Are Webinars Dead? How to Make a Webinar that Works in 2018


Is the webinar dead now too? Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. Webinars Drive Sales. Webinar

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5 Steps to Get the Most Out of Your Webinar


Let’s put on a … webinar. had in the old Mickey Rooney/Judy Garland movies, but, on the other hand, pulling off a webinar requires many fewer people than pulling off a show. And, a webinar is broadcast on the Internet, so no barns will need to be prepared for your event.

3 Reasons Why Your Webinars Suck


Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Your Webinar Was a One-Way Conversation.

3 Reasons Why Your Webinars Suck


Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders. Your Webinar Was a One-Way Conversation.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

10 Tips for Creating a Webinar that Gets Results


Great webinars share three common traits: They cover topics that are interesting to a specific target audience. When creating your webinar, start by determining a topic that will resonate with your audience. 1. Agree on the topic of your webinar.

The Ultimate Presenter Checklist for Running (Seemingly) Flawless Webinars


If you’ve been asked to be a presenter for an upcoming webinar – congrats! Webinar presenters are most often chosen because they are articulate, engaging, and an expert in their field, so kudos to you. Work closely with organizers to create webinar content.

Producing and Hosting a Successful Webinar in 10 Simple Steps


According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. Create the event in your webinar platform.

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts


In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results. Webinars Hive9

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25.

Is the Classic Webinar Still Relevant?


So goes the standard webinar, a content format that has become a key pillar of content marketing in the last decade. In fact, webinars drive huge demand and 73% of B2B marketers say they are the best way to generate high-quality leads, according to a massive GoToWebinar research report.

Blueprint to a Successful B2B Webinar


Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. Webinars Hive9

Four B2B Webinar Benefits

Launch Marketing

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. So, if you’ve been ignoring webinars as a component of your B2B marketing strategy, read on to learn more about how they can help your organization.

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After the Webinar: 7 Steps to Ongoing Audience Engagement


What happens after the live webinar is even more important than what happened before it. It’s a great opportunity to generate additional leads, drive evolutionary engagement, plan how to improve the next event, and repurpose your webinar into additional content pieces.

7 ways to annoy webinar video watchers


I’ve sat in on many webinars and on-demand demo s. They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Make a Blockbuster: 8 Tips to Promote Your Webinar


Likewise, why go to all of the triple-digit trouble of planning, creating and hosting a webinar … only to have just a few people show up? Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with.

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”).

Be Prepared! 8 Tips for Planning a Successful Webinar


Planning is a critical first step to any marketing campaign, but it’s especially true when it comes to producing great webinars. Creating, promoting, and repurposing webinars is a complicated process with a lot of moving parts. What does it take to create a strong webinar plan?

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How to Create a Successful Webinar? Start by Asking These 7 Questions


If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. What is a webinar? I’m not referring to any kind of video content here, but specifically webinars. What makes a webinar different?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

How Far in Advance Should I Promote our Webinar?

The Point

A client asks: “How far in advance should we email invitations to our Webinars? What’s the optimal notice for a typical Webinar?”. My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible.

Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. First, a question.

Presenting a Webinar? Build an Emotional Connection with Your Audience


So why spend the time, resources, and energy to host a webinar? It’s a good question, and here’s the good answer: Webinars create new business relationships, add value to your brand, and generate significant leads. In short, webinars are good for business. Events webinar

Webinar Recap: Planning & Performance in an ABM World


Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. Marketing Planning Webinars Hive9 ABM B2B Marketing Performance

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.

Top Webinars You Should Watch For Marketing Success in 2017


When we plan out our marketing efforts for each year, I start by thinking about what programs, and more specifically what webinars will help educate our audience. By reading this post and watching the webinars, you’ll learn how to: Reach key decision makers through Facebook ads.

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How to Run a Webinar: Syndicate Webinar Content

Lead Liaison

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed.

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How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

Lead Liaison

This is the eight installment in the series How to Run a Webinar. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding. This can be drip fed via email before the webinar.

Class Shaping [WEBINAR]


The post Class Shaping [WEBINAR] appeared first on Fathom. Blog Feed Higher Education Webinars class shaping higher ed webinarAttract the Right Students with Class Shaping.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

It will read exactly as presented in the webinar. The post An Introduction to Sales Enablement – Webinar Transcription appeared first on Lead Liaison. Revenue Generation Blog Webinar Transcription Sales Sales Automation Sales Automation Software Sales Enablement webinar

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Design Choices & More Sink Webinar Invitation

The Point

The Webinar invitation below from Janrain , a software company in Portland, Oregon, illustrates some of the perils inherent in those choices. From all appearances, this Webinar is actually a product demo.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

It will read exactly as presented in the webinar. A webinar sign up for example, a request for quote, an account sign up, or a free trial set up. ” So if anyone goes to our website and wants to view our previous webinar, we would be asking for their email.

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Best Practices to Plan and Promote a Webinar

Launch Marketing

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. Scheduling a Webinar. Promoting the Webinar.

3 Steps to Webinar Success


How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. The first thing you need to do when hosting a webinar is to pick your topic.

Webinar: How to Prove the Value of Content Marketing


In our latest webinar, you will learn how to: Set up a core mission that speaks to multiple audiences. Watch the webinar below and click here to access the slides. The post Webinar: How to Prove the Value of Content Marketing appeared first on The Content Strategist.

Webinar Invitations: Sell the Event, Not the Product

The Point

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an event. learn how …”, “discover why …”) and more painfully, 2) there’s absolutely no mention of the Webinar and why I should attend.

Pros and Cons of Webinars


Webinars can be great B2B lead gen and brand building opportunities. This article discusses some of the pros and cons of webinars so that, if and when you decide to make one of your own, you do it the right way.

Webinar Best Practices – Down to the Do’s & Don’ts

The Mx Group

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. 2) DON’T give your webinar a boring name.

5 Types of Webinars You Need to Fire Up Your Webinar Program


Sometimes we struggle to find new topics for webinars or figure out what format our viewers prefer. So if you can relate to the feeling of searching high and low for new ideas for webinars then we have just the thing for you! Panel Webinars / Fireside Chats. Educational Webinars.