Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

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Why this Webinar Invitation Works

The Point

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * There’s no rule in marketing that a CTA button on a Webinar invitation has to say “Register Now.” ” The post Why this Webinar Invitation Works appeared first on The Point.

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3 Stages of Creating a Webinar

Launch Marketing

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

8 Webinar Tools to Boost Attendance and Drive More Sales

Optinmonster

Are you looking for the best webinar tools? With the right webinar tools, aside from live streaming webinars, you can collect user feedback, grow your email list, and more. In this post, we’ll show you some of the best webinar tools on the market. Why Webinars?

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? The key to Webinar success, I would argue, isn’t about wild and wacky creative, though good creative never hurts. And yet, I believe it makes a compelling case for why their GDPR Webinar is worth the investment.

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See how to increase webinar attendance with 9 tips

RockContent

Now, the only thing missing on your webinar is the audience. How to increase webinar attendance is one of the most common questions among those who organize these events. The year 2020 brought a boom of webinars, lives, and other virtual events.

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Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

Square 2 Marketing

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything. Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in popularity, registration and attendance.

CMO Roundtable Webinar Series

SWZD

In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Picture this.

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

During the webinar, we asked the attendees some poll questions. The post Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection appeared first on Biznology. Consultants Collective Corner Webinars

Webinar: Male Leadership in the New World of Work

Biznology

The post Webinar: Male Leadership in the New World of Work appeared first on Biznology. Consultants Collective Corner Webinars gender equality panel discussion pay gap WebinarAs we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”

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9 Tips for Creating an Effective Webinar

Oracle

Digital channels and technology have one answer: webinars. Because of this, many companies have already repurposed their physical conferences into a webinar format. But before you send out the invitations, here are nine best practices my team uses when we create webinars. As online and mobile digital channels grow as the preferred places to congregate, My hope is that you find these valuable as you look to further utilize webinars in your marketing efforts.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Produce a Great Webinar

Act-On

In my last post, How to Create a Successful Webinar , I talked about webinars, what they are and how to set them up. Today, let’s follow up on that post with helpful tips to get you to the next phase to produce a great webinar. In my last post, I asked you to jot down three potential webinar topics you think your company could do well. Not all attendees who register will show up for the webinar. After the webinar, it’s not over. Have a webinar section.

5 Quick Tips to Promote Your Next Webinar

BOP Design

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar.

Class Shaping [WEBINAR]

Fathom

The post Class Shaping [WEBINAR] appeared first on Fathom. Blog Feed Higher Education Webinars class shaping higher ed webinarAttract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important. How to define your perfect class.

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Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. When contemplating hosting an online event, the question might come up as to whether to organize the event as a webinar or as a full-fledged virtual event.

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”). The reason people will register for any Webinar is because they believe the information presented will be of value. A Webinar invitation has one goal: getting the reader to register for the event.

How Far in Advance Should I Promote our Webinar?

The Point

A client asks: “How far in advance should we email invitations to our Webinars? What’s the optimal notice for a typical Webinar?”. My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. Other key findings include: • Only 36% of Webinar registrants register more than one week prior to the event. Most popular time to hold Webinars for a US audience: 11 AM PST (22%).

9 Proven Ways to Increase Webinar Response

The Point

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Every ounce of copy should be dedicated to convincing the reader why he/she should invest a precious 30-40 minutes in your Webinar.

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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. The average attendance ratio for B2B Webinars tends to hover around 50 percent – i.e. half the people who register will actually show up. First, a question.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

What is the best time to host a webinar?

RockContent

We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. However, it is crucial to identify the best time for webinars to achieve a better return on investment. According to a Big Marker study , those are the best times to host a webinar.

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How Litmus uses Email Analytics: webinar recording + Q&A

Litmus

A big thank you to everyone who chimed in during the live webinar with a question! The post How Litmus uses Email Analytics: webinar recording + Q&A appeared first on Litmus. dark mode analytics email tracking Litmus email analytics webinar recording

CMO Roundtable Webinar Series: Episode 2

SWZD

In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

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CMO Roundtable Webinar Series: Episode 1

SWZD

In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

CMO Roundtable Webinar Series: Episode 3

SWZD

In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

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Webinar: Explore the Power of Nested Modeling

ScanmarQED

Marketing Mix Modeling Events WebinarThe world of marketing is ever-changing. The way consumers interact with brands and respond to marketing touchpoints is forever developing across paid, owned, and earned activities.

5 Ways to Promote Your Webinar

Act-On

Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing

How to increase sales with webinars in 2020

RockContent

So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? With the right strategy, doing a webinar can become an efficient sales tool. This increase can happen during the webinar itself, or it can arise over time with a closer relationship with your audience. What can be done to increase sales with webinars? Set a goal for each webinar.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Webinar: The Third Wave is Coming: Are You Ready?

Biznology

The post Webinar: The Third Wave is Coming: Are You Ready? Consultants Collective Corner WebinarsOur recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.