Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

Marketing Insider Group

MARCH 1, 2021

After that, you can enter the name of your business into the search bar presented to you. It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar. The category that you choose will determine which queries your business presents under within Google’s directory.

Google 319

Google Mobile Advertising Business Work Management 319

KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. Ad groups should be grouped tightly into themes with closely related keywords. From a naming convention perspective, I recommend ad groups be named after the the most popular or impactful keyword within the group. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Comparing SEO and PPC. In addition, bidding for keywords can be costly, so SEO is cheaper than paid listings in most cases. Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

SEO 161

SEO Tools Paid Search Agency API 161

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. We need images for speaking engagements, internal presentations, social posts, blog images, Slack shenanigans; why not use memes?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Valasys

MARCH 1, 2024

Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) advertising? By strategically placing ads right at the top of search engine results pages (SERPs), enterprises not only illuminate their presence but also attract valuable web users to their digital stores.

Paid Search Agency 40

Paid Search Agency Advertisements Advertising Allocation 40

Navigate the Channel

DECEMBER 15, 2021

From there, they can then present your product line to their potential clients, which is great for your business in the long run. Pay-per-Click (PPC) Ads. When it comes to marketing your building materials company online, pay-per-click (PPC) ads are a must-have strategy. Can you see why this is such a great idea?

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

SmartBug Media

AUGUST 27, 2021

With such a wide variety of targeting technologies across social advertising platforms, it’s more critical than ever to dial in and present the right message to the right audience at the right time,” Jared Rowe , former director of digital/interactive at Stratasys Direct, said. “At Use SEO and SEM strategies to compete for rankings.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Valasys

AUGUST 3, 2023

Introduction Do you find yourself drowning in a sea of SEO tasks, from exhaustive keyword research to laborious competitor analysis and mind-numbing performance reporting? Keyword Research: First off, keyword research is a big deal when it comes to SEO. Finding the right keywords can make or break your ranking in search results.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

SmartBug Media

MARCH 19, 2021

Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. 16 Commonly Asked PPC Questions (And Answers).

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Backlinks Count the number of links from other websites pointing to yours.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” Who better to give you suggestions about keyword opportunities than Google? 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. When potential customers enter a search term, they see a search engine results page, or SERP. What Is Organic Lead Generation? Webinars are an amazing organic lead generation strategy.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. When CTRs used to be higher, I went after the big keywords. In this blog post I will show you my framework to do SEO sprints.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

FEBRUARY 13, 2019

Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Our keyword set was a big list of retail products — from kitty pooper-scoopers to pricey speakers. Now, on to the main event… 1.

Intent 54

Intent SERP Stats Tagging 54

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Moz

JUNE 23, 2020

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. 12:55pm – Keynote – Moving Targets: Keywords in Crisis. How do we do keyword research in fast-paced industries and during world-changing moments? So what is thought leadership?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Velocity Partners

FEBRUARY 20, 2024

Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? Simply presenting pages upon pages of data and findings would not be particularly useful to anyone. But what about the keywords our writers need for crafting those engaging blog posts?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Moz

JUNE 23, 2020

This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. 12:55pm – Keynote – Moving Targets: Keywords in Crisis. How do we do keyword research in fast-paced industries and during world-changing moments? So what is thought leadership?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Biznology

JULY 23, 2012

blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. Even on the Web, letting potential customers walking by on the sidewalk without noticing your store because it’s lacking a door or a showcase (or a valid keyword) still isn’t a good idea.

SERP 80

SERP Copywriting Validation Emarketing 80

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. Our minds are still blown from this presentation. Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Dr. Pete — Moving Targets: Keywords in Crisis. Take a stand. Build a personal brand.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. Our minds are still blown from this presentation. Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Dr. Pete — Moving Targets: Keywords in Crisis. Take a stand. Build a personal brand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

This presentation was 163 slides of actionable insights. Our minds are still blown from this presentation. Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Dr. Pete — Moving Targets: Keywords in Crisis. Take a stand. Build a personal brand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

EMagine B2B Blog

DECEMBER 3, 2018

This is simply because the world of SEO and the way Google is presenting data has changed. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Unbounce

JULY 7, 2020

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together. What is the difference between SEO and PPC? You get what you pay for.

PPC 145

PPC Paid Content SEO Paid Search Agency 145

EMagine B2B Blog

DECEMBER 3, 2018

This is simply because the world of SEO and the way Google is presenting data has changed. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is PPC?

PPC 52

PPC Paid Content SEO Marketing Websites 52