SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

MAY 30, 2015

Last week, Twitter announced a formalized partnership with Google that promises to fill users’ search results with relevant tweets and trending hashtags. But this seemingly simple change has also opened new opportunities for both social media marketers and SEO specialists alike who want to make their brands more visible.

Social Media 40

Social Media Twitter SEO Google 40

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. Use keyword/keyword variation (when possible and natural). Use the primary keyword (preferably toward the beginning).

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JULY 31, 2013

Fortunately there are internet marketing related reports and resources that provide immediate insight into how well your B2B brand message resonates with target audiences. Keyword Referral Reports. Webmaster Tools Search Query Reports. Twitter Lists. B2B Brand Management Search Engine Marketing Blog'

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. Keyword density is an important factor when writing for SEO. META keywords help pages rank better in search results. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Lisa Raehsler. lisarocksSEM | LinkedIn. Matt Umbro. Matt_Umbro | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Hubspot

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. Source: Twitter.

Statistics 100

Statistics Google Click Rate Adwords 100

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Keyword strategy , particularly for new website components or sections being added.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Marketing Insider Group

OCTOBER 4, 2011

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Convince & Convert

OCTOBER 30, 2014

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

SEO 167

SEO Correlation PageRank Social Media 167

Hubspot

JUNE 26, 2019

If you’re a PPC marketer, you might know how time-consuming these campaigns can be. Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

KoMarketing Associates

JANUARY 21, 2014

In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MAY 15, 2014

We ask clients to provide an overview of their business, messaging keys, and keywords that they would like to focus on in the industry. Identifying these keyword themes allows us to shape our strategy and hone in on the areas of the industry that are most relevant to the brand. Finally, draft a news story (make sure it’s relevant!)

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

MAY 7, 2013

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Zmags.com could also potentially benefit from moving their keyword targets to beginning of the HTML tag. Place important keywords at the beginning of the title tag.

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers. A Case Study In B2B SEO Keyword Analysis. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 21, 2013

Aside from just having a profile set up and running, marketers need to take the next step: Hashtags. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time. Don’t be the person adding 10 hashtags to your posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Pam Didner

JUNE 2, 2022

The keywords here are “deeply” and “rigorous” testing. Although my target audience is B2B marketers, I still can’t say that I understand my audience completely. Here’s How To Keep Marketing Agile appeared first on Pam Didner | B2B Marketing & Sales. Understand your audience deeply through rigorous testing.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

KoMarketing Associates

JANUARY 16, 2014

Creating buyer personas is an essential step in this process, helping to uncover information beyond demographics, including role in organization, keyword opportunities, and third party influences. If the entire piece of content doesn’t directly relate to your keyword, don’t force it. Google notes the best titles are clear and concise.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

NOVEMBER 15, 2013

I highly recommend watching all of Matt’s videos, but for your convenience, I’ve put together a list of 5 videos that provide superb search insights for B2B marketers: How do I guest blog without it looking like I paid for a link? Search Engine Marketing Blog Search Engine Optimization'

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. She goes on to provide 15 tips for areas to check and tweak, such as geotargeting settings, keyword groups, negative keywords, ad text, bids, day-parting, landing page design and more.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

KoMarketing Associates

JANUARY 2, 2014

One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. Publication editors will (and should) do some online due diligence to get a sense of your online marketing behavior. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JUNE 5, 2019

Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword. Platform Reach. Cost Per Click. Business Value.

PPC 78

PPC Paid Content Cost Per Click Paid Search Agency 78

NuSpark Consulting

NOVEMBER 16, 2016

As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. In year two, conversions will likely also increase — contacts, marketing qualified leads and sales qualified leads. Other popular channels are Twitter, Facebook and YouTube.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

AUGUST 29, 2013

As such, B2B search marketing professionals need to continually evaluate how SEO tactics help solve industrial marketing challenges in performance and execution moving forward. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. This is where display and remarketing make sense and support search campaigns.

SEM 59

SEM Paid Search Agency Adwords Companies 59

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Growth of Google Now and Conversational Search may further reduce your opportunity to be seen. Google limited business access to organic search data. Twitter is growing its Promoted Accounts and Promoted Tweets products.

Paid Content 80

Paid Content Google RSS SEM 80

QuanticMind

FEBRUARY 6, 2017

To adapt to the rise of digital, the company needed a highly efficient platform to manage its massive portfolio of keywords and drive a higher volume of quality leads. With the platform’s exclusive combination of data science and machine learning, the company was able to optimize its campaigns all the way down to the individual keyword level.

SEM 40

SEM Marketing Management Advertisements Advertising 40

KoMarketing Associates

OCTOBER 16, 2012

Tactical SEO initiatives need to be executed to improve traffic and keyword visibility. But these tactics might ring false if the search engine marketer is not tying them to overarching marketing strategy. How will IT improvements and recommendations benefit the business, in terms of tangible business goals?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. So regularly checking on your search performance will help you avoid losing traffic. Semrush is a search engine marketing software with powerful functionality.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Marketing Insider Group

AUGUST 30, 2012

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing. Deliver Results With Search-Driven Marketing Plan. First, you should speak to a customer.

Social Media 100

Social Media Media Social Networks Buyer's Journey 100