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20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

26 Outstanding LinkedIn Tips and Tactics

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Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

115 Facts You Never Knew About Social Media [Infographic]

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LinkedIn was reported as the most popular choice for employers to use when looking to take on new workers. In fact, 93% of those surveyed said they used LinkedIn during their search. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored.

28 (of the) Best LinkedIn Marketing Guides of 2014

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As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

3 Tips for Using Social Media for B2B Marketing

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Follow him on Twitter and LinkedIn. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

The 29 Best Social Media Monitoring Tools

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Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. Social media monitoring is vital for virtually every B2B or B2C brand.

33 Thought-Provoking B2B Social Media and Marketing Stats

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LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. 74% use LinkedIn, and 42% use Twitter.

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35 Stupendous Social Networking Facts and Stats

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And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. 10 LinkedIn Statistics and Facts. 91% of B2B marketers use LinkedIn to distribute content.

The 21 Best Content Curation Tools

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Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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You can get in touch with Andy at LinkedIn or Twitter. . Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off.

47 Superb Social Media Marketing Stats and Facts

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LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.

The Eight Best Online Tools for Sales Professionals

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The Personal Assistant updates any out-of-date or missing information using details from Facebook, LinkedIn, and the White Pages.” It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality.

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What are the Best Social Networks for B2B Marketing? (Research)

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According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.”

34 Compelling Content Marketing Stats and Facts

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More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

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13 Great Guides to Growing Your Blog Audience

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” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience?

The Basics of B2B Social Media Marketing Strategy

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Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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How to Optimize Events with Social Media [Infographic]

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LinkedIn. Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves.

The 10 Best Customer Service and Customer Engagement Platforms

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The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

Four Key Ways To Build Your B2B Brand Online

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Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. Content Marketing LinkedIn b2b brandingGuest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world.

Six Keys to Make It With Influencer Marketing

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Follow them on Twitter and LinkedIn, like and share their content, maybe comment on their blog or social posts. All the recipient needs to do is copy the pre-written tweet or update and paste it into Twitter or LinkedIn.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud.

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83 Exceptional Social Media and Marketing Statistics for 2014

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What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. 3 LinkedIn Marketing Stats.

16 Enigmatic Business Blogging and Other Marketing Stats

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As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

The Eight Best Social CRM Tools

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When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on. It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.”

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

How to Use LinkedIn for Lead Generation

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LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu.

5 Easy Tools for Social Selling Success

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It scans whatever networks you connect it to (LinkedIn, email, Twitter, etc.), Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise.

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48 Phenomenal SEO Guides, Tips & Tactics

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As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.

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17 Excellent Email and Mobile Marketing Stats and Facts

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Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data.

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Five Brand Building Tips for B2B Businesses

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Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing.

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23 Outstanding Social Media Marketing Guides

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Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

The Six Best Google+ Marketing Tools

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For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.

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Best LinkedIn Guides, Tips and Tactics of 2010

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LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

31 Sensational Social Media Marketing and PR Stats and Facts

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For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. of the total) on LinkedIn.

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The 24 Best Online Writing Tools and Apps

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Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Customers are the heart and soul of any business.