Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

BOP Design

SEPTEMBER 16, 2021

An effective way to use new tools to get results. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. For B2B industries, many markets are highly specialized and require years of training and experience to become an expert. A different way to approach current challenges.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

FEBRUARY 15, 2024

Total addressable market and positioning : Outline the size and growth rate of the market you're targeting. Explain your company's position within this market, and demonstrate how you can capture a significant market share. Marketing and sales plan : Lay out your strategy for attracting and retaining customers.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling. Illustrate how your team members navigate working at your company.

Campaigns 89

Campaigns Work Management Content Transparency 89

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. The best stories began with a personal anecdote or a vivid scene that marketers could relate to—like this confessional about my biggest shortcomings or this profile of Marriott’s newsroom. Susan, New York. Kate, New York, NY.

Content 167

Content Linkedin Facebook Analysis 167

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

EveryoneSocial

MARCH 8, 2021

It will help with networking, gaining trust within your industry, and standing out from others in your field. Think of it as your catchphrase – a tagline or slogan for marketing yourself! For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits.

Examples 119

Examples Personalization Branding Brand Identity 119

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Hubspot

JUNE 29, 2023

Working as one means you’ll file your taxes, pay your health insurance and benefits, and buy your work tools. Fortunately, tech tools can simplify the process so you have more time to build client relationships, instead of punching in data,” adds Caldwell. Master storytelling. Network with peers in the industry.

Peer-to-peer 68

Peer-to-peer Ad brokers Burn Rate Budget Programs 68

Convince & Convert

FEBRUARY 1, 2016

For example, improved customer service might require one set of tools and resources, while changing brand perceptions and building brand awareness may require a completely different set of tools, tactics, and resources. Make sure you match your tool to your goal rather than the other way around.

Marketing & Strategy 167

Marketing & Strategy Business Social Media Domain 167

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. Give the right people the right tools and they’ll go far.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Valasys

JULY 9, 2020

Instagram is a goldmine for B2B marketers! B2B Instagram marketing, when done correctly, can make all your marketing aspirations come true primarily because of two reasons. Read more on How to use Instagram for B2B marketing in 2020. It is the current social network.” It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. The following is a list of the top marketing podcasts for B2B Marketers in 2020: 1.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Seismic

DECEMBER 15, 2020

For four days, the fully-virtual event brought together members and vendors from home offices around the globe to hear from keynote speakers and panel discussions, as well as participate in breakout and networking sessions. I also encourage you to follow SES across Twitter , Facebook and LinkedIn. .

Lead Ranking 52

Lead Ranking Buyer's Journey Storytelling Analytics 52

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. In order to do this, sales people need to learn new ways to reach prospects through their own social networks, to create and share valuable content and ultimately, to grow their personal brand.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Sprout Social

SEPTEMBER 20, 2021

This is especially true for smaller marketing teams struggling with social growth. However, consider these key benefits of contracting out your social marketing we’ve outlined below. Although some critics might label social media an “easier” channel that any marketer can handle, they’re mistaken.

Social Media 117

Social Media Paid Search Agency Advertising Agencies Media 117

EveryoneSocial

OCTOBER 17, 2018

Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling. The term gets thrown around in a lot of meetings but like many evolving trends and roles in the workplace (remember when influencer marketing was a newcomer?), gain visibility among your target market. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. According to LinkedIn , “candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.”. Employee-Generated Content.

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. What are the goals of your social media marketing program? Reevaluate Your Social Media Goals.

Social Media 120

Social Media Organization Tips Media 120