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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Advanced Phishing Techniques. You may think you know what a phishing email looks like, and it’s true that some are easy to spot. Unfortunately, phishing techniques have gotten much more complex, and a lot more creative, over the past few years. Ludovic Rembert is a security analyst, researcher, and founder of PrivacyCanada.net.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. Fort Lauderdale, Florida made a $1.2

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. As a client, it’s also best to choose a consultant or agency focused on your size, industry segment, and business type. It’s more important even than capabilities. Lots of people have skills.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Conduct granular research into your prospects’ specifics — knowing their industry, titles and pain points. The key requirements include: Email authentication. Simplified unsubscription. Gone are the days of complex opt-outs.

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More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape

Madison Logic

Perhaps there’s no industry more severely impacted by the pandemic’s travel restrictions and quarantine measures than the global hospitality sector. Ripe for a comeback, the hospitality industry is now adopting more tech-forward solutions—especially digital financial services—to help it return to its pre-pandemic state.

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(VIDEO) Meet Derek Brink: The Harvard Professor Helping Organizations Bridge the Gap between Technical Expertise and Business Leadership in Cybersecurity

Aberdeen

In this Research Meets Reality video, Peter Tsai, Head of Technology Insights for Spiceworks Ziff Davis takes a deep dive with Brink into his teachings at Harvard, his work with Aberdeen, and the overall cybersecurity landscape today. However, the results of their efforts are often unclear.

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Top 10 Email Marketing Tips for Financial Services

SendX

Email marketing is just as relevant in the finance industry as it is in any other industry. Research has shown that welcome emails have an average 50% open rate. Compare this to the 23% average open rate for emails sent by businesses in the financial industry. The answer is a resounding yes.