Remove Hubspot Remove Lock-In Remove Sales Management Remove Startups
article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

Lead Gen 130
article thumbnail

4 Tips for Closing a Deal That Has Hit a Wall, According to a HubSpot Sales Director

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As a salesperson, you‘re almost guaranteed to have to handle this kind of situation at some point in your professional life.

Hubspot 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Is this event tactical or more high-level?"

Promotion 101
article thumbnail

The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. The good news: this is doable.

article thumbnail

B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

article thumbnail

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. Loyalty program management. Influencer management. SMS messaging.

article thumbnail

Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

This tactic is often used when rolling out new expanded features of a product in order to gain demand, but then often transitions into paid features or a higher base cost. Example: HubSpot has done this with several features including their CMS. For example, the user will receive a trial of 30 days and then be required to pay.