20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
LinkedIn was reported as the most popular choice for employers to use when looking to take on new workers. In fact, 93% of those surveyed said they used LinkedIn during their search. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 9 LinkedIn Stats and Facts. 57% of LinkedIn users are male.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. 74% use LinkedIn, and 42% use Twitter.
The Eight Best Social CRM Tools
APRIL 6, 2017
When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on. It prompts you…but also adds the conversation or engagement triggers like birthdays on Facebook and job/career-related updates from LinkedIn.”
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
8% use LinkedIn. 3 LinkedIn Marketing Stats. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group?
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
You can get in touch with Andy at LinkedIn or Twitter. . Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. 10 LinkedIn Statistics and Facts. 91% of B2B marketers use LinkedIn to distribute content.
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks.
Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
FEBRUARY 24, 2017
Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Guest post by Anthony Bergs. Customers are the heart and soul of any business.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.”
Four Key Ways To Build Your B2B Brand Online
MARCH 10, 2016
Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. Content Marketing LinkedIn b2b brandingGuest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience?
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
LinkedIn. Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. Guest post by Jon Rognerud.
Looking for Surprises in the 2015 B2B Lead Generation Trend Report
SEPTEMBER 29, 2015
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. 3 LinkedIn Marketing Stats.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
It scans whatever networks you connect it to (LinkedIn, email, Twitter, etc.), Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact?
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” LinkedIn’s limitation is with the folks who fall outside of our network; especially if we don’t have $10 for each InMail we want to send.