Hubspot

FEBRUARY 24, 2021

Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. It's a win-win when done correctly, but not all webinars go smoothly. Every webinar format is different. Set the tone.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Hubspot

APRIL 20, 2020

When Popeyes' chicken sandwich appeared on menus, what ensued was a slew of positive tweets, which escalated into a phenomenon. Let's take a look at the favorites of HubSpot content marketers. I love Jeff Hoffman’s email marketing campaign supporting his company’s weekly webinars for sales professionals. October 28, 2019.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Oktopost

APRIL 9, 2024

Benefits of B2B demand generation If you still need convincing that B2B demand generation is worth pursuing, here are some of its key benefits: Greater brand awareness- Demand gen will make your brand name more recognizable and create positive associations with potential buyers. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. It’s crucial because it shows that the timing is right to reach out and connect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

MARCH 13, 2019

And they need a pipeline of candidates to fill those positions. Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. Keyword Research/SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 95

Media Branding Brand Identity Storytelling 95

SendX

AUGUST 31, 2021

People love us' mentioned at the top immediately primes our mind to think positively about these products. While we find that out, let's see what's great about this email: The sub-heading positions these as 'crowd-pleasing Christmas gifts'. It is informing people to sign up for an upcoming webinar before they close registrations.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., the tactic positively impacts revenue or leads). We need to provide a consistent, positive experience at every touchpoint.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Hubspot

JUNE 9, 2020

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place.

Course 53

Course Webinar Metrics Top of Funnel Work Management 53

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Zoominfo

OCTOBER 18, 2022

Finding your place in the market Before worrying about whether to adopt a demand-gen or lead-gen approach, Hanson says startups need to figure out their place in the market, and then be able to articulate that position to the market in the form of a strategic narrative. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. So how did Hubspot and the concept of inbound marketing grow so quickly?

Creativity 130

Creativity B2B Marketing Examples Work Management 130

SmartBug Media

JUNE 1, 2022

65 percent of all consumers find a positive experience with a brand to be more influential than great advertising. If you’re looking for inspiration, here are a few examples of brands that are leading the pack in customer centricity: HubSpot. 86 percent of users are inclined to pay more for a great customer experience.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Marketing Insider Group

SEPTEMBER 28, 2021

Passive voice, which incorrectly positions the doer as the direct object, should be avoided. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! Attend this one-time-only webinar! Every content writer needs to know the difference between active and passive voice.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference. HubSpot's Partner Day. On April 7-8, HubSpot will launch its own virtual Partner Day.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Martech

DECEMBER 12, 2022

You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. You use them for your offline events, sometimes use them for your webinars, etcetera. Offline list uploads. Get MarTech! In your inbox.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Optimization 114

Only B2B

JULY 7, 2023

Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads. Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Oktopost

FEBRUARY 28, 2022

This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Hubspot

AUGUST 3, 2020

Host incentivized webinars for your target audience. What this looks like : "Attend our live webinar for a $10 thank you gift!". Why you should do it : Incentivized webinars make it easier for consumers to evaluate your product. An extra bonus is you can easily integrate digital rewards into your HubSpot workflows.

Budget Programs 100

Budget Programs Word of Mouth Work Management Marketing Management 100

KoMarketing Associates

APRIL 7, 2021

Virtual events were big before the pandemic, huge during the pandemic, and are now positioned to have a massive influence on marketing forevermore. Note that you need not do marathon webinars, either: The #1 thing B2B buyers want from content is for it to be shorter, according to Demand Gen Report. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

JULY 14, 2020

However, they have ramped up the release of educational content in the form of guides and webinars. For instance, HubSpot made their conversational marketing tool for free. It should also make a positive difference in people’s lives. Next to that, they have also decreased their short-term bonuses and incentives. Be proactive.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Hinge Marketing

FEBRUARY 18, 2016

Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. But, when done effectively, videos and webinars boost web traffic and may speed the conversion from prospect to customer. Webinars introduce you to your prospects.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Marketing Plans 48

SmartBug Media

MARCH 8, 2022

Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. She has helped develop and establish HubSpot’s HubFans advocacy arm of the HubSpot community and made it a great place to grow and connect within the HubSpot ecosystem. Yamini Rangan - CEO, HubSpot. Connect with Yamini.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Source: HubSpot ). Each positive interaction with your B2B website gets a person a little more invested in your brand. Embrace Video. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Watch the replay of our Adapt 2020 webinar on selling through uncertainty. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

APRIL 5, 2018

We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. If you want to watch any of the webinars in full, you can find them all here.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Strategic-IC

MARCH 5, 2018

3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015. HubSpot are correct in saying that strategy and process are two main contributors to Inbound success. Failed campaigns are often the result of these strategic mistakes: 1.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

The Lead Agency

APRIL 13, 2023

For example, professional services firms like EY, KPMG and PWC regularly publish whitepapers on emerging technologies, positioning themselves as an authority in the field and instilling confidence in their solutions. Utilising channels like social media, email marketing, and industry forums can help amplify your content’s reach.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Hubspot

JUNE 4, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Last week, we were deeply concerned that the positive momentum we were seeing for deals closed was lost.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Hubspot

JULY 7, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101