Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. HubSpot does a great job with its marketing-oriented workbooks. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

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JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. Pricing: contact vendor.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

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JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

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OCTOBER 14, 2014

” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. A 47-Point Guide for First-Time Webinar Success by MarketingProfs. Erik Devaney provides advice for content creators on how to avoid getting stuck in the “mediocrity loop” and instead embrace the improvement loop when creating new content.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

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JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MAY 10, 2011

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. These can be things like lists (e.g.,

ROI 100

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APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results. Make the action fit the content. Experiment. Keep it fresh.

Social Media 100

Social Media Media Work Management Marketing Management 100

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JULY 28, 2020

Primarily a tool for online meetings, Zoom also offers capabilities for hosting webinars, online chat, file sharing, and even enterprise phone system technology. It’s also one of the most scalable systems: beyond meetings, you can host webinars with up to 3,000 participants or webcasts to as many as 100,000 viewers. MegaMeeting.

Enterprise Management 322

Enterprise Management Work Management Marketing Management Video Marketing 322

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MAY 28, 2019

Stop pouring time into an email newsletter, and start sending simple emails with one clear action you want the recipient to take, like downloading an ebook, registering for a webinar, or signing up for a free trial. Provide them with educational ebooks and webinars and infographics about industry best practices.

Tactics 222

Tactics Email Marketing Template Newsletter 222

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SEPTEMBER 15, 2020

Keep them short: You don’t need to create long videos on YouTube, as those that are around two minutes in length get the most engagement as found by Hubspot. There are actually several webinar platforms that let you broadcast live videos to Facebook and YouTube at the same time. Here are some tips for creating better YouTube videos.

Youtube 232

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OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts. There are 1.5

Paid Content 100

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NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 100

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SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” Improve your webinar presentations with a live audience. ” You have to ask for leads. ” Keep videos short.

Social Media 100

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MARCH 20, 2018

Don’t just leave them with your closing sentence—give them relevant, compelling things to do next, like downloading a related ebook or whitepaper, registering for a related webinar, or grabbing some type of content upgrade. But increasing frequency to three posts per week (11 or more per month) leads to 3X increase in visits.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

DECEMBER 14, 2017

If your goal is to increase registrations for an upcoming webinar, you might not want to add staff news. Instead, if you focus your content on the topic and value of the webinar, and provide a link to the registration form, it can increase attendance. You may freeze your goal while setting up the newsletter.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

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MAY 31, 2022

Let’s say you are hosting a webinar through a third-party tool. Simply “Create an Event” on LinkedIn, fill in the information, and share your webinar link. If you are not using LinkedIn Live, you can also host a live event using a third-party tool and promote it on your LinkedIn company page.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

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FEBRUARY 10, 2015

Only 16 percent of B2B consumers prefer live webinars. ( LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. ( The average B2B marketing budget is about 2% of revenue. ( Metrics matter. As of 2013, there were 3.6 Pew Research Center ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

MARCH 27, 2013

Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

Linkedin 100

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MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” Image credit: i-SCOOP.

Business Blogging 100

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APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. 6 Lead Nurturing Emails Every Business Should Send by HubSpot. General Email Marketing Tips & Techniques.

Email Marketing 100

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APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. 6 Lead Nurturing Emails Every Business Should Send by HubSpot. General Email Marketing Tips & Techniques.

Email Marketing 100

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JANUARY 3, 2012

Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true).

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

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JANUARY 15, 2013

10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. Facebook Advertising.

Stats 100

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MARCH 8, 2011

27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Kipp Bodnar shares more than two dozen marketing lessons gleaned from the MarketingProfs B2B Forum event, among them: repackage expensive content (such as white paper content) into different formats—blog posts, webinars, bylined articles—to get the most out of your investment.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

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AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Yet marketers recognize that high-engagement tactics (such as webinars) drive higher quality leads than do “promotional&# tactics such as incentives and limited-time discounts. social media, PR, advertising) that support that activity.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

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JUNE 17, 2013

14 Real-Life Examples of CTA Copy YOU Should Copy by HubSpot. Noting that “Most users today are more wary than ever about who handles their personal information. In a cyber world full of hackers and spammers, who can blame them?,” 5 Highly Effective Landing Page Tips by Search Engine Land.

Design 100

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APRIL 18, 2017

Showcase reviews: BuzzBlogger, HubSpot (Animated). ” — HubSpot (Animated). Showcase reviews: HubSpot (Animated). Host meetings, share your screen, conduct webinars. ” — HubSpot (Content). Showcase reviews: HubSpot (Content), Kathryn Aragon Media, Quick Sprout. HubSpot (Animated).

Screencast 188

Screencast Marketing Automation Services Work Management Tools 188

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JANUARY 5, 2016

Image credit: HubSpot. Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

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JANUARY 14, 2014

8 Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. guest blogging, webinars, signing up for Twitter directories) through real-world activities, tweeting and retweeting, and other activities (such as including your Twitter handle in print ads and QR codes).

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

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MARCH 6, 2012

by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) 10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

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JUNE 6, 2011

Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. .&#

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

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AUGUST 18, 2012

. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot.

Paid Content 100

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NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Social media is a very close second, followed by virtual events / webinars, SEO, email marketing and paid search. And 73% of U.S.

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Paid Content Social Media Statistics Paid Search Agency 100