The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Link building is not what it used to be.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. A Newbie’s Guide to Link Building. We all know what constitutes a link, but what is “ link building ”? And how exactly do you “build” them? Link Building: The Basics.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. How does Google measure the value of links?

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Ultimate Guide to Link Building by Agent SEO.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Blog URL (e.g.,

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Guide to 301 Redirects in SEO

seo.co

Location: [link]. There are many “ranking factors” to consider, but one of the most important is PageRank. PageRank is an objective evaluation of a website’s trustworthiness, evaluated based on the quantity and quality of links pointing to that site. links to non-www.

What is Link Juice and how it impacts on digital strategies

RockContent

However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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Study Confirms Moz Has the Largest Link Data Set

Moz

With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. In link research, size matters.

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21 Smart Google SEO Tips for 2021

Moz

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building. We're going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. Increase internal linking.

SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building. On January 22, 2020, Google started removing Featured Snippet URLs from organic listings.

External Links: Why Should You Link to Other Websites?

RockContent

However, when we realize the importance of referrals from other pages to the success of ours, we experience a change in perspective on external links — one of the most important factors of a link building strategy. Why should I care about these links?

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

SEO 58

An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. A redirect involves sending someone to a different URL than the one they initially clicked. Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links. Search engines like Google strictly ban the buying and selling of links. This includes sending a website free products in exchange for links. Link Farms.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Bookmark - A link to a website saved for later reference in your web browser or computer. Inbound Link - A link from one site into another.

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. The true benefit of guest blogging, rather, is inbound links. Why Guest Blog for Inbound Links Rather Than Referral Traffic? I'll get my article published on a blog that generates a lot of traffic, and as a result, people will click on the links in my post, driving referral traffic back to my website or blog.

The Ultimate Guide to Google Search Console in 2018

Hubspot

Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. If your site supports both [link] and [link] add both as separate sites. Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. Each domain represents a different server; those URLs might look very similar, but from a technical perspective, they’re two unique domains.

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit. world, we all wonder if Google can ignore spammy backlinks and low-quality backlinks, why would we also need to disavow, which essentially tells Google the same thing: "Just ignore these links.". Google still has guidelines that outline all of the link schemes and types of link manipulation. Off-topic links.

How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. What is Link Building?

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. I think we’ll see a renewed focus on building topical authority in 2014. AuthorRank will behave much like PageRank, but it will be tougher for spammers to manipulate. Sophisticated Link Analysis.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Just building a business blog is not going to help you drive traffic or generate leads. Before you dive into the deep end of do-it-yourself (DiY) SEO, you should be aware of the two types of optimization tactics and they are: On-page or on site optimization Off-page or off site optimization (mainly link building, which is a topic for another post) In this article, I’ll be focusing on a few DiY on-site optimization techniques for a WordPress business blog. Thanks for the link.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Links play a very important part in SEO, both internal links as well as external links."

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

The danger of page duplication is simple: if a page on your site can be accessed at more than one URL, then the various URLs will circulate on the web independently and acquire links independently. First, the link equity that the page acquires will be divided among the various URLs at which it can be accessed, which means that the page will not be able to get full credit in search for its value. Scenario: The same page (Page A) exists at three different URLs.

Best of 2009: SEO Tips, Part 1

Webbiquity

What other tools are worth checking out for keywords, linking and website analysis? The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues).

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Open Link Explorer in a new tab.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

How important are footer links to SEO? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Kristi Hines details 10 common SEO mistakes and how to correct them, such as focusing on link quantity over quality and not creating compelling, linkworthy content. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog.

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Link building. Link building. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority. hosted at WPEngine , which I’ve been very happy with ( note: that’s an affiliate link. Keep your URLs static.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

Which URL shorteners work best? SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. The Benefits And Pitfalls of URL Shorteners by SEOmoz While TinyURL may be the most popular URL shortener, it's by no means the only or best option.

A Handy Content Marketing Glossary of Terms

Single Grain

However, the quality of links pointing back to your site or blog is equally important, if not more. That is to say, a couple backlinks from high-authority websites far outweigh twenty links from low-authority or spammy websites. Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. CTR is the percentage of users who click on your link when they see it. Dive Deeper: How to Build a High-Performance Content Marketing Strategy.

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

A rap about link building. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Here are a collection of some of the most creative and imaginative ways to tell site visitors they've mistyped a URL or reached a page that no longer exists on your site. Sell your soul on eBay. Buy trash at Target.