Lead Nurturing for Software Trials
FEBRUARY 20, 2012
This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Conversion rates will increase with even the most basic nurturing process. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. A good nurture email helps convert prospects into paying customers. Example: 7-Day Trial Nurturing.