The 10 Best Webinar and Webcasting Tools


With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * There’s no rule in marketing that a CTA button on a Webinar invitation has to say “Register Now.” ” The post Why this Webinar Invitation Works appeared first on The Point.

Work 100

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinars are video. They need movement.


So, most webinars, especially those that feature software demos, could benefit from added movement and editorial tightening-up. Given the ongoing impracticality of “live” events and travel, companies are increasing their investment in webinars. The post Webinars are video.

Video 153

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

4 Simple Reasons for Why this Webinar Invitation Works

The Point

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? The key to Webinar success, I would argue, isn’t about wild and wacky creative, though good creative never hurts. And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

Work 137

What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar] appeared first on Search Engine Journal. SEO SEO Strategy Webinar

Webinar: Male Leadership in the New World of Work


The post Webinar: Male Leadership in the New World of Work appeared first on Biznology. Consultants Collective Corner Webinars gender equality panel discussion pay gap Webinar

Work 151

17 Tips to Increase Webinar Registration and Attendance


Are you wondering how to increase webinar registration and attendance? Webinars are a useful way to attract more customers to your company. In this article, we will share 17 proven tips on how to increase webinar registration and attendance. Boost Webinar Registration With Email.

ABM Webinar Series


Resources Webinar Series Research Webinars

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

Square 2 Marketing

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything. Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in popularity, registration and attendance.

ABM Webinar: Episode 4


Tune in to the Episode 4 of our ABM webinar series to learn how to overcome budget or resource constraints to succeed in ABM campaigns. Digital Events Resources ABM Webinars

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection


During the webinar, we asked the attendees some poll questions. The post Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection appeared first on Biznology. Consultants Collective Corner Webinars

[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A


In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question!

Spam 87

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Email QA Session: Webinar Recording + Q&A


In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus. Didn’t make the live webinar?

Email 70

Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’

Content Marketing Institute

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Webinars

Plan 103

ABM Webinar: Episode 2


Digital Events Resources ABM WebinarsExperts share insights on how to adapt ABM initiatives, convert accounts faster, and drive sales with intent data.

ABM Webinar: Episode 1


Digital Events Resources ABM WebinarsFind out how to align sales and marketing and engage with buyers digitally in new remote/hybrid work enviroment.

Sales 62

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Optimizing Podcasts and Webinars With MarketMuse


MarketMuse helps optimize podcasts and webinars in the pre-production phase and when repurposing the audio/video content. Product

Webinar: The Third Wave is Coming: Are You Ready?


The post Webinar: The Third Wave is Coming: Are You Ready? Consultants Collective Corner Webinars

Plan 165

ABM Webinar: Episode 3


Digital Events Resources ABM WebinarsOur global panel of experts from Lolagrove, Mindshare and SWZD provide advice and insight on how you can optimize outcomes for your ABM strategies.

Class Shaping [WEBINAR]


The post Class Shaping [WEBINAR] appeared first on Fathom. Blog Feed Higher Education Webinars class shaping higher ed webinarAttract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important. How to define your perfect class.

Class 127

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What’s New in Litmus Q4 2021: Webinar Recording + Q&A


In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar?

Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession


The post Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession appeared first on Influitive.

[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&A


In this webinar, they covered: What agile marketing is. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question!

See how to increase webinar attendance with 9 tips


Now, the only thing missing on your webinar is the audience. How to increase webinar attendance is one of the most common questions among those who organize these events. The year 2020 brought a boom of webinars, lives, and other virtual events.

Tips 225

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”). The reason people will register for any Webinar is because they believe the information presented will be of value. A Webinar invitation has one goal: getting the reader to register for the event.

Prepare for 2022 with Litmus: Webinar Recording + Q&A


In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar?

10 Webinar Metrics to Measure Success


Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Webinar costs.

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Picture this.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

How Far in Advance Should I Promote our Webinar?

The Point

A client asks: “How far in advance should we email invitations to our Webinars? What’s the optimal notice for a typical Webinar?”. My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. Other key findings include: • Only 36% of Webinar registrants register more than one week prior to the event. Most popular time to hold Webinars for a US audience: 11 AM PST (22%).

9 Proven Ways to Increase Webinar Response

The Point

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Every ounce of copy should be dedicated to convincing the reader why he/she should invest a precious 30-40 minutes in your Webinar.

SEM 100

Panel Webinar: Engaging Audiences Digitally

FMG Suite

This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them. Watch this webinar replay to learn: Strategies that work (and don’t work!) The post Panel Webinar: Engaging Audiences Digitally appeared first on FMG Suite.

CMO Roundtable Webinar Series


In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

CMO 62

Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

Employees with the greatest mental health needs often find themselves navigating a complex disability system. Streamlining their mental health leave and recovery time leads to an overall more productive workforce. In this Lyra webinar, hear how Genentech is changing the employee experience to provide fast access to care for members who are suffering from severe mental health needs.