The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. It's like digital PR.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? It's still a way that Google thinks about links. How does Google measure the value of links?

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high. SEOs should look at the keyword relevancy of the linking site’s page and overall web theme to predict the positive impact that it will have on the site’s rankings.

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links.

Who’s Giving You the Best Link Love?

DivvyHQ

If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. other websites/pages linking to yours). But getting some “link love” from another site goes far beyond the SEO benefits. For starters, I’m going to assume that there are already other web pages out there that are linking to your website. PageRank & Domain Authority. Link Analysis Report.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. link]. link].

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What is Link Juice and how it impacts on digital strategies

RockContent

However, the less experienced may not be properly aware of Link Juice. This technique is associated with one of the main criteria for articles to be in a good position regarding the algorithms: the links in the content. How to get more Link Juice? The distribution of Link Juice.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

External links are the bane of every honest webmaster who's trying to make a living online. Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. What Are Outbound Links? 1) Link Out to Small-Time Bloggers.

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How to Explain Domain Authority to a Non-SEO

Moz

Links. It's links. Do these pages have links to them? Have they linked to these pages and these websites? Therefore, the two main types of SEO are on-page SEO, creating content, and off-site SEO, PR, link building , and authority. Link quality.

SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. Conduct Competitive Link Analysis Using Free Tools.

What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Historically, media has been broken into three categories: Paid. Earned. Owned.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. SEO’s Magic Bullet by PR 20/20. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Stumped for new blog post topic ideas?

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Under what circumstances do you pursue links from Wikipedia? Will wrote a great post on the weight and authority that nofollowed links can carry.

How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. If we’re building awareness of a new campaign – what is going to make someone care about it?

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Links play a very important part in SEO, both internal links as well as external links."

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If And as Cutts'' comments bring to light, content, through guest blogging, has become polluted -- yet again littered by spammers who seek to gain their own rewards in the form of links. How to Implement Links in Content. So, with links embedded in content, the idea is to reference a relevant or useful resource.

Best of 2009: SEO Tips, Part 1

Webbiquity

What other tools are worth checking out for keywords, linking and website analysis? The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues).

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

And the best unstructured citations of all include links, of course! For example, the San Francisco branch of a natural foods grocery store gets a linked unstructured citation from a major medical center in their city via a blog post about stocking a pantry with the right ingredients for healthier eating. Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Open Link Explorer in a new tab.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings). How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

How important are footer links to SEO? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Kristi Hines details 10 common SEO mistakes and how to correct them, such as focusing on link quantity over quality and not creating compelling, linkworthy content. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

The Internet Marketing Handbook by SEOmoz In one of the best lists of SEO resources ever—and I do not say that lightly— Danny Dover provides links to and short summaries of "almost 100 tools and learning resource that help to master Internet Marketing," from tools for link building and keyword research to a wide range of learning resources and tools for social media marketing. Where can you find the best SEO tools and resources (I mean, other than here)?

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. I had been interested in websites for a long time, and building websites, I wanted to be an entrepreneur. I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan.

P2P 40

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Building a social following is also something that we’re going to talk about here on the podcast, so building a brand for yourself or for your company, and then finally, the principles of fine cinema. I had been interested in websites for a long time, and building websites, I wanted to be an entrepreneur. I was building HTML websites and I didn’t know what my plan was, but I literally had an HTML book that I was going through and that was my business plan.

P2P 40

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

A rap about link building. Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Link Rap w/da Moserious by The Link Spiel No one is sure why we really needed this, but Moserious does a rap here about link building. Sell your soul on eBay. Buy trash at Target.

Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. SEO Tools from Site Submit Site Submit provides an array of free and fee-based SEO tools including a meta tag generator, link checker, keyword ranking tracker, site search tool, keyword density tool, website testing wizard and more.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

At least it is one link in the sales chain. posted on Tuesday, June 30, 2009 at 8:08 AM by Elizabeth Hanes Post Comment Name * Email * Website (optional) Comment * Allowed tags: link, bold, italics Receive email when someone replies. Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.