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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. Search rankings matter. But does SEO still matter? ” Yeah, it still matters. .” Authentic Expertise.

Keywords 248
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The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. Really small. For example, an old client wanted their business to show up in Google's knowledge panel. Now that we understand the knowledge graph panel, you might be wondering, "How can I create a Google knowledge graph panel for my business?".

Google 66
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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

The Creative Sparring Partner But allowing AI into even a small, well-contained part of your writing process can unlock incredible results. Humans can’t read the entirety of Wikipedia. Even if you achieve great results, you’re still needlessly hindering yourself. Other people will not play by the same constraints. Humans can.

Tools 125
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5 Ways to Build a Positive Brand Association [+ Examples]

Hubspot

Wikipedia – Information, biography. Online, this includes social media, your website, email, chat, and even on business review sites. This can happen on both small- and large-scale. On a small scale, this can look like responding to a negative review on Yelp. Brand Association Examples. Review all customer touchpoints.

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How to Get Started With Paid Search [Free Guide]

Hubspot

All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. The good news is -- you can do this for your business as well! If you'd like to access the full kit, click here.

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7 of the Greatest Creative Collaborations of All Time

Hubspot

This post originally appeared on HubSpot's Agency Post. Source: Wikipedia. Source: Wikipedia. For a detailed breakdown on what made the advertisement so genius, we recommend you read Ad Age’s countdown of the top 100 campaigns of the 20 th century, where Think Small tops the list. Scott Fitzgerald and Zelda Fitzgerald.

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How to Use a Blog to Increase Organic Traffic

Hubspot

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate.

Traffic 28