Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

BenchmarkONE

JANUARY 22, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. Adding efficiency to your outreach and lead nurturing strategies. Marketing automation platforms have come a long way, and not every software out there is created equally.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

BenchmarkONE

APRIL 16, 2020

Create Long-Form Content. Long-form content, like whitepapers or ebooks, is very important for your inbound marketing strategy. By gating your long-form content, you’re asking for visitors to enroll in your inbound marketing. Nurture Your Leads. Answer questions and make comments. Stay tuned! .

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Now let’s have a little keyword research fun.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. This goes a long way to explain and enhance the value of paid search in the entire B2B content marketing program.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Opt Intelligence

OCTOBER 29, 2018

On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. The form was long and detailed, including fill-in answers, drop-downs and radio buttons. He cackled as he launched the lead generation campaign and sat back to watch the thunder and lightning roar outside. What could be missing?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Opt-in 40

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. If you wish to do lead nurturing successfully, you need to provide quality content as part of your content map.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

If you need to rank on long-tail keywords, this kind of deep link anchor text to specific pages that promote those long-tail terms is very beneficial for your site ranking. If you wish to do lead nurturing successfully, you need to provide quality content as part of your content map.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Rev

NOVEMBER 15, 2018

Because the sales team talks to multiple people in the same account and often more than one marketing lead, even the most diligent salespeople might not take the time to sort through proper attribution so that you get the credit you deserve and can more effectively optimize your results. It’s a long-term commitment, akin to getting married.

Top of Funnel 113

Top of Funnel Advertising Agencies Paid Search Agency B2B Sales 113

Golden Spiral

MARCH 28, 2019

Long-term clients and more referrals make the jobs of your inside and outside sales teams easier. Are you thinking about the right short and long tail keywords? Keep in mind that paid ads are intended to offer immediate gratification, while ranking well organically is the long play. Your Landing Pages Don’t Convert.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

PureB2B

SEPTEMBER 1, 2021

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. As much as sales is a relationship-based business, technology can help to deepen those bonds.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

PureB2B

SEPTEMBER 1, 2021

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. As much as sales is a relationship-based business, technology can help to deepen those bonds.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

Ambal's Amusings

APRIL 21, 2010

The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you. Recommended Resources.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

KEO Marketing

JANUARY 4, 2018

Long-tail keywords or keyword phrases help you rank for the types of questions and phrases people use today to search for content. Beware if someone promises quick results; SEO web design takes time to get the solid results you want.

Marketing Websites 74

Marketing Websites Lead Scoring Lead Ranking Long Tail Marketing 74

QuanticMind

NOVEMBER 13, 2018

It’s well established that intent data is already widely used to improve content marketing and other lead nurturing initiatives. Long-tail keywords have long been an important asset for search engine marketers to target because of their relevance. Applying Intent Data to Advertising.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

chiefmartech

APRIL 5, 2017

To support advertising and lead-nurturing management, we integrated predictive analytics and multi-channel attribution tools (Infer and Bizible) with a content management system (DNN Evoq) and CRM systems (Salesforce and Marketo). Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.

Multi-Channel 44

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 44

SmartBug Media

JANUARY 20, 2020

Although some companies are incredibly far along in their digital marketing efforts, others are lagging behind, and those who fall into that second category tend to fear the unknown and feel that it’s too long a road to travel down before they’d see any ROI. Open Quote Reminders for Prospects and Potential First-Time Customers. Bonus Tactic.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Valasys

AUGUST 29, 2019

As the voice searches, being conversational are more likely to be longer than their text counterparts; the marketers should research the long-tail keywords, and target them in the pieces of content being used on the website to improve the users’ experience & deliver them the solution that they are looking for.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Sales Engine

OCTOBER 16, 2015

That’s why you hire them in the first place, and if you can’t do that, they won’t work for you for long. You’ve probably heard about the concept of the Long Tail, the retailing strategy of selling a large number of unique items with relatively small quantities sold of each.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Hubspot

APRIL 4, 2016

By talking to subject-matter experts for each disease state, putting together lists of keyword ideas, and then using keyword research tools ( like these ) to build out long-tail keywords that they could then tie back to their product. Step 2: Blogging Regularly Using Those Keywords. Step 4: Folding Content Into Well Rounded Campaigns.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 7, 2014

Lead nurturing. Step 3: Check for a mix of short- and long-tail keywords in each bucket. If you don''t know the difference between short- and long-tail keywords -- well, it''s pretty much what it sounds like. Short-tail keywords, sometimes referred to as head terms, are short keywords phrases.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

MARCH 8, 2016

Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). The more you know about a lead, the better you can personalize the content you deliver to them. Personalization: Lead Nurturing Gold.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

MAY 14, 2012

6) Optimize for long-tail search. Long-tail search is a critical component of any well-rounded SEO and content strategy, and it provides tremendous opportunity for marketers that are looking to be more solution-oriented with their content. 7) Nurture leads with emails based on their problems.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

NetLine

FEBRUARY 10, 2020

The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things to Do Once You’ve Captured a B2B Lead. A little communication goes a long way. .

Generation 52

Generation Leads Lead Marketing Qualified Leads 52

QuanticMind

OCTOBER 19, 2018

Beyond that, you’ll need to optimize your landing pages and subsequent lead nurturing strategy to close the deal and realize revenue. But then they must completely overlook the long tail keywords that also have optimization potential. You can use this information to optimize your PPC strategy.

PPC 40

PPC Pricing Price Work Management 40

Hinge Marketing

JULY 16, 2015

This type of software allows you easily to create new web forms and offers, track leads by source, and segment your list of prospects for more effective lead nurturing and business development. The traffic you’ll generate from these highly targeted “long-tail” keywords add up.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hubspot

MARCH 29, 2017

However, educating prospects and showcasing your company as an industry authority can boost traffic and help you rank higher for certain long-tail keywords that people search. Improve Lead Nurturing Abilities. Once you've attracted high-quality leads, your work has only just begun. Increase Brand Awareness.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Martech

JULY 7, 2023

For B2B brands, the classic lead-nurturing process can make the value harder to determine. Customer behavior beyond campaigns This long-tail metric involves tracking campaign-level metrics beyond the immediate campaign time period. That’s the long tail of email in action. Get MarTech!

Budget Programs 122

Budget Programs Long Tail Marketing Ad Frequency Click Rate 122

Hubspot

NOVEMBER 22, 2010

You can put them in an email marketing campaign or a lead nurturing campaign. Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects. Start a business blog.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Send Holiday marketing emails and use lead nurturing.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

JULY 29, 2010

Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more!

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Focus on Personalizing Omnichannel Marketing: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JULY 15, 2010

They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Get Employees Involved in Blogging. Free Download: 2010 Online Marketing Blueprint.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Single Grain

MARCH 28, 2023

Keyword Strategy: SaaS companies often have more complex products and services with a specific set of features, which means they need to focus on specific long-tail keywords to target their ideal customers. It’s customary to expect low search volume surrounding those long-tail keywords.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28