketing.

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page?

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Dominate your personal brand on Google Images.

You can only win search by winning social

Biznology

Has your eCommerce site gone from earning you sixteen-million- US-dollars -per-annum to barely making you, personally, enough to remain in the top 1%? Show up on their webinar, their podcast, their YouTube.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. Get a YouTube account for video uploading. Get a LinkedIn account for your professional network. Make sure your social media is listed in your LinkedIn profile. linkedin.

A social media hoarder intervention

Biznology

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Reputation Management Flickr Google hoarder linkedin MySpace New Yorker Saturday YouTube

Contactually is a flawed secret weapon

Biznology

As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. And yes, I can’t quit you, Contactually, you’re an essential service.

Launching your social campaign with guns blazing!

Biznology

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. YouTube : /chrisabraham 3.5k

Google+ 101: What it is and Why it’s Valuable for Professional Services Firms

Hinge Marketing

For example, you could create a circle for “professional services marketing” in which you include people and companies you follow that are in professional services marketing. Personal Page: Page specifically for individuals. On Google+ or LinkedIn?

35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

My online influencer research and engagement process

Biznology

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff.

3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services

Marketri

An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. This is rarely the case when selling a complex service. And access to YouTube.

Social media content discovery and curation for the win

Biznology

SOCi is a unique service. Content Marketing Social Media Marketing Activism Adnan Android (operating system) App Store (iOS) Bradley Horowitz Canada Facebook Facebook features Feedly Google IPhone linkedin Social network The New York Times twitter YouTube

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

LinkedIn is something almost all your employees are already voluntarily doing -- symbolically marking themselves as part of your organization. Trouble is, company employees rarely sing from the same song book when it comes to the quality and consistency of their LinkedIn profiles.

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A good reputation online is an essential marketing strategy

Biznology

What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. And, to be honest, just hire a social media services company — authentic voice?

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. 11 Reasons Your LinkedIn Company Page Sucks. and company (HubSpot, LinkedIn, etc.).

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. YouTube Marketing Tactics.

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

But, what does this evolution mean for today’s professional services executive? Let’s start with a look at three dynamics affecting marketing for professional services: marketing technology, training and skills development, and buyers’ expectations.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.

All social media sites should offer profit sharing and ad revenue

Biznology

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers.

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The salesmanship of influencer marketing

Biznology

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets.

LinkedIn Company Page Checklist for B2B Marketing

MLT Creative

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page.

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. No, not even LinkedIn or Twitter.

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Social media predicts the next Carpool Karaoke stars

grow - Practical Marketing Solutions

announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. Follow Hannah on LinkedIn and Twitter. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc.