Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

FEBRUARY 23, 2021

With that said, the blogging landscape has changed over the years. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A With all that said, blogs don't come without their disadvantages.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. Low traffic can be due to many different factors, like poor optimization. The trouble with a business’ blog having its own social channels is that it can fracture a business’s social audience.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JUNE 20, 2013

When reading business blog posts, people need to be hungry for more content after reading the introduction, not satiated with the information from a few sentences. The inverted pyramid model isn’t optimized to retain readers’ attention and drive conversions -- but there are quite a few other story formats that are. Have no fear!

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Search Engine Optimization. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1. Email Marketing.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

Hubspot

JANUARY 6, 2011

Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"!

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JUNE 16, 2020

Did you know that B2B marketers obtain over 70% of their leads from blogging ? Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? When you blog for customers, you're not only providing useful content. Properly optimized posts lead to an increase in brand awareness and conversions.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. Google Optimize. HubSpot offers many content marketing tools, and many of them are free to try. HubSpot also makes products for sales and service teams. In the case of HubSpot, you can do that by default.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Marketing Insider Group

FEBRUARY 23, 2021

It will help confirm that your business is the right choice for them. But it means you can start creating something most businesses aren’t. Source: HubSpot. Add to Your Blog. Another place you can repurpose case study content is on your business blog. To me, this statistic is surprisingly low.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

NOVEMBER 23, 2011

Did you optimize the content? Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text. And remember, when you optimize content, you're striving for a natural keyword density, not keyword stuffing. You're (probably) not business blogging just for fun.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

MARCH 10, 2020

Takeaway: Most millennials have a smartphone and probably use it to read your blog content. To make sure their experience is enjoyable make sure your blogs are optimized for desktop and mobile. Source: HubSpot ). Promoting the blogs across platforms could bring you a big boost in readership. Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Hubspot

SEPTEMBER 30, 2010

For some inspiration, follow along with me here as we write an optimized blog outline together. How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website?

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

JULY 23, 2010

Give your readers something to chew on – A blog post should be 400-600 words on average. Search Engine Optimization Basics - As you create remarkable content you will want to optimize that content for search engines as well as users. Blog Checklist. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

DECEMBER 29, 2011

You've been reading up on search engine optimization, and have started applying the best practices to your website. To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.). If you want to submit a question to be answered, click here.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

APRIL 5, 2018

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google Analytics.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.” That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Webbiquity

MARCH 30, 2015

Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. Getty’s New Free Stock Photos Come With a Price by HubSpot. 1: Welcome to Blogging for Business Week! #2:

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? HubSpot ). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: Lead quality > lead quantity? 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. Is your blog optimized for lead gen?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

DECEMBER 20, 2012

One of the greatest blogging challenges is not the actual writing. It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Alex Turnbull is the CEO and Co-Founder of Groove , which helps you deliver excellent customer service, and they’ve got big-name clients like Shopify, HubSpot and AT&T. His posts on the blog are outstanding. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. So, it’s a new month.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Hubspot

SEPTEMBER 21, 2011

In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. Next, go the extra mile and use the following 4 simple ways to optimize your website for local search. Best Practice #2: Leverage Business Blogging. Page Titles.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28