Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Your site should be fast and responsive, with all the needed information. Twitter is still the second-best social media platform for B2B marketing …at least for now.)

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

Twitter 139

Twitter Analytics Tools Best Practices 139

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Overall, keep your posts concise, authentic, and evergreen across all social media channels.

Social Media 261

Social Media Media Content Linkedin 261

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter? We did too.

Twitter 78

Twitter Social Media Touchpoints Domain 78

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. What is Twitter Spaces? Anyone with 600 or more followers can now host a Space on Twitter.

Twitter 132

Twitter Conversion Communities Work Management 132

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search.

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova.

Twitter 125

Twitter Product Planning Transparency 125

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 103

Twitter Best Practices A/B testing Social Media 103

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. On Twitter, you get nuggets of information from all his ventures. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations.

Twitter 139

Twitter Business Paid Search Agency Communities 139

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 117

Social Media Examples Media Urgency Marketing 117

Biznology

APRIL 9, 2021

But if you manage your company’s social media accounts, this is actually a risk that you should consider. Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. And yes, they have an official Twitter account, @US_Stratcom. It might be time to change your passcode and lock your child out.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Branding Brand Identity 78

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 96

Social Media SEO Optimization Media 96

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 68

Twitter Optimization Tips Display 68

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Search Engine Journal

NOVEMBER 30, 2021

Twitter expands its private information policy to include "private media," which refers to photos and videos captured without a person's consent. The post Twitter Bans Sharing Photos Of Private Persons Without Consent appeared first on Search Engine Journal.

Twitter 114

Twitter Personalization Video Marketing Media 114

Sprout Social

AUGUST 18, 2022

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. Twitter Shops.

eCommerce 110

eCommerce Twitter Ideal Customer Profiles Broadcasting 110

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. It has to be made based on RELEVANCE.

Twitter 167

Twitter API Blogger Social Media 167

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 127

Paid Content Twitter Trends Mobile Advertising 127

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. This unique feature, powered by generative AI, offers a fresh way to interact and create in the social media space. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Branding Brand Identity Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Branding Brand Identity Social Media 62

Contently

NOVEMBER 14, 2019

Marketers love to talk about being leaders, but on social media, brands are usually two steps behind. They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. That was the early days for Twitter. That was a joke.

Twitter 157

Twitter Advertising Agencies Paid Search Agency Best Practices 157

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. Despite the struggles, Threads may still become a major player in the social media ecosystem.

Twitter 52

Twitter Phishing Domain Privacy 52

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 81

Social Media Paid Content Media Lead Ranking 81

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Know which channels the citizens use.

Social Media 118

Social Media Tips Media Privacy 118

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. Twitter cover photo size: 1500 x 500px. Twitter profile photo size: 400 x 400px. Understand Size Limitations.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144