KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. Anita Brearton , Founder and CEO, CabinetM.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

Marketing AI 109

Marketing AI Digital Asset Management Enterprise Management Gartner 109

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. Niche markets refer to a selection of customers with specific needs that are not necessarily in the same industry.

Verticals 227

Verticals Work Management Marketing Management Marketing Strategy 227

The Point

FEBRUARY 28, 2023

Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Weaving that story into content, ads, and other campaign assets will help your company stand out. What content assets or other calls to action (CTAs) have worked best in the past? Many will even help write the proposal to apply for funds.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Vision Edge Marketing

MARCH 30, 2021

To address this pressure, CMOs have invested significant resources, especially in terms of technology, to facilitate their ability to improve alignment, accountability, analytics, and operational excellence. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It was a tactical role.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

Martech

DECEMBER 8, 2022

As the industry weans itself from cookie-tracking, other data sources are becoming more important. Technology allows marketers to do all of the above, but strategy is also crucial. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future.

Conference 127

Conference Digital Asset Management Case Study Case Studies 127

Trade Press Services

MAY 13, 2024

Brands that leverage video to connect with their target audiences can meet individuals where they are across the channels they already interact with. 10 Types of B2B Marketing Videos Like with all other marketing initiatives, there is no one-size-fits-all strategy to make video a powerful asset. Still, quality matters.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Thought leadership is about establishing yourself and your organization as an industry leader. The brand publishes on different platforms to reach different audiences.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create a Brand Identity. Acquire Digital Marketing and Technology Competencies. Focus on the Buyer.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion. Work with outside experts If you’re changing the company name, work with a branding agency.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Brand Identity 110

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Step 2: Conduct a content audit The first step in a well planned B2B marketing strategy is to evaluate the assets you currently have with a content audit.

Planning 138

Planning Allocation Process B2B Marketing 138

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 178

Social Networks Business Work Management Social Media 178

Marketri

APRIL 4, 2024

” That’s where we come in, and our answer is always the same — rethink the staffing of the marketing department and hold off on investing in more marketing technologies or paid advertising until you do. The Internet, technology, and now Generative AI have taken Mr. Smith’s methodology to a whole new level.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Content marketing is the gap between what brands produce and their audience actually wants.

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. Let’s take a closer look at why you should pay attention to the most measurable, automatable, and scalable asset in the digital marketer’s toolkit.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Craftmanship

FEBRUARY 21, 2023

The Alternative to Traditional Thought Leadership The underlying assumption of “Enlightened” thought leadership is that managing the conversation (on any topic) by showcasing respected, credible 3rd parties is far more effective than promoting your own, your client’s, or your company’s opinions and insights. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Contently

FEBRUARY 21, 2023

And now there’s also GPT-3 , the widely discussed “large language model” that recently made waves across industries, including marketing, for its ability to craft copy rapidly based on user-set parameters. Submit a content brief or specific parameters for your content asset, and ChatGPT starts writing.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. So why the recent flurry of headlines pronouncing the death of the CMO?

CMO 86

CMO Enterprise Management Planning Work Management 86

Zoominfo

JUNE 28, 2022

then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. before them, decentralized Web3 technology companies have attracted significant sums from investors. If the original incarnation of the Internet was Web 1.0,

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketing is a marketing approach or discipline that relies on developing various content types and assets focused on getting people to act (e.g., How effective is content marketing?

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Sprout Social

JANUARY 19, 2023

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns.

Digital Asset Management 114

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 114

SalesGrape

OCTOBER 11, 2023

As technology continues to evolve, so do marketing strategies. With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. Telemarketing Trends in B2B Marketing: What’s Working in 2023?

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Salesforce Marketing Cloud

APRIL 18, 2024

In a highly regulated industry, communications companies have many governmental bodies keeping an eye on their customer data, and data security and privacy is a top priority. Personalized chatbots Communications companies have been using predictive AI technology for years to manage customer queues and wait times.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023.

Paid Content 141

Paid Content Enterprise Management Work Management B2B Marketing 141

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 94

Media Brand Identity Branding Storytelling 94

ClickZ

JULY 2, 2020

Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy. By using machine learning to tag assets, AI improves categorization, provides suggestions based on similarities, and offers advanced and refined keyword searches for users. 4) Managing social media accounts.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Valasys

AUGUST 1, 2023

Are you looking to explore your career options in the increasingly popular and lucrative cryptocurrency industry? High earning potential is only one of the big perks in the industry, so get ready to see the five most popular crypto jobs you can start exploring in 2023. Let’s check out the top 5 of our list.

Forecasting 52

Forecasting Communities Work Management Webinar Metrics 52

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Download the template 3.

Social Media 105

Social Media Template Work Management Marketing Management 105

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. The challenge?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. As rates of use increase, if you don’t consider implementing these technologies, your brand risks being left behind.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. Licensing administration and management through CLC. ? Get the daily newsletter digital marketers rely on.

Marketing Management 102

Marketing Management Media Advertising Agencies Opt-in 102

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. True or false: ChatGPT can’t write in my brand voice?

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Contently

MAY 2, 2023

Content marketing platforms like Contently offer a variety of tools and resources designed to streamline the content creation and distribution process, all while offering a Managing Editor to create the brief, manage the freelancers, and give the content a polish before it ever hits your desk.

Enterprise Management 178

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 178

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. So why aren’t more companies repurposing event sessions into new formats and assets for different parts of the lifecycle funnel? And we were getting paid for it. It comes down to ownership.

Lead Scoring 126

Lead Scoring Lead Ranking Top of Funnel Budget Programs 126

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. It’s an asset that can drive alignment across your entire organization. In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52