Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. This way, you can improve on your own optimization tactics so that your content gets put on their radar. How Gen Z Searches the Web.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Finally, at the end sits paid search and all of our SEO efforts.”. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Understand Search Engine Ranking Factors. Identify and Capture Search Intent.

SEO 87

SEO Tips SERP Content 87

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. One of these opportunities is optimizing your content for voice search.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Put in the work today, and your posts will bring you tons of traffic for a long time to come.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

SmartBug Media

APRIL 2, 2020

Today, this journey often involves the use of search engines. As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Optimizing the wrong page for the wrong topic.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” You can also pinpoint general search intent by conducting branded keyword research for your own organization.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. Simply put, local SEO is the process of making a business more visible in the local searches. Research shows, 61% of consumers search locally every day. What is Local SEO?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

JANUARY 29, 2020

When your keyword ideas come up, the keyword planner will also help you come up with other related keywords to add to your search. This is the "Broaden Your Search" section that is at the top of the page. Look at search volume. Analyze search intent. Search intent is basically what the reader wants to know.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Blogs support search engine optimization (SEO). It’s not enough to pick a topic based on the keywords people are searching in your industry. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Is the Content Really Failing? No direct engagement. No organic traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Slugs are vital for SEO and permalinks because they tell search engines and web browsers how to index your site. If you’re targeting a long tail keyword (i.e.,

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Hubspot

NOVEMBER 9, 2016

A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. The Search Engines Are Changing. To put it simply, depending on how and where you’re searching from, you’ll see different search results.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Hopefully, it’s the latter and you’re at least curious to see how you can incorporate intent data into your workflows and tap into a market that is aggressively searching for your solution online. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

APRIL 4, 2016

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it's likely that people are searching for the content you'll create. Step 1: Increasing Organic Search Through Keyword Research. What does that mean for Conversant Bio?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Ledger Bennett

MARCH 25, 2020

The announcement was met with a mix of doubt and optimism from the marketing community. Shift Towards Search Engine Optimization (SEO). As the landscape for paid ads changes, one of the best investments your B2B company can make is in organic search. Here’s why.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. If you’ve searched for any question in the past year—like “ how to… ”—then you’ve likely seen a featured snippet. Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

Moz

FEBRUARY 20, 2019

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. 1 to 2 heads of your analyst brain, baked into the analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. It's not optimized, that's what. Optimized Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 9, 2016

The power of search engine optimization (SEO) is irrefutable. When it comes to success with SEO, long-tail is the name of the game. When it comes to success with SEO, long-tail is the name of the game. They’re also challenging to identify, as Google releases minimal search engine data to the public.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

NOVEMBER 4, 2010

Also, like many people I’m not sure what site is going to have what I need or want and I like to explore different options, so I turn to search engines. Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

JANUARY 26, 2017

Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. Location-Based Keywords. Tools for Choosing the Right Keywords.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Like I said -- cool.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28