Single Grain
MARCH 23, 2020
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.
Biznology
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.
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Webbiquity
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.
Method and Metric
DECEMBER 18, 2020
Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.
RockContent
FEBRUARY 5, 2021
Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.
Biznology
JULY 21, 2017
Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Target keywords rank well for the acquired site but there is no similar content on the main site. Prioritize this by creating a list of your “Top 25 Keywords” that are critical to your business.
Marketing Insider Group
MARCH 10, 2021
To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. SEO-friendly URL. Use Question Keywords.
Marketing Insider Group
OCTOBER 6, 2020
Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Slug (URL).
Hubspot Marketing
DECEMBER 24, 2020
Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). But how many keywords are enough?
Biznology
APRIL 12, 2017
The importance of keywords. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. There are other issues at play, most notably how competitive it is to rank for a particular keyword phrase, but we’ll leave that for when you’ve decided a larger investment in SEO does make sense for your business.). How to use keywords.
Optinmonster
NOVEMBER 13, 2019
In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.
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Conductor
APRIL 21, 2020
With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. Whatever those things may be, write them down as keyword considerations for content development.
Hubspot Marketing
APRIL 7, 2019
Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.
Hubspot
FEBRUARY 13, 2020
Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Tool.io.
Biznology
OCTOBER 14, 2013
Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Here are 10 other resources now that Google has taken away our keywords.
RockContent
AUGUST 17, 2020
How to increase the CTR of keywords and ads? For example: If your keyword has 60 clicks and 6,000 impressions, your CTR will be 1%. CTR serves exactly this purpose: to evaluate the quality of your keywords and, consequently, your ads. How to increase the CTR of keywords and ads?
seo.co
APRIL 5, 2022
Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?
KoMarketing Associates
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching.
seo.co
APRIL 29, 2022
The list below contains the top 200 Spearman correlated Google ranking factors. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. Number of Entity Keywords Used.
Webbiquity
APRIL 14, 2015
How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” Free Keyword Suggestions Tool by SerpStat.
Choozle
OCTOBER 24, 2019
Most marketers equate keywords solely with paid search campaigns. Thanks to contextual keyword targeting, marketers can expand the success they’ve had on paid search to their programmatic advertising strategies. Marketers have turned to keyword targeting because it gives them control over the environment in which their ads are shown. Keywords help you connect your campaigns to likely buyers based on what they are reading or browsing. Creating your list.
seo.co
MAY 7, 2021
We’re interested in a much less ethically problematic form of cannibalization: keyword cannibalization. Whether you realize it or not, your entire website could be plagued by keyword cannibalization problems, resulting in confused visitors, lower rankings, and ultimately, wasted SEO potential.
Moz
APRIL 29, 2019
Keyword lists keeping you up at night? There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. We’ll explain why you should give these features a test drive and how you can get your hands on all their Google-vetted queries for the ultimate, competition-crushing keyword list. percent of our keywords were repeats. Keyword evaluation.
Hubspot
DECEMBER 22, 2020
Keywords are king when it comes to engaging users and increasing your search engine ranking. Most actionable SEO advice boils down to a few solid suggestions: Do your market research so you know which keywords are relevant to your target audience, and create content that's timely and relevant.
seo.co
OCTOBER 4, 2021
As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there.
KoMarketing Associates
SEPTEMBER 22, 2016
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.
QuanticMind
JANUARY 24, 2019
It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.
KoMarketing Associates
JUNE 26, 2018
Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Knowledge Graph Listing. Third Party Business Listings.
Biznology
NOVEMBER 9, 2017
My team built a first-of-its-kind Watson-powered keyword research tool. Because content producers could not figure out the most relevant Subject tag from a long list of options. Keywords. Keywords are the life’s blood of your marketing enterprise. Keyword research allows you to learn the voice of your customer and tune your marketing messages for them. But most marketing organizations struggle to find the right keywords for their teams.
LeadSquared
FEBRUARY 8, 2019
Also referred to as a URL, a link is a gateway to your marketing campaigns. Let’s just say digital marketing would be largely impossible without URLs to click. However, there’s so much more that can be done with your URLs, when it comes to setting up marketing campaigns.
seo.co
JANUARY 27, 2021
You can search for opportunities by running a google search for “keyword + write for us” or “keyword + become a contributor.” And after building up a little trust, you can offer your most valuable content and URLs as resources to help people. Click any URL that shows a 404 page.
Circle Studio
OCTOBER 27, 2022
Marketers often look for quick SEO wins to catapult their pages in the rankings for high-value keywords. The higher the bid, the higher the chance that a particular page will show up on the first page in related keyword searches. To check whether these are present on your site, go to your homepage and then add “/sitemap.xml” to the end of the URL in your browser (i.e. If a page opens that lists all of the public pages on your website then you have a sitemap installed.
Moz
JANUARY 27, 2021
The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. The usual tools we turn to aren’t going to be much use for keywords and topics that haven’t been searched in volume previously. Start with a seed list of keywords.
DivvyHQ
JULY 23, 2019
Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Yet, there are several steps that you must take to properly develop a highly effective keyword map. See below a sample keyword map: .
Conductor
MARCH 9, 2022
While there are passionate arguments for and against LSI as a ranking factor among SEO professionals, no matter where you land, incorporating semantically related keywords throughout your content is still a best practice. Why is using a variety of different keywords important in your content?
Content Marketing Institute
APRIL 16, 2018
No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Google no longer focuses on so-called keyword strings.
Directive Agency
MARCH 15, 2022
Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . Why are Keyword Rankings Important and Why Should We Pay Attention to Them? KD (Keyword Difficulty).
Moz
JANUARY 8, 2020
Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? We can answer all of those questions with some super-simple workflows using Keyword Explorer.
Choozle
JULY 15, 2019
Contextual keyword targeting, simply put, makes it that much easier to do. What is contextual keyword targeting? Contextual keyword is a digital advertising targeting tactic that allows you to target URLs based on the keywords that appear within website pages. For our keyword capabilities, Choozle partners with Oracle & Grapeshot. Although similar targeting tactics, contextual keyword and contextual category do have their unique nuances.
Hubspot
MARCH 18, 2015
Secondly, it doesn’t let the user choose what specific data is pulled from a product listing. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. You can download the free Pin It URL Generator here.
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