The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * There’s no rule in marketing that a CTA button on a Webinar invitation has to say “Register Now.” ” The post Why this Webinar Invitation Works appeared first on The Point.

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Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession

Influitive

The post Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession appeared first on Influitive.

Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Webinars are video. They need movement.

Biznology

So, most webinars, especially those that feature software demos, could benefit from added movement and editorial tightening-up. Given the ongoing impracticality of “live” events and travel, companies are increasing their investment in webinars. The post Webinars are video.

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? The key to Webinar success, I would argue, isn’t about wild and wacky creative, though good creative never hurts. And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

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Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts

Influitive

The post Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts appeared first on Influitive.

Webinar: Male Leadership in the New World of Work

Biznology

The post Webinar: Male Leadership in the New World of Work appeared first on Biznology. Consultants Collective Corner Webinars gender equality panel discussion pay gap Webinar

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ABM Webinar Series

SWZD

Resources Webinar Series Research Webinars

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Webinar: How to write B2B copy that converts

Anyword

Check the webinar recording to learn some patterns and tricks known to work and propose a data-driven approach to rely on – using of course our copywriting AI. AI Writing WebinarsIs B2B copywriting different from B2C? What kind of copy converts best for B2B tech?

Email QA Session: Webinar Recording + Q&A

Litmus

In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus. Didn’t make the live webinar?

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[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question!

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Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

Square 2 Marketing

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything. Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in popularity, registration and attendance.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

ABM Webinar: Episode 4

SWZD

Tune in to the Episode 4 of our ABM webinar series to learn how to overcome budget or resource constraints to succeed in ABM campaigns. Digital Events Resources ABM Webinars

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

During the webinar, we asked the attendees some poll questions. The post Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection appeared first on Biznology. Consultants Collective Corner Webinars

ABM Webinar: Episode 1

SWZD

Digital Events Resources ABM WebinarsFind out how to align sales and marketing and engage with buyers digitally in new remote/hybrid work enviroment.

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ABM Webinar: Episode 2

SWZD

Digital Events Resources ABM WebinarsExperts share insights on how to adapt ABM initiatives, convert accounts faster, and drive sales with intent data.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

What’s New in Litmus Q4 2021: Webinar Recording + Q&A

Litmus

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar?

Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community

Influitive

The post Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community appeared first on Influitive. Engaging customers is now more important than ever.

Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’

Content Marketing Institute

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Webinars

Prepare for 2022 with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar?

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&A

Litmus

In this webinar, they covered: What agile marketing is. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question!

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Webinar: The Third Wave is Coming: Are You Ready?

Biznology

The post Webinar: The Third Wave is Coming: Are You Ready? Consultants Collective Corner Webinars

ABM Webinar: Episode 3

SWZD

Digital Events Resources ABM WebinarsOur global panel of experts from Lolagrove, Mindshare and SWZD provide advice and insight on how you can optimize outcomes for your ABM strategies.

Content Vision Webinar Recording

Content Science Review

In this webinar, Content Science founder Colleen Jones outlines the role of a content vision and how it relates to content strategy. Premium

Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

Employees with the greatest mental health needs often find themselves navigating a complex disability system. Streamlining their mental health leave and recovery time leads to an overall more productive workforce. In this Lyra webinar, hear how Genentech is changing the employee experience to provide fast access to care for members who are suffering from severe mental health needs.

8 Webinar Tools to Boost Attendance and Drive More Sales

Optinmonster

Are you looking for the best webinar tools? With the right webinar tools, aside from live streaming webinars, you can collect user feedback, grow your email list, and more. In this post, we’ll show you some of the best webinar tools on the market. Why Webinars?

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See how to increase webinar attendance with 9 tips

RockContent

Now, the only thing missing on your webinar is the audience. How to increase webinar attendance is one of the most common questions among those who organize these events. The year 2020 brought a boom of webinars, lives, and other virtual events.

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Make Personalization Your First Priority in 2022: Webinar Recording + Q&A

Litmus

Watch the webinar recording below, and read on for answers to your top questions. Below’s a recap of our answers to some of the most popular questions from the webinar. The post Make Personalization Your First Priority in 2022: Webinar Recording + Q&A appeared first on Litmus.

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”). The reason people will register for any Webinar is because they believe the information presented will be of value. A Webinar invitation has one goal: getting the reader to register for the event.

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

10 Webinar Metrics to Measure Success

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Webinar costs.

Panel Webinar: Engaging Audiences Digitally

FMG Suite

This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them. Watch this webinar replay to learn: Strategies that work (and don’t work!) The post Panel Webinar: Engaging Audiences Digitally appeared first on FMG Suite.

How to Host a Webinar and Generate Leads

Visitor Queue

Webinars are one of the best and most affordable ways to generate leads. But, a lot of companies don’t take full advantage of how to host a webinar to generate leads. […]. Marketing B2B Marketing Lead Generation Webinar

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Picture this.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.