Hubspot

JANUARY 29, 2020

Low competition keywords are those that can rank with little to no link building and little to no domain authority.". Shewan says , "Newer sites or those with lower domain authority may want to target lower-volume, less competitive keywords to attract external links and establish more authority in your space. Look at search volume.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Concentrate on building local links. Therefore, in order to increase your link profile, local SEO necessitates link building just like regular SEO.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text. Authority is gained from websites that use links to reference your site.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

NOVEMBER 24, 2017

Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. If you haven't touched it in over six months, a fresher and more comprehensive link might be winning. Is the search term itself losing traction?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. URL if possible. 3) Link to influencers. Headings and subheadings.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 4) Alt Text.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

NOVEMBER 1, 2016

It's a long-term investment that has a lower cost with slower rate of return. There's no long term benefit or exponential growth. Virtually all searchers click on a first page link in their search results rather than a PPC ad. Those days are long gone. Where SEO and PPC Differ. It just means you want to pick your spots.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 22, 2010

What if your URL has more than 140 characters and you want to share it via Twitter? is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. If you want to track the usage of your link, put a + sign at the end of the URL. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Page rank, inbound links, organic site traffic, and age of website domain are contributing factors of Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot : Subpar Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. These people can help you generate more inbound links, social shares, and email forwards, and can help you gain clout and boost your thought leadership credibility. In some markets, creating remarkable content for your buyer personas will naturally attract lots of links and social shares.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Blog, blog, blog.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Marketing Insider Group

MARCH 7, 2021

If you are looking to do a content audit of a larger website, you can download this is small desktop application to “spider” your websites’ links, images and more from an SEO perspective. Keyword Tool gives you 750+ long-tail keyword suggestions based on the term you search for. Screaming Frog SEO Spider.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. URL optimization - Findings show shorter, keyword rich URLs rank higher. 2) Increase blog ranking with external links.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

DECEMBER 12, 2011

This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 4, 2010

Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website. For example, if you sell tennis shoes and have a selection specifically for clay court surfaces you would want your page URL to read: [link].

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Instead of this: [link]. Set your blog URL structure to include the keyword or category name along with the article title.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. The relationship between them is symbiotic -- SEO aids the success of inbound marketing by ensuring content is found, and inbound marketing enables SEO by creating relevant quality content that people want to link to. Internal linking. Off-page SEO factors largely revolve around links. Title Tags.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 8, 2011

However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. How to Fix It: Target long tail keywords that incorporate the head term you would like to rank for. Your search strategy is not actively trying to build inbound links.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JUNE 15, 2010

Bookmark - A link to a website saved for later reference in your web browser or computer. Having links to your site in del.icio.us CSS (Cascading Style Sheets) - The part of your code that defines how different elements of your site look (examples: headers, links). Inbound Link - A link from one site into another.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MAY 21, 2013

How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Here are a couple ways to find it: Copyscape : Simply plug your page’s URL into the search box, and voila! Pingbacks : Depending on your content management system, you may have the ability to be notified whenever a site links back to a post.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

SEPTEMBER 12, 2011

Review referral traffic by individual URLs -- any surprising referral pages? Are your blog posts generating traffic from quality inbound links? Take a look at the inbound links driving traffic to your website to see if there are any cross-linking opportunities to build authority for your site with search engines.

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Webbiquity

SEPTEMBER 15, 2020

You simply go to their home page and add the URLs of videos similar to the ones you want to create in the field provided and hit search. For this, you can use Long Tail Pro or Keywordtool.io. Share links to your channel in the description: You can also promote your channel in the description by adding the link to it.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Just look at this result for “buy custom designed shoes”: See any “myshopify” in the URL? Start a Blog to Target Long-Tail Keywords. Prioritize Internal Links.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145