SmartBug Media

DECEMBER 19, 2022

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). Use a tool like SEMRush to identify and clean up duplicate content issues.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis. Technical checks.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Folks, there’s no point in having a listing if there is no URL.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. url" : "[link]. Embedded tags of code (a.k.a.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 65

SEO SERP CTR Click Rate 65

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. Meta description: This short string of text appears under the blue link on SERPs summarising the content. Image source.

Google 52

Google SERP Keywords Domain 52

Hubspot

MAY 30, 2019

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

seo.co

NOVEMBER 15, 2021

Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. Link title attributes are generally appropriate when the link title or URL doesn’t provide enough information to the visitor.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 78

Traffic Features Google SERP 78

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? What Is Google's Featured Snippet?

Features 77

Features Google Work Management SERP 77

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. There’s also a shortcut URL beneath the question that gives users opportunities to perform a detailed search of their question. Since 2008, Google searchers have had access to the search engine’s Google Suggest feature.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Create a new campaign for the site page, to which all URLs on the new page are linked to track clicks/conversions. The Results. The SEO Test.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Content 100

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

SmartBug Media

FEBRUARY 5, 2020

When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition.

SEO 87

SEO Tips SERP Content 87

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. That just simply means Google has a list of URLs to crawl. You can do this in your browser URL. Generate traffic to the URL.

SEO 64

SEO API Tips Best Practices 64

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO? If it’s on, your SEO won’t work.

SEO 101

SEO CAN-SPAM Lead Scoring Lead Ranking 101

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 99

Marketing Websites Paid Search Agency SERP Tagging 99

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Do your keyword research.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

SEPTEMBER 25, 2018

Bing's search pages look remarkably similar to Google's, with the same categories and a similar white background, with blue links and green URLs. The search engine looks similar to Google (besides being in Mandarin), with a white background, blue links, and green URLs. Bing, Google's biggest contender, rakes in 33% of U.S.

SERP 96

SERP Traffic Fulfillment SEO 96

Hubspot

APRIL 21, 2020

This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). For example, add related-content recommendations at the bottom of every post.

Tips 69

Tips Content SERP Custom Publishing 69

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. With Google displaying podcasts as a SERP feature—this also allows you the opportunity to optimize your podcast accordingly.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. Remember to use canonical URLs to establish your preferred pages. Redirect loops, broken URLs, or — worse — improper redirects can cause issues when your site is being indexed. 301 Permanent Redirects are used to permanently send traffic from one URL to another.

SEO 67

SEO SERP Fulfillment Traffic 67

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL.

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you updated the post?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics. If you do, Google will reward you.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Review basic on-page SEO elements like URLs, page titles, meta description, and copy. Are Your Website URLs Optimized?

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Top Online Marketing Tools.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? How often does HubSpot rank within the Featured Snippet? What is a Featured Snippet?

Features 28

Features Google CTR SERP 28

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. So, keep in mind: a featured snippet does not always equal a top rank in the SERP. Let's say I wanted to find an answer to the question, "Why are dogs so great?"

Features 76

Features Google SERP Lead Scoring 76

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. For instance, here we have the search term "inbound marketing."

Paid Search Agency 76

Paid Search Agency Adwords Landing Pages PPC 76

Moz

FEBRUARY 9, 2021

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. List out any URLs, especially on your own site, that could be natural fits to link out to in this article.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Poor internal linking structure.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

LeadSloth

JUNE 23, 2009

Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. Conclusion. Leave a comment or email me.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100