Act-On
APRIL 26, 2024
Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. Your instruments may not properly pick up your prospects when they’re out of market. Deal with the loss of third-party cookies.
Envy
MAY 16, 2022
So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. What is an organic LinkedIn lead generation form?
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Valasys
JANUARY 7, 2020
Stepping into 2020, you may be baffled by the question, “How CCPA will impact your business & privacy operations?” CCPA stands for the California Consumer Privacy Act 2018 & is an act introduced by Ed Chau, to improve the methods of safeguarding the personal data of the customers residing in California (U.S.A).
Martech Advisor
DECEMBER 5, 2019
Apple's – Privacy. Apple's 'Privacy. That's iPhone' debuted this year to reiterate the company's stance on privacy. The campaign talks about how people want to ensure their privacy in everyday activities and then culminates with a tagline, " if privacy matters in your life, it should matter to the phone your life is on.".
Martech
OCTOBER 28, 2022
Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. A challenging digital marketing world. Rapid changes in the advertising industry also contribute to marketer overwhelm.
Binary Demand
MARCH 26, 2024
Cost: Implementing intent-based marketing requires sophisticated technology and data tracking capabilities, often necessitating investments in new software and systems. Privacy concerns: Utilizing personal data for intent-based marketing raises privacy concerns among some consumers, necessitating careful handling of sensitive information.
Litmus
FEBRUARY 21, 2022
Read on for some of the highlights of their panel conversation, led by our own Chief Marketing Officer, Melissa Sargeant, and featuring Michael Villareal (Director of Marketing Operations at LinkedIn ), Ellina Shinnick (Chief Marketing Officer at HUB International ), and Kara Trivunovic (Managing Director, Messaging at Epsilon ). .
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