Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 7. Internet Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

APRIL 21, 2011

You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! You know what you've got to do It will work for you Inbound marketing, you should try it too!

Inbound Marketing 28

Inbound Marketing Video Marketing Viral Marketing Cold Calling 28

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Podcasting. Podcasting is an effective growth hacking strategy for this stage as it creates awareness around your company and adds credibility. Email Marketing. Believe us ! Source: Twitter.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Hubspot

APRIL 11, 2011

It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers. Edison Research released The Current State of Podcasting back in October and confirmed our findings by showing that almost two-thirds of younger podcast listeners do not subscriber to podcasts.

Viral Marketing 28

Viral Marketing Inbound Marketing Webinar Metrics Youtube 28

Hubspot

OCTOBER 15, 2010

Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting. Podcasting first experienced growth in 2006, but since 2006, many of the early pioneers and businesses no longer exist. According to Webster, podcasting is doing better now than ever before.

Urgency Marketing 28

Urgency Marketing RSS Viral Marketing Inbound Marketing 28

Hubspot

APRIL 22, 2011

His personal views and beliefs aside, he has proven to be an amazing inbound marketer. I was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. You could do that by hosting educational webinar series, recording videos or producing an industry podcast.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Blogger PR 28

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. Marketing Priorities & Challenges. Tweet this ].

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Hosting a joint webinar where you can both provide value. Give Old Content New Life.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

MLT Creative

JULY 20, 2011

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy.

Ning 40

Ning Ad Building Branding Brand Identity 40

Hubspot

MARCH 25, 2011

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.

Viral Marketing 28

Viral Marketing Video Marketing Best Practices B2B 28

Hubspot

JUNE 15, 2010

Tune in every Tuesday on our blog, or subscribe to our YouTube page. Webinar: How to Use Online Video for Inbound Marketing. How do you get started with YouTube, video podcasting, live streaming, or viral videos. How do you get started with YouTube, video podcasting, live streaming, or viral videos.

Hubspot 28

Hubspot Viral Marketing Inbound Marketing Youtube 28

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. 3) Host Webinars and Podcasts. Step 4: Repurpose your webinars and podcasts into blog posts.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Hubspot

FEBRUARY 3, 2011

A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. Its only been one day since the videos were uploaded to YouTube, and they’ve already surpassed 1 million views. Free Download: How to Use Online Video for Inbound Marketing.

Viral Marketing 28

Viral Marketing Youtube Inbound Marketing Hubspot 28

B2B Digital Marketer

MARCH 18, 2021

Podcast Timestamps/Outline. And so he was actually on my podcast a couple of times, the fast leader show, which I have run for so many years, and now I get to bring him on the B2B digital marketer podcast. So to me, um, all you have to do is go to B2B, dm.com/content marketing. Contact Dr. Pelè at www.drpele.com.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. YouTube's Built-In Video Editor Gets Better, From Mashable. But as of Thursday, video editing in YouTube has gotten even easier. Check out the full story here.

Mobile Advertising 28

Mobile Advertising Classified Ads Branding Brand Identity 28

Hubspot

MARCH 4, 2011

You’re going to post it on YouTube and Facebook. ” Both their website and their YouTube channel are packed with do-it-yourself tips and how-to’s for “aspiring geeks,”—in spite of the fact that Geek Squad’s bread and butter is coming to the rescue when you can’t do it yourself.

Viral Marketing 28

Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

Hubspot

JANUARY 19, 2015

SlideShare is like the YouTube of presentations. It’s a channel that a lot of marketers are missing out on, and one with a lot of engaged viewers. SlideShare’s can also be embedded onto other blog sites, much like a YouTube video, making it easy for people to share your content. Inbound marketing has changed that expectation.

Content 28

Content Webinar Metrics Template Social Networks 28

Hubspot

APRIL 11, 2011

It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. Free Download: How to Use Online Video for Inbound Marketing. What video projects are you going to start working on? Connect with HubSpot :

Spending 28

Spending Video Marketing Viral Marketing Inbound Marketing 28

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

FEBRUARY 16, 2011

Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. 264 codec used by Vimeo, YouTube, and iTunes. 264 codec.

Video Marketing 28

Video Marketing Planning Inbound Marketing Youtube 28

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Direct-to-consumer (D2C) Inbound Marketing is an approach transforming how businesses interact with customers.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Industrial Marketing Today

MAY 26, 2011

You can add text messages, full contact information, links to your social media profile, YouTube videos and invitations to webinars and events. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets. Post them to your branded YouTube channel.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Audio and Podcast Marketing Statistics. Podcast Insights ). Jeffbullas ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

MARCH 1, 2011

How to Use Online Video for Inbound Marketing. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Download the free webinar to learn how to use online video to grow your business with inbound marketing. Hope you get to share the video and leave your mark!

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

APRIL 21, 2011

Over there, they just throw up YouTube videos, little Flip videos and things. People drive it, and then they get out of the car, and some marketing person with a Flip cam says, “What did you think about the car? People are using YouTube as a search engine (it's actually the 2nd largest search engine in the world).

Video Marketing 28

Video Marketing Business Lock-In Youtube 28

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. We are all used to seeing case studies and they are powerful marketing content. Use video testimonials and/or interview your customers and convert them into podcasts.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Hubspot

MARCH 3, 2011

In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. If you were unable to attend the webinar, here are some of the top questions asked during the session and our non-fluff answers to them: 1. That is something we hear over and over again.

Social Media 28

Social Media Media Hubspot Correlation 28

Hubspot

APRIL 4, 2011

How have you used video for marketing your company? Free Download: How to Use Online Video for Inbound Marketing. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Download the free webinar to learn how to use online video to grow your business with inbound marketing.

Video Marketing 28

Video Marketing Advertising Agencies Broadcasting Inbound Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: How do you compare your video marketing efforts on YouTube with your blogging program?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

SEPTEMBER 13, 2019

Dive Deeper: The Ultimate Guide to Video Marketing. 7 Ways Video Helps Inbound Marketing. Ride the Video Content Marketing Wave to Boost Your Organic Reach. Similar to webinars, they allow you to create a more personal connections with your prospects. YouTube is the second largest search engine.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Charlene Li and Josh Bernoff, Groundswell , pg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 4, 2013

The search engine crawlers are evaluating everything they can find pertaining to your brand, including your website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc. So don’t fear Penguin or the future of SEO as a profitable marketing channel.

Branding 28

Branding Brand Identity SEO Television marketing 28

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. Or YouTube. 1) Create an offer.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28