Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. In other words, you’re asking Google to show your ad to a user when they type a specific search query into their search engine.

Hubspot 74

Hubspot Cost Google Process 74

Sprout Social

AUGUST 28, 2023

Sprout’s Listening capabilities set you up for early crisis detection and management by enabling you to identify spikes or unfamiliar trending words from customer conversations. Plus, its intuitive interface makes it easy to crank out words quickly. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Contently

FEBRUARY 16, 2023

Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Website Grader by HubSpot grades your website on several key metrics such as SEO, mobile optimization, web traffic and more. Word count.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not. Empathy Exercise.

Design 69

Design Hubspot SEO Lead Scoring 69

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Hubspot

APRIL 25, 2019

Additionally, here are some of Amazon’s title formatting rules: Capitalize the first letter of every word (except for words like “and”). Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Leave out details like color or size if irrelevant to the product.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. This is particularly useful when there are potential keyword traps — words and phrases that sound good, but have dual meanings or a mismatched intent. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Navigate the Channel

JUNE 19, 2023

Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. They scan the text and look for highlighted words, links, and numerals. So, using numerals helps them stand out to a reader in the way that the word doesn’t. There is science behind this. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

JUNE 9, 2020

Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. This type of shorter writing is generally under 1,000 words.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. But we couldn't just take their word for it. Think about that for a moment. What That Means.

Traffic 76

Traffic Features Google SERP 76

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. When you start typing a query into Google’s search bar, you might notice words or phrases popping up underneath what you’re typing. What is Google Suggest? What does that mean? Why Is This Important?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. Businesses make, on average, $3 in revenue for every $1.60

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. Meta description: This short string of text appears under the blue link on SERPs summarising the content.

Google 52

Google SERP Keywords Domain 52

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Keyword Research. Quality Content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? C onsider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Features 76

Features Google Work Management SERP 76

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s how reviews and testimonials work—they’re the word of mouth of digital media. This is one of the primary reasons why it’s worth investing in learning to blog properly.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs.

eCommerce 65

eCommerce Domain POS Fulfillment 65

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). When we talk about header tags, we're talking about those bolded words that separate sections on blog posts. This is also called the H1.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

JUNE 16, 2020

Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs).

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” TagCrowd is an online application that generates word clouds to better visualize word frequencies in any given text. HubSpot Sidekick. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59