Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

SEPTEMBER 30, 2010

How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

AUGUST 27, 2010

We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices. Before even starting to blog, Kuno Creative’s John McTigue feels that one of the most important steps in blogging is to set up goals each month. Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Blog Checklist. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

SEPTEMBER 8, 2013

So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content. but you want to take your blog to the next level.

Hubspot 28

Hubspot Inbound Marketing Social Networks Blast Campaigns 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Tips for running successful webinars. Tips for Successful Webinars. We have a giant blog. I'm not signed up for this webinar.' Use social proof.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

SEPTEMBER 28, 2010

Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

MAY 10, 2011

When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. These can be things like lists (e.g.,

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 15, 2010

When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. In terms of the latter three, hopefully you created unique landing pages for each of the webinars/ebooks/whitepapers you initially produced to collect sign-ups and generate leads. Connect with HubSpot :

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

MAY 18, 2010

Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Hubspot Business Blogging 28

Hubspot

JUNE 22, 2011

How can you use content marketing to grow your business? Social Media Examiner founder Mike Stelzner joins HubSpot CMO Mike Volpe in a discussion on building a loyal following leading to business growth. Nothing remains still in the world of business.". Attract masses to your business. Connect with HubSpot :

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. You could also give away prizes to the most insightfull commenters on your blog. Connect with HubSpot :

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Try promoting these older blog posts via Social Media. Connect with HubSpot : Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JUNE 15, 2010

This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Hubspot 28

Hubspot Webinar Metrics Inbound Marketing Analysis 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. ebooks, webinars, free trials, etc.), Connect with HubSpot : As a marketer, you work your butt off to generate awesome leads for your company. Step 1: Track Your Individual Marketing Offers.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

FEBRUARY 28, 2012

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Connect with HubSpot : As he said, "We.

Traffic 28

Traffic Generation Business Buyer Personas 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

JULY 15, 2011

More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies. Connect with HubSpot :

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

JUNE 11, 2010

At HubSpot, even though we use our own software and we also showcase case studies from customers. Consulting company Accenture allows employees to blog about delivering high business performance. By doing so, Accenture has inspired a collection of some of the most prominent business blogs today.

Paid Search Agency 28

Paid Search Agency Companies Case Study Case Studies 28

Hubspot

NOVEMBER 5, 2010

So the major question many marketers are trying to answer when getting their corporate blog off the ground is, “How do I get experts in my company to share their knowledge on our blog?” This post builds off of the great blogging startegies shared in the Inbound Marketing book. Connect with HubSpot :

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We even used HubSpot’s Twitter Grader to assign a quality score to the schools’ Twitter presences.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

MAY 27, 2010

Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles. I gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

NOVEMBER 15, 2010

However, this will be a double-edged sword, as social venues can also inhibit blogging by providing users with powerful platforms of self-expression. Free Webinar: Small Business Blogging Secrets Revealed. Want to learn more about publishing a blog on your small business website? Connect with HubSpot :

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

APRIL 23, 2010

It all adds up to a great business blog, and to creating a strong and helpful presence in the blogosphere that builds your brand's reputation, authority, and good will. Post written by Beth Dunn , a member of the Inbound Marketing Consultant team at HubSpot. Beth also blogs at www.bethdunn.org and An Accomplished Young Lady.

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Blogger Inbound Marketing Banners Hubspot 28

Hubspot

NOVEMBER 1, 2010

Webinar: Advanced Business Blogging. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot : Oh yeah -- and we hope you had a Happy Halloween! :o). Photo Credit: D'Arcy Norman.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

NOVEMBER 15, 2010

Free Webinar: Small Business Blogging Secrets Revealed. Want to learn more about publishing a blog on your small business website? Join our free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Small Business Marketing 28

Small Business Marketing Webinar Metrics Inbound Marketing Paper 28