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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

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4 Tips for Closing a Deal That Has Hit a Wall, According to a HubSpot Sales Director

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Stalled deals are often a byproduct of a salesperson locking in on more superficial, symptomatic issues their prospects are dealing with — as opposed to the actual problem those issues stem from.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101
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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. The good news: this is doable.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience.

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3 Types of Marketing Videos That You Can Make Remotely

Hubspot

For years, startup founders have been filming demos and tutorials in home offices, shared workspaces, or screen-share videos. For years, startup founders have been filming demos and tutorials in home offices, shared workspaces, or screen-share videos. The growth in video marketing isn't all that shocking. Demos or Tutorials.

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The Client Pitch: What It Is & 7 Tips for Nailing One

Hubspot

An elevator pitch can be delivered to anyone at any time, and a startup pitch deck is often sent out to several firms at once. Lock in on the right clientele. Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. It's more specialized than that.