Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. It’s no secret that video has taken over the world of digital marketing.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

KoMarketing Associates

JANUARY 19, 2022

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. WordPress is my foundational platform for storytelling. LinkedIn, Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. LinkedIn’s InMail and Sponsored Content features are great tools to use. Cultivate Connection with Your Audience through Storytelling. Convey Your Brand Personality Through Social Media Successfully.

Social Media 336

Social Media Personalization Media Brand Identity 336

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Use Facebook or LinkedIn to create a user group. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Contently

NOVEMBER 19, 2020

Descriptor, Mhmm, and other production tools will help us up our “simulive” game. They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. LinkedIn Events. Did we force LinkedIn to alter their product roadmap in just two weeks?

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Walker Sands

NOVEMBER 19, 2018

Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences. Though storytelling can be one of the most powerful marketing tactics for tech companies, telling a compelling story can be tough. and, “What story am I telling?”

Storytelling 40

Storytelling Brand Identity Branding Startups 40

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Heinz Marketing

MAY 7, 2022

Your LinkedIn Network’s huge! LinkedIn is a tool used to manage online networks, but in order to take advantage of its purpose, it’s important to only connect with people that add value to your network. Storytelling in Business: How to Tell Engaging Stories. Here’s Why That’s a Red Flag.

Brand Identity 95

Brand Identity Branding Storytelling B2B 95

Marketing Insider Group

MAY 1, 2023

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Write about reasons to start the journey, the right tool to defeat the enemy, and how the hero’s life will be better if he overcomes adversity. Here are a few examples: Point-of-view articles. Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Top Rank Marketing

JULY 12, 2023

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences. “I

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Let’s say you’re considering signing up for a subscription to a keyword research tool. LinkedIn is a great channel to utilize. What Role Can a Case Study Play in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Level: Beginner. Type: Course.

Social Media 118

Social Media Training Course Resources 118

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Contently

APRIL 16, 2020

The content team has published a dozen pieces since mid-March, often breaking important news—like this story about how a GE Healthcare team was experimenting with 3D printing to boost ventilator production in Wisconsin, and this story about how AI-enhanced ultrasound was emerging as a key tool for doctors in Italy without access to CT scans.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Let’s say you’re a software company that sells subscriptions to an email marketing tool.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Contently

FEBRUARY 9, 2021

In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC. (H/t Over at my LinkedIn newsletter , it’s the art and science of storytelling. H/t to our friends at Nudge for digging that one up.) Share your newsletter on social.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. They provide users with a simple, personalized, and do-it-yourself promotion portal, equipped with advanced tools and analytics.

Social Media 65

Social Media Media Demographics FAQ 65

Trade Press Services

JANUARY 2, 2024

AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create. These tools use algorithmic models to learn the patterns and structure of language, making it possible to access information, create content and mimic human conversation.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Champion Communications

JULY 24, 2023

Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Martech Advisor

JANUARY 3, 2020

Platforms, Strategies, Tools, Benefits and Best Practices. Tips on content writing with storytelling and emotion. List of the best content creation tools. He goes on to talk about the influence of viral content on the general audience and how marketers can leverage this tool. Learn More: What Is Social Media Marketing?

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling. Illustrate how your team members navigate working at your company.

Campaigns 91

Campaigns Work Management Content Transparency 91

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Lead Agency

FEBRUARY 8, 2023

Collecting better customer insights through a combination of social listening and analysis tools. Optimising web and app performance through tools such as Google Analytics Intelligence, which leverages machine intelligence to simplify large data sets into insights that are easy for marketing and management teams to understand and act upon.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

JUNE 6, 2023

Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. Be proactive and experiment with AI now AI tools and applications abound today. Or simply prompt your generative AI-powered search tools to understand how these tools are progressing. No worries.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

BOP Design

SEPTEMBER 16, 2021

An effective way to use new tools to get results. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. If there is a LinkedIn group on the particular topic, share it there as well. A different way to approach current challenges. What was the perspective? The takeaways?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50