SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Because of this, blogging is an absolutely essential practice for SEO and traffic building. For example "HubSpot | How to use a Blog." The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. What are your goals? How do I get people to read it? How to I build subscribers?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

JANUARY 3, 2011

A business blog is a powerful online marketing tool for inbound lead generation. A continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing. Source: HubSpot ). Traffic and potential leads increase as the number of indexed pages increases.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. But that’s another story.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. link, or view any contest-generated traffic using an analytics platform or your marketing software. How to Run a Contest on Twitter.

Social Media 101

Social Media Media Rules Guidelines 101

Hubspot

OCTOBER 11, 2012

So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Yes, frequency matters -- so work your way up.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. You can also use the extra real estate on this page to better demonstrate your blog's value, as we did with HubSpot's blog subscription landing page.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 21, 2013

This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads. For HubSpot users, it gets even easier. And the great thing is, with the HubSpot COS, there''s no maintenance required once you set it up.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

OCTOBER 5, 2010

To someone unfamiliar with online marketing, terms like blogging, RSS, and social media not only sound strange but are also unclear in terms of how they connect to business objectives. However, 'lead' describes a clear role in the customer acquisition process and will be better received by senior management. Connect with HubSpot :

Paid Content 28

Paid Content Online Marketing RSS PPC 28

Online Marketing Institute

NOVEMBER 18, 2010

5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. You can have a fancy, well branded website but without traffic it will be useless. Traffic is the lifeblood of internet marketing. Its really simple: more traffic equals more leads, and more leads equals more sales.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

DECEMBER 16, 2011

LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity!

Linkedin 28

Linkedin Paid Search Agency Optimization Companies 28

Hubspot

AUGUST 5, 2010

The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. Are you looking for another way to generate more content pages?

SEO 28

SEO Web 2.0 RSS Press 28

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 13, 2012

That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). What Views/Traffic Can Tell You. What Leads Can Tell You.

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Hubspot

JANUARY 10, 2012

For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

JUNE 8, 2010

Whether it is checking out the competition or evaluating the traffic and rank of a blog that you are considering partnering with, an SEO extension is a must-have for any marketer. Regardless of which SEO extension you install, make sure it gives you important information such as traffic estimates, backlinks and online authority.

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Promote RSS Feed URLs. Connect with HubSpot : Create Unique Headlines.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Valuable content is the meat that attracts visitors and leads to your company. What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MAY 3, 2012

This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. not-so-coincidentally, where all of our leads end up at some point. 4) Bring Back Your Navigation.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

DECEMBER 2, 2011

As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. This is one of the most powerful levers for transforming your blog into a well-designed lead generation machine.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

APRIL 10, 2012

Yes, a pop-up could get you a few new email subscribers, but is that really worth all the traffic you lose when visitors abandon your site in annoyance? Convert site visitors into leads with well-written content and compelling CTAs/offers, not interruptive gimmicks. Let's play a translation game using HubSpot's 'About Us' page copy.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Hubspot

JUNE 7, 2010

When was the last time you had everything read in your RSS reader, or your inbox had 0 unread messages? I hear many business owners say “I only have 500 people a month visiting my site, how can I get more traffic?” What would happen to you business if 20% of all web traffic turned into paying customers? Connect with HubSpot :

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

APRIL 3, 2013

Which do you think would be more effective at getting someone to click through -- a well-written, informative blog post that naturally leads the reader to the next step, or a pushy, intrusive ad? 6) Blog posts provide pathways to qualified lead generation. 11) Blog posts increase website and landing page traffic.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

DECEMBER 30, 2011

Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 26, 2012

1) Blog Traffic - We all want to know how many people are visiting our blog day-to-day or month-to-month. 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Jump into this, the most comprehensive metrics and analytics glossary we've ever written.

Lead Scoring 28

Lead Scoring Lead Ranking Click Rate Landing Pages 28

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Kissmetrics.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

MAY 29, 2012

It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. But what we can learn from this Google+ email is that driving repeat site traffic isn't the only way to be successful with your email marketing.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48